Effective marketing is a lot simpler than you think
14m
·
Death to the Corporate Video
·
Discover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just feeling it.
Learn more about Umault at umault.com
The episode Effective marketing is a lot simpler than you think from the podcast Death to the Corporate Video has a duration of
14:33. It was first published
More episodes from Death to the Corporate Video
When it works, keep doing it
Don't get bored or try to be too creative if your current formula is driving results.
Key Points:
- Umault received a comment pointing out their frequent use of movie trailer parody videos, suggesting they had become formulaic
- Initially, Guy wondered if they were overusing that concept, but realized the flaw in that thinking
- The goal of marketing is to deliver your message effectively to the audience—if you've cracked that code, why change it?
- Guy draws a parallel to working at a radio station playing the same 50 songs on repeat - seems repetitive internally but not to the audience
- Even if some audience overlap, most people don't critique using the same shtick twice if it's impactful
- The bigger risk is deviating from what works and missing with an untested new gimmick
- Jerry Seinfeld: "The rule in Hollywood is when you have a hit, don't touch it because no one knows why it's a hit"
- Breakthroughs in marketing are so rare - changing things up on a whim is irresponsible
- You have to milk a proven winner until interest naturally declines before moving on
Quotes:
"Who cares if insiders perceive a pattern when your audience doesn't?"
"When it works, keep doing it. Do not move on from it."
Episode Links:
Teamwork.com "The Client" movie trailer parody video
Umault's past Halloween video promos
Market to the human source code, not the trendy operating system
Tired of chasing trends that quickly become irrelevant? This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style. See why enduring creative work like Monty Python connects by satirizing eternal experiences, while topical trend-focused content often dates itself rapidly.
Learn more about Guy and Umault at umault.com
The fake podcast interview tactic has to stop
In this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview." Discover why we believe this practice is damaging to brands and explore a better, more genuine approach to connecting with prospects. Join us as we take a stand against this marketing ruse.
Learn more about Guy and Umault at Umault.com
Your project will fail without this person
We unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn how to identify and empower this key figure within your team.
Learn more about Guy at umault.com
Effective marketing is a lot simpler than you think
Discover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just feeling it.
Learn more about Umault at umault.com