Ecommerce Disruptors

Are you prioritizing content that lives "above the fold" on your website? The upper-most part of your landing pages can make or break the user experience. In this episode of Ecommerce Disruptors, Chris and Noel discuss the importance of optimizing above the fold content. Few page interactions, short scrolls, and high bounce rates are all consequences of having a poor UX design above the fold. This portion of your landing pages should include calls to action, have an enticing headline and imagery, and make a great impression – because your website only has 8 seconds before you lose the user's attention. Listen to learn more about best practices for above the fold content. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and ecommercedisruptors.com. For more information or to be a guest on Ecommerce Disruptors, contact us at [email protected].

Shoppers have been searching for Black Friday deals the entire month, and while Black Friday might look a little different this year, it is more important than ever to have your ecommerce store optimized for the amount of users that will head to your store to buy your products. A large amount of users can slow down your page and kill your bounce rate. You also want to make sure all your images and videos are optimized, and the user experience to conversion must be flawless. Black Friday should not be limited to Friday thru Monday. People have been shopping since the beginning of the month and will continue to shop until the days right before Christmas. If you have promo codes to offer, that's a great way to get people to make conversions on your website. Of course, we have many other recommendations to prepare for Holiday shopping, so tune into our recent podcast to learn more. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and ecommercedisruptors.com. Contact us at [email protected]

On this episode of Ecommerce Disruptors, we are joined by Paul Neel, the Chief Creative Officer here at Electric Enjin. We'll discuss what exactly branding is and why it is shifting to digital platforms more recently – and what that could mean for brands. Branding is, at its essence, what a company stands for, who they are, and how they are perceived. It's also about taking into consideration the consumer experience and their journey. It truly shouldn't be any different: the brand experience should communicate the brand purpose and overall brand feel. You should be focusing on the "why" rather than the "what" or "how." Consumers don't purchase the 'what' or 'how,' they purchase the 'why." So how do you focus branding around the "why"? Check out this episode to learn more. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and ecommercedisruptors.com. Contact us at [email protected]

Ecommerce now makes up over 16% of all retail sales as of 2020 Q2, but are you seeing that kind of growth with your ecommerce revenue? Even when you’re spending money on online advertising and driving more people to your website, are purchases increasing at a similar rate? Ecommerce Conversion Rate is one of the most important, if not the most important, metric to be watching on your website. In this episode, Noel, Morgan and Chris dive into 3 simple ways to begin increasing your website’s ecommerce conversion rate; which will, in turn, make your business more profitable. Subscribe to stay up to date with future episodes, and connect with us on social media: Instagram: @ecommercedisruptors Twitter: @EcommDisruptors YouTube: Ecommerce Disruptors

61 million people in America are living with a disability, which is why guidelines set by the American with Disabilities Act are important for social inclusion. The ADA sets standards for accessible web design to provide guidelines for businesses when designing and developing websites and web applications. From design elements to development and functionality – there are many steps to take to update your website for ADA compliance. There are 3 levels of compliance: A, AA, and AA. We recommend that you optimize for at least the AA level. Tune in to this episode to learn more about making your website more accessible to users with visual, hearing, cognitive, or mobility impairments. Subscribe to stay up to date with future episodes, and connect with us on social media: Instagram: @ecommercedisruptors Twitter: @EcommDisruptors YouTube: Ecommerce Disruptors

On this episode of Ecommerce Disruptors, we are joined by Stephen Steers, President of Keysan Group. He is a sales coach who has worked in 13 different countries. He shares his tales of the trade, best tips, and overall shares how when marketing ends, sales begin. Today, buyers are very educated and do not want salespeople to try to manipulate them. In sales, the worst a person could say is no, rejection is all a part of the job. A good salesperson has an actual desire to help people solve their problems. Sales reps should not push the product, but try to find out if the product will even benefit the consumer. On the other hand, marketing is to inform people there is a problem and offer solutions. Being a brand that has multiple positive attributes and establishes a story that makes people feel connected to the products they are trying to sell. The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go-to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and @EcommDisruptors Twitter. Want to be a guest? Email us at [email protected]