Fitnesspreneur's Life

Here’s a quick tip to grow your business and be more of the Go To Authority in your niche:
Make a list of the problems your audience is struggling with and go create content for that with a call to action to a landing page where you can capture the lead.
Marketing hasn’t changed.  
We just have more tools.  
We have new ways of getting in front of our audience.  
Your job is to focus on the content the leads people to know, like and trust you enough to buy! Then go optimize how it gets out to the world and get seen.

On this week’s episode of the Fitnesspreneur’s Life Show,  Anthony Trucks, former NFL athlete, and creator of Trust Your Hustle. 

We both have backgrounds of feeling different and misunderstood in our hustle.  

TRUST IT. 
TRUST YOUR HUSTLE. 

Anthony stops by, and we talk about:

- Anthony’s story and how he got where he is today (you’d be surprised and shocked how he has made it)
- What it means to Trust Your Hustle
- and so much more.  

Travis Barnes spent 10 years locked up, has paid his dues and in the 5 years since he’s been out of jail, he has built a soon to be franchised fitness business, called Journey 333.

Currently an owner of FIVE studios Travis has a few insights into what it takes to scale your business fast, with heart and profit in place.

Most people can’t build one business let alone five in 5 years, so whether you want to go that big or not, these lessons below can be applied to the next level of your business because if Travis can overcome the 10 year jumpstart most people had on him, you can too.

Travis was meant to be in the fitness industry. By age 12 he began his first training job in Vegas. But as so often in life, especially in a city like Sin City, along the way Travis made some bad choices that lead him to a decade of incarceration.  Yes, a decade.  

That didn’t stop him, it focused him.

TUNE IN FOR MORE on his positive, uplifting story and how you can scale your message and business TODAY! 

I saw my dad for the last time July 4th.

He died on Nov. 7th, 2017.

I was reflecting all the top lessons my dad taught me growing up that I still live and utilize as life’s rules and principles that dictate the choices and decisions I make. I’ve used these principles to live what I hope will be remembered as a good life. I hope they can help serve you in your pursuit of a well lived life.

1. Always Work With An Immigrants Work Ethic.

2. Do Your Best Work No Matter What It Is.

3. Take care of your family.

4. Take care of and give to your guests.

5. Love the simple things.

6. To honor our heritage.

7. Sacrifice for what you believe in.

8. Sense of Humor.

9. Patience and Tolerance.

Check out the full episode to get the full lessons and my one regret. 
Love you, Dad.  

Fit pros and business owners.

This applies to you.

Would you ever build a fitness program for a newbie without, in some way or other without teaching and including:

The Squat.
The Push-Up.
The Crunch.

No.

You teach those fundamentals as the basics of exercise science. You teach those moves as the principle foundations that all future complex movements are based on.

www.clearvisionplanner.com 

It would be considered bad training if you didn’t impart these “best bang for your buck”exercise moves, right?

You invested a lot of time, money, pride, ego, discipline, belief, and teaching to be the best at what you do as a trainer or fitness coach.

Yet, the moment you decided to become a business owner, did you start investing time, money, experience, brainpower to learning the fundamentals and basic principles of business.

I know I didn’t when I opened my studio and that critical mistake cost me hundreds of thousands of dollars, near bankruptcy, and a few girlfriends along the way.

When I made that first leap to a business owner, I wasn’t prepared. I didn’t have the knowledge I have now.

I know you hear a lot of advice, there are tons of resources for you, especially from the many mentors you have to choose from.

I want to give you the no fluff, right to the point, fundamentals of building a successful fitness business, or what I like to call, The 7 Fundamentals For Fitness Business Mastery.

Get in there to see what fundamentals you need to excel your business.  Then check back here to see what we are talking about over at www.clearvisionplanner.com

What’s the most successful diet?

Is it Paleo? Ketogenic? Portion Fix? Mediterranean? Atkins? Grapefruit? Hot Dog?

LOL...just checking to see if you’re paying attention. One of my students told me there is a REAL diet out there based around the Hot Dog Diet. We all need to read this article to prevent more of that going on in the world.

In all seriousness, crap like grapefruit diets, miracle pills, and one size fits all solutions are assailing the consumer, your clients, all the time.

People are so desperate for something to help them, that they will almost believe anything anyone says that promises the quick fix to their problems… especially their trainer.

This is why, more than ever, you need to be a trusted resource people can turn to for help and guidance.

You better know your stuff.

Being up on, and having the know how to talk about sound nutrition practices and behavior change for your clients is a must today in the industry.

That said, what’s the most successful diet you should recommend?

I’ll give you a hint- the answer isn’t above, or is it?

I recently had Chris Mohr, a leading dietician in America, on The Fitnesspreneur’s Life Show Podcast and he shared that the data shows that the most successful diet is the one that people stick with, plain and simple.

