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32:08

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Diving Into Data

by MarketScale

Data drives decisions of the worlds largest companies but in a world with constant data, how do you make sense of it? Host TC Riley, puts the world under the lens of data and analytics and explores current news, B2B trends, and popular topics.

Copyright: All rights reserved.

Episodes

How Data Drives a COVID World

34m · Published 22 Jul 13:40

On this week's episode of Diving Into Data, TC explores the importance and challenges of data security in healthcare and public health, specifically as it relates to operating in a COVID World. TC also discusses the utilization of Martech to overcome some of the challenges marketers might be facing and how it is more important than ever.

Our main story this week discusses the challenges and opportunities around data security in a COVID world. There is no defined playbook for how you can securely and legally capture the level of data that public health officials need, so what are companies doing? Do people trust that this data will only be used for Public Health? And what are some example of companies navigating these murky waters?

Our second segment today discusses how Martech has never been more important and why it is so critical for companies to be utilizing this data and technology. Things might get tougher before they get better, but effective marketing technology can help guide you through stormy seas.

Sit back, relax, grab a drink, practice social distancing... And let's dive into some data.

The Times They Are A-Changin’: Employees & Education

33m · Published 14 Jul 14:42

On this week's episode of Diving Into Data, we take a look at some significant changes happening in two specific areas: employees and education. Specifically, the impact of the freeze of H-1B Visas for the rest of 2020 and the ways that the higher education world is changing.

For our first topic, TC dives into the recent freeze by the government of the H-1B Visa program. What does that freeze actually entail and why it matters, specifically to those of us in the data world. We also look at what the reaction has been from American Companies and Professional Organizations, while considering what the long-term impact of changes to the H-1B program could entail.

For our second topic, TC dives into the changing world of higher education. We touch on the potential K1 Visa issues that could arise for students this fall that attend universities that go 100% online, but also look at the way higher education could be overdue for some changes. Is it really worth paying that massive tuition bill to attend a large university, if you're getting the same online experience and education that you could get at a community college? People have said for years that our higher education system needs to change and COVID might just accelerate the reality of those changes.

Sit back, relax, grab a drink, practice social distancing, and let's dive into some data.

Why Is This Still Not Working?

34m · Published 08 Jul 12:54

On this week's episode of Diving Into Data, TC takes a break from exploring data in current events and helps you understand how you can actually USE data in your business.

Everyone wants to use data and say they are data-driven, but what does that actually take? Why do so many companies relentlessly attempt to utilize data in their business decisions and fully intend on getting value from it, yet fail to actually see the results they desire? As they say, the road to hell is paved with good intentions...

TC shares how the acronym DAPP (Digestible, Actionable, Presentable, Practical) can be a guide for ensuring businesses actually see the value from this investment in and utilization of data. This acronym should be considered by anyone in the data world anytime they're starting on a project, and by ensuring that the final product is compliant with DAPP, you'll ensure that it actually WILL start working!

Sit back, relax, grab a drink, practice social distancing... And let's dive into some data.

Is it Probable or Just Possible?

37m · Published 24 Jun 17:29

On this week's episode of Diving Into Data, we look at the incredibly useful data practice of probabilistic modeling. We dive into what it is and how we use it, not only in the business world, but the science world, as well.

Probabilistic modeling might be a new term to you, but you actually do it every day! TC dives into what this modeling is, how it works and what the results are. We look at how this modeling gives a range of expected results, not just a single answer, and why that is still incredibly useful, even without a specific solution.

TC also explains his personal favorite application of probabilistic modeling with the Drake Equation. This equation explains the likelihood of another space-faring, technologically-advanced species residing right in our backyard, and gives rise to the ominous Fermi Paradox. Don't know what we're talking about? Check out the episode to have your mind blown.

TC wraps up with some real-world and business applications for this modeling and why every company should be doing more of it. With that, we invite you to sit back, relax, grab a drink, practice social distancing, and dive into some data!

Wait, Are We Back to Normal?

42m · Published 10 Jun 15:18

On this week’s episode of Diving Into Data, TC explores the (unexpected) positive signs from the economy as we continue to reopen after the COVID-19 outbreak and try’s to answer the question, are we back to normal?

Our main segment this week looks into the baffling recovery of the US Stock Market, along with other positive economic indicators, such as a lower than anticipated unemployment rate for May. With the unprecedented situation this year, we freely admitted that we didn’t know what was next… But are these truly signals that things are getting back to normal or could there be other unexpected impacts lurking around the next corner?

Then, in this week’s Industry Rapidfire segment, we look at the return of professional sports in the US. Nearly all major leagues have official ‘restarting’ guidance in place now and are progressing towards us seeing real sports back in August, if not before. What positive signs do we coming from the NFL and NBA? And what about the ominous signals from the MLB? Are we looking at a year without baseball?

Sit back, relax, grab a drink, practice social distancing (things aren’t THAT normal again, yet) and let’s dive into some data.

