brndBuilder Academy Podcast

Jeff Perkins, Chief Marketing Officer of ParkMobile, shares how he got his start in digital marketing, the risks and lessons he’s learned from working with a startup, tried and true marketing strategies he’s used over the years and where he looks for inspiration.

In this special edition of the Digital Dive Media Podcast, I speak with Rachel Neufeld, a Morris Manning and Martin Associate of the Technology Transactions Practice/ Data Security Privacy & Breach Group about GDPR (General Data Protection Regulation). With an important upcoming compliance deadline of May 25th, marketers and sales teams are learning about how this will affect their organization, even if they are not an EU company. Rachel covers a few key details such as: * What constitutes personal data under GDPR? * Can a company cold call under GDPR? * Can a company market to preexisting databases? * Steps to becoming compliant. If you are in sales/marketing and handle personal data, you’ll definitely want to check this out. ***The video and information presented is for educational and informational purposes and is not intended to constitute legal advice.***

Jena Luckman, Director of Communications for JUICE Labs shares the importance of starting with brand awareness campaigns, the impact of the changing algorithms on digital platforms, how she uses Facebook Groups to keep her skills sharp and why she turns to Saturday Night Live to keep up with current news. https://www.thinkjuice.com

Brandon Akira, VP of Marketing & Business Development for Tebo Dental shares his unique approach for incorporating digital marketing into pediatric dentistry, how he convinced his bosses to go all in by executing and why you should be careful when building a personal brand.

Katie Kern, VP of Marketing and Public Relations for Media Frenzy Global, shares how she manages the integration of digital marketing into public relations, how she gets buy-in from C-level executives...and we chat about our shared admiration for Elon Musk.