Fitness x Business

In this episode, Joseph is joined by MJ Fitness Challenge Season 8 Champions, Cara Zaccheus & Frank Muscara, to discuss how to achieve your fitness goals.

Joseph, Cara & Frank begin the episode by talking how to find the motivation to commit to a fitness goal, before discussing how to deal with the different challenges that inevitably arise on any fitness journey.

They then take a deep dive into how to develop the habits & routines that support a fitness lifestyle, before addressing how to work through the limiting beliefs that stand between you and who you are trying to become.

An inspiring episode that will have you champing at the bit to get stuck into your next fitness goal!

Enjoy!

In this episode of Your 4, Joseph & Brandon talk about the different ways to define success, how to journal and why it's important, how to plan strategically for business success, and how to get started implementing the fitness lifestyle.

What does the recipe for business success in the fitness industry look like?

Is it about going wide and appealing to as many people as possible? Or is it about going narrow and tailoring a product or service to a specific niche?

Is it all about using digital advertising to help spread the word about your business? Or is it more about using word of mouth to help spread the word about your reputation?

Is it about having the perfect plan and executing it to a tee? Or is it about taking one step at a time and figuring the journey out along the way?

In this episode, Joseph Mencel and Luke Koek chat about how to build a fitness business.

With over 30 years of combined business experience in the fitness industry, Luke & Joseph begin the episode with a quick summary of Luke's business journey thus far, detailing his transition from a full time, fully booked, personal trainer to an online coach.

Joseph & Luke then take a deep dive into why time in the game is a vital element of business success, before unpacking the theory behind the "smallest viable market".

Their discussion then takes a turn down the path of marketing & advertising, before anchoring back into the difference between being busy & being productive, and then closing out by providing practical & strategic advice on how to deal with the chaos inextricably linked to building a business.

This is one of those episodes you'll want to listen to time and time again! Enjoy!

In this episode of Your 4, Joseph & Brandon discuss how to become a better salesperson, how to best work through professional & personal failure, what you should expect from your managers, and how to compartmentalize different areas of your life.

It's a pretty simple recipe... get very clear on your most important goals, ensure your daily habits & routines align with your goals, confront & conquer the fears that stand between you and achieving your goals, and then execute.

So why is it so damn difficult to do? And why do so many people settle for "good" when they have the potential to be truly "great"?

In this episode, Joseph Mencel chats with Tim McKinnon about how to go from good to great.

Tim details his life journey thus far, including his transition from academia to competitive bodybuilding, to personal training, and then to becoming one of Australia's most well respected elite physique based athlete coaches.

Joseph & Tim then take a deep dive into why seeking clarity about your higher level goals is so important, before discussing what techniques they personally use to confront the fears that often stand between who we are and who we are trying to become.

They then detour to discuss balancing pursuit of personal development with the pursuit of presence, before closing out by examining the problem with the popular spinning plates analogy.

You'll love listening to this episode! Enjoy!

What fears stand between you and who you are trying to become?

Fear of failure? Fear of other people's opinions? Fear of inadequacy? Fear of uncertainty?

In this episode, Joseph Mencel presents his personal antidote to the fears that often stop us in our tracks on the path to pursuing our goals.

Joseph explains how he meditates on his mortality, what questions he considers to be most important at the end of life's journey, and how we uses to answers to those questions to propel him forward in the face of fear.

A confronting, yet invaluable, episode that you will want to listen to time & time again.

Enjoy!

In this episode of Your 4, Joseph & Brandon discuss how to handle lazy friends & family members, the best way to work through periods of low motivation, how toxic positivity arises and why it should be avoided, and how to confront self doubt.

Once you’ve made peace with the worst case scenario, visualized the best case scenario, and mustered up the courage to take the leap, committing to the journey, however it may play out, is an absolutely essential element of success.

In this episode, Joseph Mencel sits down with Australia’s newest, and youngest ever, IFBB Bikini Pro, Calista McKenzie,’ to learn about her journey thus far.

Calista opens up about her childhood, talking openly & honestly about the difficult decisions she made during her teens, before detailing her competitive journey en route to making history and becoming Australia’s youngest ever IFBB Bikini Pro.

Joseph & Calista then take a deep dive into committing to the journey rather than destination, and the importance of making peace with the worst case scenario while also visualizing the best case scenario when making difficult decisions.

They then switch gears and talk all things competing, from what to look for, and what to look out for, when choosing a coach, the importance of time off in between shows, what to watch out for when reversing out of a prep, and the importance of posing.

A jam packed episode full of insightful perspectives that are sure to get your mind ticking.

Enjoy!

In this episode of Your 4, Joseph & Caleb discuss how to set high standards for your team in the workplace, the practical application of "the way you do one thing is the way you do everything", why fitness can always be a priority, and why you should strive to make the most of your life.

Imagine if just a few years of focused effort & hard work could set you up for the next decade?

Well that opportunity is upon each of us right now.

But make no mistake about it, it's not going to be easy. In fact, it's going to be so difficult that most people won't even try to make the most of it, but that's inherent in any Separation Season.

And this one has been 10 years in the making.

In this episode, Joseph Mencel explains why the opportunity to make massive progress right here, right now is so huge and how you can take advantage of it.

Joseph then details 4 steps that you can implement starting today to ensure you don't let this opportunity pass you by.

An eye-opening & inspiring episode that you’ll want to takes note on.

Enjoy!