The Guiding Light of Data

38m · Published 03 Jun 15:17

In this week’s episode of Diving Into Data, we look at the use and sharing of data in a post-COVID world and how data practices, like all other industries/businesses/people/etc., have had to adapt during these challenging times.

TC first explores the challenges around keeping full data pipelines in a COVID world. Not only have companies had to adapt to unique working situations and inconsistent reporting/capture of data, but time is of the absolute essence when this analysis could guide national policy and actions.

Next, TC dives into the opportunities for more extensive data sharing in a post-COVID world. The past few months have illuminated the need for the global economy to have open and free-flowing data, whether it be around public health, economics or anything else. But with the opportunity for more democratized and shared data, comes some inherent risks around data security and privacy.

We wrap up the show with another Industry Rapidfire segment, where we look at how the retail industry is using (or at least needs to be!) data to impact their re-opening efforts. The retail industry has been one of the most impacted by the global pandemic, but smart companies in the space are embracing this as an opportunity, rather than just trying to ride out the wave of the challenge.

Sit back, relax, grab a drink, practice social distancing, and let’s dive into some data.

Are You Content With Your Content?

43m · Published 21 May 15:16

In this week’s episode of Diving Into Data, we explore the convoluted world of content analytics to understand how you really gauge the effectiveness of those investments. We also touch on some leadership ‘lessons learned’ from the COVID-19 outbreak and are back with another installment of Industry Rapidfire around sports and entertainment.

TC also shares some guidance and advice to business leaders on returning to the ‘new normal’ and how as a leader (and specifically as a data leader) you need to be open to change and ready to adapt. This is a unique challenge for every business and leader, so learn from TC’s mistakes!

In our Industry Rapidfire segment, we focus on sports and entertainment. After last week’s AI discussion, we look at how AI is presenting a fascinating opportunity to better diagnose and address head injuries in sports. In the entertainment world, we touch on the mysterious ‘recommended for you’ algorithms that decide what is going to pop up next on Netflix, Disney+, etc.

Sit back, grab a drink, practice social distancing, and let’s dive into some data.

Being Smart About Artificial Intelligence

35m · Published 14 May 15:15

On this week’s episode of Diving Into Data, our primary focus is around the often-referenced, rarely-understood field of Artificial Intelligence. We are also back with our second week of Industry Rapidfire, with a focus on transportation, logistics and retail.

Though everyone knows the term Artificial Intelligence, what does it actually mean? And do we truly have those capabilities with today’s technology? TC dives into the differences between Artificial Intelligence, Machine Learning and Deep Neural Learning, explaining how the concepts relate to each other and what each of them truly refers to. He also covers the progression to higher levels of Artificial Intelligence, as well as some critical steps to follow if you’re going to implement AI within your business.

In the Industry Rapidfire segment, TC dives into how airline operations, smart shipping and Sentient Marketing are all using data in creative ways to shift from reactive models to proactive ones. By deploying connected technology, machine learning and advanced analytics, see how these industries are embracing the potential of data.

Sit back, grab a drink, practice social distancing, and let’s dive into some data.

Taking Advantage of a Bad Situation

36m · Published 08 May 15:13

This week on Diving Into Data TC Riley dives into how companies can take advantage of the global situation around COVID-19 and hits on ways that industries are using data in ways you might not expect.

Our first topic dives into how you can take advantage of the challenges presented by operating in a COVID world and make the best of a non-ideal situation. Many people have shared how they’ve used this time for personal self-improvement, but why aren’t more businesses doing the same? TC explores what opportunities you have from a Marketing, Sales and Operations perspective during the current ‘downtime’ and how data can help you make the most of your current circumstances.

Our second topic is a new segment called Industry Rapidfire. TC hits on how three industries are using data in ways you might not initially consider and how we can all use these as an opportunity to explore new and different ways that we can use data to improve your performance, regardless of industry.

Grab a drink, take a seat, practice social distancing, and lets dive into some data.

Unemployment and Inflation and Bear Markets, Oh My!

37m · Published 01 May 15:11

After a brief hiatus, host TC Riley is back this week with a new episode of Diving Into Data. The world has significantly changed since we last spoke and our show today dives into the economic fallout and impact of the COVID-19 Outbreak.

In the episodes leading up to our COVID-19 hiatus, TC discussed how this outbreak was going to throw a wrench in the global economy due to the lock-down of Wuhan, or the ‘Chicago of China’, at the beginning of the pandemic. But Wuhan is the least of the world’s problem’s now as the virus has touched every corner of the globe and every aspect of the global economy.

In this week’s episode, “Unemployment and Inflation and Bear Markets, Oh My!” TC dives into how the US economy has been turned upside down in the last two months. We’ll discuss how unemployment, inflation and stock markets have all been impacted by the pandemic and we let the data show us what we should expect moving forward. Spoiler alert: It’s not good.

Sit back, grab a drink, ensure you’re practicing social distancing, and let’s dive into some data.

Diving Into Data has 38 episodes in total of non- explicit content. Total playtime is 20:21:37. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on April 5th, 2024 10:14.

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