Here are 5 quick takeaways from this article:

1. Become a trusted long-term solution person instead of a short-term fixer.

2. Run a business that's based upon trust and education.

3. Educate yourself on nutrition so you can have intelligent, meaningful conversations with your clients.

4. Establish a business and health practices based on good science.

5. Stay within your scope and know how to refer out, and build everything on good habits and behaviors that we can teach society.

Check out the FULL article here: http://vitobiz.com/KetoDietInsights. You won't want to miss it. It is a much needed debate we to keep on going.

-V

Are you struggling to stay committed to an intention that you set?

You are not alone. We've all done it. 

The pain is this- we know if we pursue this goal it’s got the opportunity to better our lives. 

We know it’s got the ability to help us move forward, and yet, we allow ourselves to get derailed. And then we blame ourselves.

Here are seven hacks to help you finish what you start.

1) Celebrate your commitment. 

Right here, by reading this, YOU are taking the first step. 

Don’t worry about that you didn’t do anything yet, just for a moment celebrate the fact that you’ve made a commitment.

2) Get clarity of the ambitions, principles, and philosophies that you will stand for.

When we can make our actions matter to something bigger than ourselves plus our external wants we add ‘sticking power’ to our ambitions, as in you will STICK to what you set out to do.

That kind of burning desire is a gateway to having the focus to finish what you start. 

3) Create White Space In Your Day

You’ve got so much busy work going on that you don’t have enough of life’s work going on. 

That’s why I want you to get clarity on those ambitions and those principles and those philosophies and what you want to stand for in life, because then you’re going to make space for it. 

4) Play the long game. 

Quick wins are important for confidence for sure and they help to keep the energy going, but you have to understand the principle of life that says whatever you’re pursuing, whatever that interest is that matters, whatever that commitment is, whatever that thing that you want to do out there is, even if it’s just your health or to make more money, you’ve got to play the long game. 

5) Get more fascinated.

A lot of people are just not fascinated with the right things that they need for the skill they’re trying to obtain. 

What are you going to get fascinated with so that you’re willingly going to go deep in the study, deep in the practice of, so that you can move forward?

6) Be more deliberate and be resilient. 

In order for you to achieve what you want to do, you need to put yourself into more deliberate practice and process. 

Get your mindset into practice, back to why I want you fascinated, why I want you playing the long game, why I want you knowing what your ambitions and aspirations are. 

7) Accept control and responsibility. 

When we don’t take responsibility, we feel that the control is not in our hands, yet, if we understand the fundamental principle and law of nature of life that we can take responsibility and if we do then we are in control of our efforts and our results. 

If we’re in control of our efforts and results, we take responsibility for what we get. 

I’m not saying it’s going to happen fast. 

I’m not going to say it’s going to happen perfectly. 

But, I’m saying, with these seven things, you can go out and finish what you start and if you finish more of what you start you could just end up being part of changing the world.

Peace. 

- V

Are you sick of running a business by the norm?

Do you want different as in WAY more, but are just stuck?

On my latest podcast, I sat down with Pat Rigsby, author, fitness biz coach, and creator of, “Build Your Ideal Business.”  He shared some killer strategies that I can’t wait to share with you!

Get out your pen today- we’re going to be journaling. Let’s dig in on how to start OWNING YOUR LIFE instead of letting LIFE OWN YOU.

STEP 1: BRAIN DUMP

Take some time to brain dump the following:

- What do I want my business to be like? 

- Who do I want to work with? 

- What kind of role do I want to play in the business? 

- What kind of role do I not want to play in the business? 

- What kind of income do I need to generate to meet both my needs today, but then security needs down line? 

- What do I want to be spending the bulk of my time doing?

- What kind of schedule do I want to work?

STEP 2: VISUALIZE WHAT SUCCESS LOOKS LIKE TO YOU

Answer this:

- I’ll be successful when _______________________.

- What am I willing to do to get there?

- What am I NOT willing to do to get there?

Now, lets think. Does what you do right now get you to those things? If not, it’s time to find a different approach to get to your desired destination. 

If not, change it fast.

STEP 3: LEAD WITH PRINCIPLES

Get intentional about your roles in life and live by that. Let others know that’s how you live too.

Be SO clear on what you want your life to look like that the things you don’t want to matter won’t.

STEP 4: EMBRACE TECHNOLOGY

You are not in the “I host workouts” business, the “kettlebell” business, or the “deadlift” business. You’re in the “Hey, I helped somebody become the best version of themselves” business.

Who do you want to be? 

I choose visionary every time.

STOP being in the business of hosting classes and START being in the business of VALUE.

STEP 5: GET FASCINATED WITH SALES AND MARKETING

Sales and marketing aren’t going anywhere.. kind of like the internet. You own a business- start doing it right.

At the end of the day, nothing happens until you make a sale. You can’t help anybody and if you are unwilling to get good at that stuff, then this isn’t a career, this isn’t a business, this is a hobby. 

STEP 6: MARKET WITH VALUE

See the world from your tribe’s eyes. Step into their shoes and start painting a picture. 

Deliver a great experience and make sure that every day more people try your experience.

Create your life and your business. 

