DTC Podcast

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In this episode of the DTC Podcast, we welcome Van Oakes, Founder of Goat Media, who has perfected the art of running successful giveaways. Van has not only helped scale Diesel Power Gear through countless, high value, strategic giveaways but also assists other brands in boosting their sales and reducing customer acquisition costs through his agency.

Key Insights:

Strategic Giveaways: Learn how to leverage giveaways, including high-value items like cars, electronics, and luxury goods, to significantly reduce customer acquisition costs and build a loyal community.

Omnichannel Marketing: Discover the importance of using multiple channels like Facebook, Google, Snapchat, and TikTok for a successful giveaway campaign.

Legal Compliance: Understand the legal requirements to ensure your giveaways are compliant and effective, including the necessity of offering an alternative method of entry (AMOE).

Influencer Partnerships: Enhance your campaign's credibility and reach by partnering with influencers.

Remarketing: Use winner content for powerful remarketing to encourage participation in future giveaways.

Why Listen:

Reduce CAC: Gain strategies to lower customer acquisition costs through enticing giveaway prizes such as trucks, Teslas, MacBook Pros, and Vision Pros.

Build Community: Learn how to engage your audience and foster loyalty through exciting giveaways.

Drive Immediate Revenue: Discover how to implement these strategies to generate immediate sales while growing your customer list.

Tune in to hear Van's expert advice on how you can implement these giveaway strategies to drive engagement, build a community, and increase sales for your brand. Whether you're new to giveaways or looking to refine your approach, this episode is packed with practical insights and actionable tips.

Episode Highlights:

The effectiveness of strategic giveaways in reducing CAC.

Integrating giveaways deeply into your sales process, such as offering additional entries for larger purchases.

Legal compliance and the importance of offering an alternative method of entry (AMOE).

Partnering with influencers for increased credibility.

The success story of a $7 million giveaway campaign featuring a $100,000 truck.

Listen now and transform your marketing strategy with these expert insights from Van Oakes.

Timestamps:

00:00 - Introduction

02:30 - The Importance of Authentic Content

05:00 - Why Brands Should Consider Giveaways

09:00 - The Giveaway Model Development

11:30 - Legal Aspects of Running Giveaways

15:00 - Best Practices for Running Giveaways

18:30 - Omni-channel Marketing Approach

21:00 - Remarketing Strategies

23:00 - Successful Giveaway Campaigns

26:00 - Tips for First-time Giveaway Campaigns

29:00 - Closing Remarks and Contacts

Hashtags:

#Giveaways #DigitalMarketing #Ecommerce #VanOakes #GOATMedia #DTC #CustomerAcquisition #InfluencerMarketing #PaidMedia #MarketingTips #SEO #BrandBuilding

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Today we're jamming with Kari from Pilothouse Google team, breaking down the full funnel she's built on YouTube ads for DTC Podcast alum, Anyday Cookware. You'll learn what kind of content works best at every stage of your funnel, as well as how to measure the true top of funnel effect your YouTube Ads have.

You'll hear:

Going All In On YouTube: Why Anyday now spends more on YouTube than Search.

Organic foundation, campaign and audience structure

Contiguous funnel that retargets viewers and clickers.

Examples of what messages work at top, bottom, and middle of funnel

Measuring it and post purchase survey extrapolation.

Timestamps:

00:00 - Introduction and Incrementality in YouTube Ads

02:00 - Importance of Post-Purchase Surveys

04:30 - Building Credibility with Real People and Influencers

07:00 - Utilizing Organic and Paid Content on YouTube

09:30 - Creating Effective Top of Funnel Content

12:00 - Transitioning from Top of Funnel to Middle of Funnel

14:30 - Measuring Engagement and Conversion Rates

17:00 - Linking Products and Monetization Strategies

20:00 - Tailoring Content for Different Stages of the Funnel

22:30 - Final Tips and Insights for YouTube Success

Hashtags:

#YouTubeAds #DigitalMarketing #FullFunnelStrategy #YouTubeAdvertising #Pilothouse #MarketingTips #YouTubeMarketing #PostPurchaseSurvey #InfluencerMarketing #SEO #OnlineAdvertising #MarketingStrategy

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Welcome to the DTC Podcast! In this episode, Kevin Gould from Glamnetic and Romain Lapeyre from Gorgias dive into the challenges and solutions of managing explosive growth in e-commerce. Glamnetic's remarkable leap to $50 million in just one year brought immense customer support demands. Discover how leveraging Gorgias’s AI-powered tools enabled them to transform their customer support into a seamless and proactive customer experience.

