Sustainability Sessions

Adam Bell, Delivery Director from marketing agency Moment, speaks to Hannah Keartland from consultancy Keartland & Co about how she helps businesses embark on their sustainability journey.

Keartland & Co work with a range of businesses and in this discussion with Adam, she explains how it is essential that the leadership already knows that becoming more sustainable is the right thing to do. She also discusses how integrating CSR into the business is crucial, rather than having it only as a small function.

While more businesses nowadays have sustainability at the forefront of their business, there are still many that don’t and others that focus on it when regulations are enforced. There are many challenges to working with business leaders on sustainability and Hannah talks about the most common objections and how she overcomes them.

Finally, she advises that businesses beginning their sustainability journey should ensure they are educated and upskilled as far as possible, to ensure they can focus on the most important areas for their business.

Adam Bell, from marketing agency Moment, speaks to Caroline Villamizar Duque about her company “This Is Circular” and her mission to help reduce the use of single-use plastic. This Is Circular offers a refill and reuse system for everyday beauty products such as shampoo, body wash and hand sanitiser. They partner with companies producing all-natural products and deliver them by bike courier to customers in reusable bottles. When the bottles are empty, they are collected, cleaned and refilled, meaning that This is Circular provides a full-circle solution, in which the packaging never leaves.

Caroline discusses what sustainability means to her and how reducing waste became her key focus in her sustainability journey. Her aim is to prevent the waste from happening rather than solely concentrating on cleaning up the problem.

Finally, she offers advice to companies just beginning their sustainability journeys and encourages them to pick a starting point and get started and to remain flexible throughout the process.

Adam Bell, Delivery Director of Marketing agency Moment, speaks to Simon Cotton, Chief Executive of Johnston’s of Elgin, about Johnston’s sustainability journey and the sustainability challenges that the textile industry continues to face.

While Johnston’s is still a relatively small, family-owned business, it is diverse and takes a strong interest in becoming more sustainable. In this video, Simon discusses that Johnston’s is taking a holistic approach to sustainability and is trying to focus on multiple areas of the business at once. He also outlines the sustainability benefits of having more control over production and a small supply chain.

Simon explains that although there are still many improvements to be made within the industry as a whole, consumers are increasingly seeking sustainable products, giving many companies the push they need to look into better practices. He advises starting your business’s sustainability journey at the biggest areas of impact.

Adam Bell, Delivery Director of Marketing agency Moment, speaks to Fiona McIntyre, founder of Greyhope Bay in Aberdeen. Greyhope Bay is a charitable organisation that is building a dolphin viewing centre, café and education space at Torry Battery, Aberdeen.

Fiona, who has a background in Marine Science, is passionate about building a stronger social connection between the waterfront in Aberdeen and the community. This project has provided an opportunity to participate with the community and has encouraged corporate sponsors to get involved at all levels.

Fiona talks about how this project provided an opportunity to make people aware that there are ways of making better choices for the environment and the Greyhope Bay project is demonstrating some of those simple sustainable choices and solutions. She also explains that it is key to know the purpose of the project to ensure that all subsequent decisions can be made easily and align with this purpose.

Adam Bell, Delivery Director of Marketing agency Moment speaks to Marc Dokter, Owner and Managing Director of ENKEV, about the sustainability of the ENKEV business model and how these values have always been at the heart of the business.

ENKEV is a creative group of companies with a long history in the production and development of materials made of natural ingredients, such as mattresses and upholstery.

Here, Adam talks to Marc about how ENKEV’s business always sought to produce products that were sustainable and did not harm the environment but they never saw themselves as part of the solution until more recently. They also discuss the importance of using materials that can complete the recycling loop in the future.

While ENKEV does not consider itself a perfect sustainable business Marc emphasises the significance of making small business improvements, despite the many challenges of sustainability. Ultimately, these small actions will lead to the big changes and we all need to take responsibility.

Hosted by Adam Bell, Delivery Director at Moment Marketing Agency, we are brining you Sustainability Sessions.

Bringing together experts from across different areas of expertise and industries, we present a series of interviews discussing the different aspects of sustainability, and how it effects individuals and businesses alike.