Event Industry News Podcast

In this episode of the Event Industry News Podcast host, James Dixon, is joined by Jeremy King, CEO and co-owner of Festival of Media.

Jeremy brings a wealth of expertise to the table, having steered Festival of Media to new heights in the dynamic landscape of events.

Festival of Media has been shining a spotlight on the very best media and marketing campaigns since 2007. Their numerous awards programmes highlighting the best in media, marketing and advertising around the globe.

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In this episode of the Event Industry News Podcast, host James Dixon is joined by Karen Saragoussi, Founder and Director of TeamTogs. Celebrating their 20th year in November 2023, TeamTogs was founded with the aim of creating merch and apparel specifically for events and brand activations. Through the episode Karen shares her insights on how important being service driven is when it comes to branding, working directly with brand managers and organisers to ensure the product and print is of the quality desired for high profile companies. Sustainability is also a big aspect of the business with repurposing, overprinting, reusing donating or shredding clothing with date printing now part of the considerations for branded product.

Dive into the latest episode of The Event Industry News podcast, where our James Dickson engages in a captivating conversation with Emily Clark from Informa.

This time, they unravel the secrets behind running a stellar exhibition in 2024, focusing on the pivotal role of data and digital upskilling.

In this episode discover how harnessing the power of data can elevate your event game, providing insights that transcend the ordinary. Emily Clark, with her wealth of experience at Informa, shares invaluable tips and strategies that could be the game-changer for your next exhibition.

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In the ever-evolving landscape of event design, technology continues to play a pivotal role in shaping memorable and impactful experiences.

The latest episode of our podcast, "The Intersection of Event Design Experience and Artificial Intelligence," delves into the fascinating world where event design meets cutting-edge technology. Joining us for this insightful conversation are three industry leaders: Ryan Howard, Global Event Experience Technology Lead at Google; Panos Moutafis, CEO and founder ofZenus.ai, a trailblazer in facial analysis for the events industry; and our very own Adam Parry, podcast host from Event Industry News.

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With a big background in tech-world, marketing director Felicia Asiedu has been at Cvent for five years.

This episode is a deep dive into the brand, with a particular focus on Cvent Connect Europe, the company runs a similar event in North America, and how event tech fits into event design.

With questions from host James Dickson, Felicia talks about the attendee journey at “the largest supplier-based event technology show in Europe”, the value of significant breaks between sessions, and the lessons Cvent Connect teaches the company about its clients.

Across an engaging 45 minutes, Felicia Asiedu goes on to discuss balancing traditional trade show wants with technology, audience demographics, data capture and content tracks, providing for leadership, passive and active tracking.

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Oli Bailey, interaction designer at IMEX, and Panos Moutafis, who is co-founder/CEO at Zenus AI, a company developing ethical facial analysis tech, are a great combination.

Joining IMEX, ‘where the global meetings industry comes together’, right after its first event nearly 20 years ago, Oli has worked across pretty much every facet of the show/the brand. He knows his IMEX onions.

Meanwhile, Panos has worked on facial analysis since 2011, founding Zenus – a company committed to protecting people’s privacy while providing pivotal data to clients, typically at business events and brand activations.

Talking to host Adam Parry, Oli and Panos discuss the motivation for the Zenus/IMEX partnership, looking at strategic event design, neutralising natural bias with data and the importance of multi-measurement tools.

This truly engaging 50 minutes sees Panos highlight the difference between facial recognition and facial analysis before addressing relevant privacy and ethics concerns. Look out too for Oli’s take on educating the IMEX audience about Zenus tech and the importance of transparency. It’s all here.

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With an impressive background in how to monetise audiences for publishers, through events, Orson Francescone moved to the Financial Times’ stable four years ago, as managing director of FT Live.

This episode sees Orson talk through the background, strengths and processes of the FT’s event division. A clued-up speaker, he tells podcast host James Dickson through the USPs, finding the most viable markets from an extraordinary reach, profitability, resources, the international team and growing subscribers through events.

Guided by the FT’s north star, Orson goes on to discuss the in-person/digital balance, a sumptuous menu of choices, bespoke activations, increasing brand strength via dividends of data, the spoils of a crisis, lead times, costs and much more.

FT Live is a key part of a brand that’s still bucking media trends and Orson Francescone’s take on the model is well worth tuning into.

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

Chief operating officer Rachel Swann has been with global exhibitions company dmg Events for eight years. She is also vice chair of the AEO and, topically, on the board at Women in Exhibitions’ UK chapter.

With a focus on the latter, this episode sees Rachel talk host James Dickson through her five-point career development plan. 1) Choosing the right career path and the potential in sideways steps. 2) Bouncing back – learning from mistakes and not worrying about making them. 3) Playing to your strengths – taking on extra responsibilities and being honest. 4) The grass isn’t always greener – research shows 40 per cent of employees would consider a position with a company they previously worked for. And 5) Knowing when to leave…

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

Céline Laukemann, head of internationalisation at German-based ‘full-service registration solution’ ADITUS GmbH, and Elinor Honigstein, business development & international growth partnerships at LinkedIn, know the secret.

In this episode, hosted James Dickson, they discuss LinkedIn’s interest in events, its Community Builder and the ADITUS role in that platform. They look at registration and diffuse the notion it’s a ‘necessary evil’, at generating benefits for all stakeholders, at modern marketing and at content creation.

Céline and Elinor go on to talk increasing the discovery, the reach, of an event, converting attendees into followers, reaching for the converted, combating late registrations and aggregated metrics. More too of course…

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This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com

Formerly head of events at Founders Forum Group, Jesse Peterkin took his background in high-end hospitality and international events to immersive specialist This is Beyond, where he’s head of operations,in September 2023.

Focused on engagement at in-person events, this episode sees Jesse talking to host James Dickson about the customer journey and fostering that ‘I belong’ feeling.

They discuss the components that make up an event, and the best ways of getting them to work together. The registration process, audience engagement - how it can differ from event to event - and the specific start point in that relationship.

The conversation also covers the AI space, using social media, networking, the good food trigger, connection points and much more.

To keep up to date with all the news,subscribe for freehere. If you would like to take part in a podcast, then please complete oursubmission form.

This episode of the Event Industry News Podcast is sponsored by Evolution dome, award-winning temporary event structures. Take a look at their structures at evolutiondome.com