Fitness x Business

In this episode of Your 4, Joseph & Brandon discuss using analytics to optimise your business, prioritising personal development, how to build resilience & mental toughness, and the current change in bricks & mortar retail stores.

Vision without passion is just a fantasy.

Vision & passion without action is just an illusion. But when you combine vision, passion & action in pursuit of your most ambitious goals, you can change the world.

And Tony Doherty has proven it.

Affectionately known as the Godfather of Bodybuilding in Australia, Tony has arguably achieved more in the fitness business than anybody else in the country.

From Doherty’s Gyms, to the Doherty’s Gym Brand, to the IFBB Pro League Australia, to the Arnold Sports Festival, and everything in between, Tony’s resume is astonishing.

But it hasn’t all been sunshine & rainbows along the way.

In this episode, Joseph Mencel sits down with Tony Doherty to chat about his 40 year journey in the fitness business.

From the necessary elements to turn a vision into reality when you start from the bottom, to exerting extraordinary patience in the process, to the preparation & discipline necessary to achieve high levels of success, Joseph & Tony take a deep dive into the valuable lessons Tony has learned through his life experience.

They then change direction and discuss how to keep going when you get knocked down, before addressing the 3 most common dream killers that most of us will experience during our lives, while providing advice on how to maintain perspective through the darkest of days.

Joseph & Tony then close out the episode with a conversation about what the future of bodybuilding and fitness expos in Australia looks like.

An episode so jam packed with practical & strategic advice, we had to break it up into 2 parts!

You’ll want to listen to this one more than once, and share it with everyone you know who is interested in the business of fitness.

Enjoy!

Vision without passion is just a fantasy.

Vision & passion without action is just an illusion.

But when you combine vision, passion & action in pursuit of your most ambitious goals, you can change the world.

And Tony Doherty has proven it.

Affectionately known as the Godfather of Bodybuilding in Australia, Tony has arguably achieved more in the fitness business than anybody else in the country.

From Doherty’s Gyms, to the Doherty’s Gym Brand, to the IFBB Pro League Australia, to the Arnold Sports Festival, and everything in between, Tony’s resume is astonishing.

But it hasn’t all been sunshine & rainbows along the way.

In this episode, Joseph Mencel sits down with Tony Doherty to chat about his 40 year journey in the fitness business.

From the necessary elements to turn a vision into reality when you start from the bottom, to exerting extraordinary patience in the process, to the preparation & discipline necessary to achieve high levels of success, Joseph & Tony take a deep dive into the valuable lessons Tony has learned through his life experience.

They then change direction and discuss how to keep going when you get knocked down, before addressing the 3 most common dream killers that most of us will experience during our lives, while providing advice on how to maintain perspective through the darkest of days.

Joseph & Tony then close out the episode with a conversation about what the future of bodybuilding and fitness expos in Australia looks like.

An episode so jam packed with practical & strategic advice, we had to break it up into 2 parts!

You’ll want to listen to this one more than once, and share it with everyone you know who is interested in the business of fitness.

Enjoy!

In this episode of Your 4, Joseph & Brandon discuss how to overcome fitness plateaus, how to best recruit & manage new staff members, who inspires them in the fitness industry, and their biggest personal struggles at the moment.

Why can’t you be an amazing parent and run a successful business at the same time?

Why can’t you run a successful business and be a world class athlete at the same time?

Why can’t you be a world class athlete and an amazing parent at the same time?

You can.

And Emma Bowman is living proof.

Emma’s story is one of pure perseverance. From refusing to accept that she couldn’t start a family, to refusing to settle for a safe, but soul sucking career, to refusing to believe that she couldn’t become the most accomplished bikini athlete in the state, giving up is simply not an option that Emma is willing to entertain.

Emma shares her life journey thus far, before Joseph & Emma dive into the power of visualisation, the importance of using a mixture of both dark and bright energy in pursuit of your most ambitious goals, and what to consider when pursuing your passion and trying to turn it into a business.

Joseph & Emma then change gears and take a deep dive into how to achieve success in a number of different areas of life at the same time, before closing the episode with a discussion around short term v long term fitness mindset.

This episode is going to break records! Be sure to share it with your friends, family and loved ones. Enjoy!

In this episode of Your 4, Joseph & Brandon discuss how to work through business challenges and make difficult business decisions, the importance of understanding love languages in intimate relationships, what they miss from their childhood, and how to discover & question your limiting beliefs.

You’ve identified a business opportunity.

You’ve built up the courage to go for it.

It’s harder than you thought it would be, but it’s generally heading in the right direction.

And then all of sudden, you come up against your first (of many) make or break challenges.

What do you do? Do you wave the white flag and throw in the towel?

Or do you refuse to give up, refuse to give in, and figure out what step to take next?

In this episode, Joseph Mencel and Todd Cowie chat about how to confront & conquer business challenges.

As a husband, a father of 2 young children, a competitive bodybuilder and owner of Gymfix, Todd has a lot on his plate. How he is able to manage it all, while navigating the ever-changing landscape and never-ending challenges that come along with running a business in the fitness industry is nothing short of inspirational.

From a 1 man, local gym maintenance start-up just 10 years ago, to a 20 person, fully integrated, national gym equipment service company today, Todd knows firsthand how to build a business in fitness. Todd shares his business journey thus far, before diving into some of his biggest business challenges along the way.

Joseph & Todd then change gears to discuss the business side of running a gym and share their predictions for the future of gyms, before closing out the episode with a conversation about the incoming economic season.

A jam packed episode that you’ll want to listen to more than once! Enjoy!

In this episode of Your 4, Joseph & Brandon discuss how to part ways with a coach, how to find your "Why", the importance of recharging your energy, bodybuilding for teenagers, and how to not take on other people's emotions or issues.

Your goals are set. You've got your plan all laid out. You're ready to go.

You start putting in work, make some progress, and then WHAM! You're hit with your first unexpected obstacle.

So what do you do?

In this episode, Joseph Mencel provides practical & strategic advice on how you can overcome obstacles and confront challenges that you will inevitably face on your journey towards achieving your goals.

Joseph then takes a deep dive into what he calls "Success Capacity", explaining what it is, and what you can do to increase it.

A short episode that you will want to save and listen to over and over again when you're working through rough patches.

In this episode of Your 4, Joseph & Brandon discuss how to determine if a market is viable, how to balance building culture with product or service offerings, why daily discipline is so important in the face of less than ideal outcomes, how to confront the fear of failure and embrace risks, and how to best manage unexpected financial setbacks.