Go out there and keep thinking about how you can imagine and reinvent and do the things that are going to push you and your dream and your vision forward. 

You can create anything you want so that we can go out there and illuminate the lives of the people that are looking for us to help serve them. 

If you like this and want to hear more, head over to my

And don’t forget to go give my man, Pat Rigsby some love over at PatRigsby.com.

See you next time.

- V

Are you sick of running a business by the norm?

Do you want different as in WAY more, but are just stuck?

On my latest podcast, I sat down with Pat Rigsby, author, fitness biz coach, and creator of, “Build Your Ideal Business.”  He shared some killer strategies that I can’t wait to share with you!

Get out your pen today- we’re going to be journaling. Let’s dig in on how to start OWNING YOUR LIFE instead of letting LIFE OWN YOU.

STEP 1: BRAIN DUMP

Take some time to brain dump the following:

- What do I want my business to be like? 

- Who do I want to work with? 

- What kind of role do I want to play in the business? 

- What kind of role do I not want to play in the business? 

- What kind of income do I need to generate to meet both my needs today, but then security needs down line? 

- What do I want to be spending the bulk of my time doing?

- What kind of schedule do I want to work?

STEP 2: VISUALIZE WHAT SUCCESS LOOKS LIKE TO YOU

Answer this:

- I’ll be successful when _______________________.

- What am I willing to do to get there?

- What am I NOT willing to do to get there?

Now, lets think. Does what you do right now get you to those things? If not, it’s time to find a different approach to get to your desired destination. 

If not, change it fast.

STEP 3: LEAD WITH PRINCIPLES

Get intentional about your roles in life and live by that. Let others know that’s how you live too.

Be SO clear on what you want your life to look like that the things you don’t want to matter won’t.

STEP 4: EMBRACE TECHNOLOGY

You are not in the “I host workouts” business, the “kettlebell” business, or the “deadlift” business. You’re in the “Hey, I helped somebody become the best version of themselves” business.

Who do you want to be? 

I choose visionary every time.

STOP being in the business of hosting classes and START being in the business of VALUE.

STEP 5: GET FASCINATED WITH SALES AND MARKETING

Sales and marketing aren’t going anywhere.. kind of like the internet. You own a business- start doing it right.

At the end of the day, nothing happens until you make a sale. You can’t help anybody and if you are unwilling to get good at that stuff, then this isn’t a career, this isn’t a business, this is a hobby. 

STEP 6: MARKET WITH VALUE

See the world from your tribe’s eyes. Step into their shoes and start painting a picture. 

Deliver a great experience and make sure that every day more people try your experience.

Create your life and your business. 

Go out there and keep thinking about how you can imagine and reinvent and do the things that are going to push you and your dream and your vision forward. 

You can create anything you want so that we can go out there and illuminate the lives of the people that are looking for us to help serve them. 

If you like this and want to hear more, head over to my

And don’t forget to go give my man, Pat Rigsby some love over at PatRigsby.com.

See you next time.

- V

Are you getting caught up and stuck in the objection that people say you are too expensive?

I hear you!

I came from the fitness industry myself and used to hear that all the time.  

People didn’t want to pay so they didn’t make the commitment and I lost out on the business. Or they paid small, so I struggled with making enough profit to keep the business growing. 

Here are three ways to get yourself out of the too expensive rut and to start making more money:

1) REFRAME YOUR MIND

First, you have to reframe your mind.  If you think you are expensive, you are.  You’re limited scarcity mindset about money will be as transparent as a pane of glass.  People will see right through your feelings.  They will think you are expensive because YOU think you are expensive.

2) STOP SELLING PROGRAMS, START SELLING RESULTS.

Go out there and recognize that you can't be trying to market or sell your programs and products by features.

"Ah, it comes with training sessions and a membership and classes and a PDF and guides and blah-blah and recipe books.” 

Blah blah blah- NOBODY CARES!

Those are commodities out there. What a person is shopping for is the transformation; the result, the value, the meaning, the solution to a problem. 

What pain can you take away?

Break out of the commodity market and step into the value delivery market. 

3) Change the Perspective of the Conversation.

Instead of worrying about other’s thinking you are too expensive, start having a new conversation and challenge them to think about things differently. Create a new comparison in their minds. 

“Let’s talk about doctors- that's expensive.”

“Let's talk about your meds- that's expensive.”

“Let's talk about the gym memberships you don't use- that's expensive.”

"Let's talk about those late night infomercials that you bought the Shake Weight, the Thigh-Master and the Gazelle from that simply didn’t work and how those ideas are now sitting in your house not doing anything for you- that’s expensive."

“Promises, false hope, gimmicks, and fads- that's expensive.”

Help them understand that you are giving them the process, the principles, the ability to play the long game, along with the community, mentorship, and accountability to finish strong every day. 

Do your research, understand these conversations, figure out how to make this happen in your marketing, newsletters, emails and videos so that you are always putting this conversation in front of your audience and challenging them to say, "We can all do better."

Get out there and get after it!

- V