Extrology

Not many successful business owners advise on how not to launch a business, but Roger Woodall openly does.  

Financial struggle, sleepless nights and major factors outside of his control, Roger talks honestly about the pressures (as well as the positives) of building the largest sports & music festival in the world. 

Beyond festivals, Roger has a wealth of business knowledge; from his early days of selling event tickets at profit within his parent’s London pub, to years later, creating an innovative sportswear brand and now mentoring others. 

In episode 2 of Extrology, Lee Cooper interviews Roger about his experiences as a founder, the realities of entrepreneurship and what it really takes to become successful.

Lee & Roger discuss:

• Building a business in a recession 
• The fear of the unknown 
• Taking action on ideas 
• The importance of company culture 
• The benefits of uncertainty
• Lessons learned 
• Research on your competitors (and the colander theory!)
• A new venture - giving back and helping others build their business
• How you can learn and get into the events world 

Links and references at: https://www.extrology.com/
Get in touch: [email protected]
Sponsored by Progresso Talent Partners: https://www.progressotalent.com/
Produced by Podcast Labs: https://podcastlabs.co.uk/

Not many successful business owners advise on how not to launch a business, but Roger Woodall openly does.  

Financial struggle, sleepless nights and major factors outside of his control, Roger talks honestly about the pressures (as well as the positives) of building the largest sports & music festival in the world. 

Beyond festivals, Roger has a wealth of business knowledge; from his early days of selling event tickets at profit within his parent’s London pub, to years later, creating an innovative sportswear brand and now mentoring others. 

In episode 2 of Extrology, Lee Cooper interviews Roger about his experiences as a founder, the realities of entrepreneurship and what it really takes to become successful.

Lee & Roger discuss:

• Building a business in a recession 
• The fear of the unknown 
• Taking action on ideas 
• The importance of company culture 
• The benefits of uncertainty
• Lessons learned 
• Research on your competitors (and the colander theory!)
• A new venture - giving back and helping others build their business
• How you can learn and get into the events world 

Links and references at: https://www.extrology.com/
Get in touch: [email protected]
Sponsored by Progresso Talent Partners: https://www.progressotalent.com/
Produced by Podcast Labs: https://podcastlabs.co.uk/

Matt Macri-Waller impacts the lives of millions of people at work every day. He is a global thought leader in the employee experience space, specialising in bridging the gap between a company and it’s employees. 

Matt is the CEO of Benefex, part of the advisory board for KPMG’s Global FinTech 100 Business, Barclays entrepreneur ambassador & advisor, had been nominated as a “Business Hero” by The Times and secured a place within the Reward 100 most influential leaders in the industry. 

In episode 1 of Extrology, Lee Cooper interviews Matt about his own experiences as a young founder, the realities of entrepreneurship and how the landscape has changed over the past 10-20 years. They also dive into ways to improve your health and productivity as a Founder as well as the future of technology in business with developments such as AI & AR.

They discuss:

• How Benefex launched and experiences from a young founder
• Entrepreneurship expectations verses reality
• The importance of a support network
• Employee performance and wellbeing 
• Mental health in modern society and the impact of social media
• Lessons he’s learnt from other businesses as a Barclay’s Entrepreneur Advisor
• Health and organisational tips for improving your performance as a business leader
• Evolving technologies in business including VR & AI

Links and references at: https://www.extrology.com/
Get in touch: [email protected]
Sponsored by Progresso Talent Partners: https://www.progressotalent.com/
Produced by Podcast Labs: https://podcastlabs.co.uk/

Matt Macri-Waller impacts the lives of millions of people at work every day. He is a global thought leader in the employee experience space, specialising in bridging the gap between a company and it’s employees. 

Matt is the CEO of Benefex, part of the advisory board for KPMG’s Global FinTech 100 Business, Barclays entrepreneur ambassador & advisor, had been nominated as a “Business Hero” by The Times and secured a place within the Reward 100 most influential leaders in the industry. 

In episode 1 of Extrology, Lee Cooper interviews Matt about his own experiences as a young founder, the realities of entrepreneurship and how the landscape has changed over the past 10-20 years. They also dive into ways to improve your health and productivity as a Founder as well as the future of technology in business with developments such as AI & AR.

They discuss:

• How Benefex launched and experiences from a young founder
• Entrepreneurship expectations verses reality
• The importance of a support network
• Employee performance and wellbeing 
• Mental health in modern society and the impact of social media
• Lessons he’s learnt from other businesses as a Barclay’s Entrepreneur Advisor
• Health and organisational tips for improving your performance as a business leader
• Evolving technologies in business including VR & AI

Links and references at: https://www.extrology.com/
Get in touch: [email protected]
Sponsored by Progresso Talent Partners: https://www.progressotalent.com/
Produced by Podcast Labs: https://podcastlabs.co.uk/

Hi I'm Lee Cooper; recruiter, connector, business owner, sport's junkie, coffee snob and best of all, Dad. I'm fascinated by what drives the human spirit, and am fortunate to enjoy a job which for 25 years has afforded me the opportunity to interview literally thousand's of inspiring people, from all walks of life. So rather than keep all the good stuff to myself, I figured, why not share the insight, the education and inspiration that can be gained from listening to those who've defied the odds to achieve the extraordinary. But success is such a subjective concept, the extraordinary even more so. It means different things based on different measures, to different people. The odds vary, as do the circumstances widely. The stories are unique, I wanted to understand what I could learn from those who have overcome their own unique odds, to achieve their own uniquely personal goals and to share that learning with you. That is how Extrology was born. Expect to hear from people across the spectrum, people who have risen to the challenges of life, family, community, education, health, business, sport, the arts, science, I am to ensure as wide of mix of the extraordinary as the 7.5 billion of us on this planet can muster. Come and celebrate the human spirit at https://www.extrology.com/ - I look forward to welcoming you there. Get in touch: [email protected]

Hi I'm Lee Cooper; recruiter, connector, business owner, sport's junkie, coffee snob and best of all, Dad. I'm fascinated by what drives the human spirit, and am fortunate to enjoy a job which for 25 years has afforded me the opportunity to interview literally thousand's of inspiring people, from all walks of life. So rather than keep all the good stuff to myself, I figured, why not share the insight, the education and inspiration that can be gained from listening to those who've defied the odds to achieve the extraordinary. But success is such a subjective concept, the extraordinary even more so. It means different things based on different measures, to different people. The odds vary, as do the circumstances widely. The stories are unique, I wanted to understand what I could learn from those who have overcome their own unique odds, to achieve their own uniquely personal goals and to share that learning with you. That is how Extrology was born. Expect to hear from people across the spectrum, people who have risen to the challenges of life, family, community, education, health, business, sport, the arts, science, I am to ensure as wide of mix of the extraordinary as the 7.5 billion of us on this planet can muster. Come and celebrate the human spirit at https://www.extrology.com/ - I look forward to welcoming you there. Get in touch: [email protected]