Key insights include:

How Glamnetic scaled customer support to handle rapid growth, achieving a 20% deflection rate with AI and aiming for 70% deflection.

Strategic use of personalized touches to boost customer loyalty.

Preparing for peak seasons like Black Friday with scalable AI-driven support.

Learn how AI and innovative customer support strategies can turn challenges into opportunities for growth and customer satisfaction.

Get proactive about your customer experience: https://partner.gorgias.com/DTCpodcast

Keywords: Customer Experience, AI, E-commerce, Glamnetic, Gorgias, Kevin Gould, Romain Lapeyre, Customer Support, Scaling Business, Customer Loyalty, Proactive Support, Black Friday Prep, Digital Marketing, Growth Strategy.

Timestamps:

0:00 - Introduction

2:30 - The Role of AI in Customer Support

4:50 - Glamnetic's Growth Story: From $1M to $50M

7:10 - Reactive vs. Proactive Customer Experience

9:00 - Using AI to Automate Customer Service

11:30 - The Impact of AI on Customer Satisfaction

14:10 - Building a Customer-Centric Culture

16:50 - Enhancing Customer Experience with Personalized Gifts

19:00 - The Future of Customer Experience with Persistent AI

22:00 - Preparing for Q4 and Black Friday/Cyber Monday

25:00 - The Future of Voice and AI in Customer Support

27:30 - Final Thoughts and Upcoming Events

Hashtags:

#CustomerExperience #AI #Glamnetic #Gorgias #Ecommerce #DTC #CustomerSupport #AIAutomation #EcommerceGrowth #CX #CustomerService #BlackFriday #CyberMonday #Podcast #TechInnovations #FutureOfCX

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On this week's DTC Podcast, Anna Harman, co-founder of Studs, discusses the inspiration behind starting the company and the need for an alternative to traditional piercing options. She explains the superiority of needle piercing and the challenges of opening the first studio. Anna also highlights the importance of branding and creating a unique retail experience. She shares how Studs pivoted to e-commerce during the pandemic and the role of word-of-mouth marketing in their growth. Anna discusses the concept of the Earscape and pioneering new piercing trends. She emphasizes the importance of customer retention and the future growth and expansion of Studs.

https://Studs.com

Takeaways

Studs was created to provide an alternative to traditional piercing options, offering a safe, affordable, and inclusive experience.

Needle piercing is superior to gun piercing as it is sterilizable and allows for more unique and intricate piercings.

Studs focuses on creating a unique retail experience with chic, modern studios and a strong emphasis on customer service.

During the pandemic, Studs pivoted to e-commerce and saw success by leveraging organic and direct traffic.

The concept of the Earscape, combining piercings and curated earrings, has resonated with customers and contributed to Studs' growth.

Timestamps:

00:00 - Introduction

02:00 - Launching the Studs Mobile Piercing Studio

04:30 - The Story Behind Studs: From Idea to Reality

07:00 - Creating a Unique Retail Experience

10:00 - Overcoming COVID-19 Challenges

12:30 - The Rise of the Earscape Trend

15:00 - Marketing Strategies and Brand Partnerships

17:30 - Studs' Growth and Expansion Plans

20:00 - The Role of Influencers in Brand Growth

22:30 - Future Goals and Exciting Plans for 2024

Hashtags:

#DTCpodcast #StudsPiercing #AnnaHarman #EarPiercing #Entrepreneurship #RetailInnovation #Earscape #BrandBuilding #MarketingStrategies #COVID19Challenges #BusinessGrowth #InfluencerMarketing #Ecommerce #DirectToConsumer #StartupSuccess

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In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and how to handle them. They provide tips on improving deliverability and engagement, such as removing bounced email addresses and focusing on adding value to emails. They also mention the importance of monitoring inbox placement using tools like Glock apps. Overall, the conversation provides valuable insights and strategies for optimizing email campaigns.

Topics include:

email marketing, bot click management, Klaviyo, email campaign optimization, digital marketing strategies, email engagement, bot click exclusion, spam complaint management, data integrity in email marketing, marketing technology, DTC marketing, customer engagement, email analytics, segmentation strategies, marketing automation, email deliverability, reducing spam complaints, email list health, engagement metrics, Klaviyo tools

Timestamps

00:00 - Introduction

01:00 - Double Taps and Deliverability: Avoiding resending emails to non-openers

03:10 - Bot Click Exclusion: Leveraging Klaviyo's new feature

05:20 - Spam Complaints and Deliverability: Identifying and managing hidden spam complaints

07:30 - Segmentation and Engagement: Effective segmentation strategies for email lists

09:40 - Using Glock Apps: Monitoring email deliverability and inbox placements

Hashtags

#EmailMarketing #Deliverability #DTC #DigitalMarketing #Klaviyo #SpamManagement #EmailSegmentation #GlockApps #Ecommerce #MarketingTips

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Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands.

This podcast is an overview of the biggest common success factors that brands who are still crushing in 2024 share in common.

Listen and you'll hear:

In-depth Insights on Authentic Marketing: Learn how to craft genuine and engaging content that resonates with today’s consumers, straight from the experts.

Future Trends in DTC Marketing: Discover what the future holds for direct-to-consumer brands and how to stay ahead in a rapidly evolving marketplace.

Effective Ad Spending and Platform Optimization: Gain valuable strategies on maximizing ad spend efficiency across emerging and established platforms.

Leveraging Influencers for Brand Growth: Unpack the secrets to successful influencer collaborations that truly amplify brand reach and credibility.

Topics:

Marketing Millennials, DTC Marketing, Brand Growth, Influencer Marketing, Authentic Marketing, Ad Spend Efficiency, Marketing Trends 2024, Consumer Engagement, E-commerce Strategies, Digital Advertising

Timestamps:

00:00:00 - Introduction

00:02:00 - The Importance of Authentic Content in Building Brand Trust

00:04:10 - Discussing Efficiency in Brand Strategies and Ad Spend Optimization

00:06:30 - Exploring New and Underutilized Ad Platforms for DTC Growth

00:08:50 - The Role of Influencers in DTC Marketing and How to Optimize Collaborations

00:11:00 - Future Trends in DTC Marketing and How Brands Can Adapt

Hashtags:

#MarketingMillennials #DTCMarketing #BrandGrowth #InfluencerMarketing #DigitalAdvertising

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Join Eric, Rob and Clifford from Pilothouse Amazon to discuss Amazon Prime Day and Amazon's Q2 earnings call. They provide insights and strategies for sellers to prepare for Prime Day, including optimizing listings, driving sales volume, and leveraging influencers and affiliates. They also analyze the Q2 earnings call, highlighting Amazon's focus on profitability and the impact on third-party sellers. The conversation concludes with a brief discussion on investing in Amazon stock.

Keywords: Amazon Prime Day, Q2 earnings call, sellers, optimization, sales volume, influencers, affiliates, profitability, third-party sellers, investing

Takeaways

Sellers should optimize their listings and drive sales volume in preparation for Amazon Prime Day.

Leveraging influencers, affiliates, and PR can help increase visibility and sales during Prime Day.

Define success metrics and goals before Prime Day to ensure a profitable outcome.

Amazon's Q2 earnings call highlights their focus on profitability and the impact on third-party sellers.

Amazon's logistical prowess gives them a competitive advantage in the marketplace.

Investing in Amazon stock has been a profitable venture.

Timestamps:

00:00 - Introduction to Amazon Prime Day Strategies

02:00 - Leveraging High-Intent Traffic and Setting Profit Targets

07:10 - Utilizing Micro-Influencers and Creator Connections for Brand Promotion

12:40 - Analyzing Health of Businesses on Amazon and Key Performance Metrics

16:10 - Discussion on Amazon Q1 Earnings Call and Its Implications for Sellers

21:30 - Closing Remarks and Additional Resources

Hashtags:

#AmazonPrimeDay2024 #ECommerceTips #DTCpodcast #AmazonSelling #OnlineBusiness #RetailStrategy #InfluencerMarketing

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Hello and welcome to the DTC Podcast. Today, we’re thrilled to have Pauline Shiu from Finale Inventory with us to explore the transformative power of effective inventory management in the e-commerce space.

We'll uncover how Finale Inventory aids businesses in avoiding common pitfalls like overselling or stockouts, how to compete at a higher level by scaling up your supply chain and operations, and we discuss the strategic role of inventory in boosting profitability.

Here’s what we'll dive into:

The crucial link between inventory management and business growth.

How Finale Inventory's solutions have led to massive revenue increases for their clients.

Tips for integrating robust inventory systems into your business framework across DTC, Amazon and Retail, plus why ERPs aren't for everyone!

Work with Finale Inventory: https://finaleinventory.com

Connect with Pauline Shiu https://www.linkedin.com/in/paulineshiu

Topics Discussed:

Inventory Management, E-commerce Efficiency, Scalability Solutions, Business Growth Strategies, Operational Efficiency, Stock Management, E-commerce Tools, SaaS Solutions for Inventory, Warehouse Efficiency, Supply Chain Optimization, Amazon FBA Management

Timestamps:

00:00 - Introduction to the episode and guest Pauline Shiu

02:00 - Challenges in e-commerce inventory management

04:10 - How Finale Inventory helps businesses streamline inventory

06:20 - The impact of accurate inventory management on e-commerce growth

08:30 - Key features of Finale Inventory and its integration capabilities

10:50 - The importance of real-time data in inventory management

13:00 - Discussion on ERP vs. IMS and choosing the right system for your business

15:40 - Future trends in e-commerce and inventory management

18:15 - How businesses can prepare for Q4 sales and inventory demands

20:30 - Closing thoughts and how to connect with Finale Inventory

Hashtags:

#ECommerceTips

#InventoryManagement

#FinaleInventory

#DTCpodcast

#BusinessGrowth

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Today we're talking customer support, with a brand leader who's supported A LOT of customers, potentially the most customers of any DTC apparel brand in the last five years...TRUE CLASSIC, the T-shirt giant who last year reported a quarter of a billion dollars in their first four years..

Today Breanna Moreno, Customer Support Maverick and VP of CX at True Classic gives us the breakdown of the system she's built to support the incredibly fast paced growth, while actively turning her division into a profit center.

Breanna is a True Classic herself, literally, as she was the company's first official hire beyond the founders, so she's been there for the whole wild ride.

Listen and you'll get Breanna's insights on:

Support as a Sales Channel for upselling and cross selling

How to harness support data and interactions to fuel effective marketing and product development

as well as how and why you should be integrating your support with your customer retention and loyalty programs

Topics Covered

Customer Experience (CX), Customer Support, Business Growth, Brand Loyalty, Professional Background, Corporate America, Work-from-Home, Operational Efficiency, Career Transition, Team Expansion, Human Touch in Business, Internet Connectivity Issues, Women in Business, Economic Downturn Impact, True Classic

Timestamps

00:00​​​​​ - Introduction

02:10 - Leveraging Partnerships for Innovation

05:00 - The Importance of Custom Solutions

08:30 - Expanding Internationally: Challenges and Opportunities

11:45 - Building Community Through Brand Narrative

14:50 - Aligning Brand Tone Across Touchpoints

18:15 - Surprise and Delight: Creating Memorable Experiences

21:30 - Innovating at Trade Shows: The True Classic Approach

24:55 - Connecting with Customers on a Global Scale

28:20 - Overcoming Challenges as a CX Leader

31:40 - Conclusion & Future Endeavors

Hashtags:

#CustomerExperience #Innovation #ApparelIndustry #TrueClassic #BrandNarrative #InternationalExpansion #Partnerships #CustomSolutions #BrandIdentity #CXLeadership

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Dive deep into Google Ads with Rafael from Pilothouse in this insightful episode. Rafael's team handles close to 100 account audits a year, and today he's sharing expert strategies on optimizing ad spend, the nuances of Performance Max vs. traditional shopping ads, and the critical importance of split testing. Whether you're scaling up or fine-tuning your campaigns, this episode offers actionable insights to enhance efficiency and effectiveness in your Google Ads efforts. Tune in to learn from a leading expert how to leverage Google Ads for better ROI.

Recognize any of these Ls in your Google Ads accounts?

Maybe work with Pilothouse: ⁠https://pilothouse.co⁠

Topics Discussed:

Google Ads, Performance Max, Split Testing, Branded Search, Google Ad Spend, Ad Campaign Optimization, SEO, Digital Marketing Strategies, Ad Experiments, ROI in Advertising, Incrementality, Awareness Keywords.

Timestamps:

0:00 - Introduction

2:00 - The Misuse of Branded Search in Google Ads

4:10 - Importance of Split Testing in Google Campaigns

6:50 - Performance Max vs. Standard Shopping: What Works Best?

9:20 - Using Awareness Keywords for Better Conversion

13:20 - How to Save on Branded Searches and Optimize Spend

18:30 - Crafting Effective Google Ads with Education-First Content

22:00 - Branded Search: When to Spend and When to Save

27:00 - Rafael’s Experience at Machu Picchu and Its Impact on Work

Hashtags:

#GoogleAds #DigitalMarketing #SEO #PerformanceMax #BrandedSearch #AwarenessKeywords #MarketingTips #DTCPodcast #PilotHouse

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