From Product Idea to a Thriving Business

Have you ever experienced that product samples and communication materials are missing on crucial moments during the development of your new product? That you need to show a sample of your new product online or on a show and that you are empty handed? Or that when your product is ready to sell and people want to know more before they buy, but you have no leaflet or brochure to show them.

That’s is such a pity, and you miss a great opportunity to show off with your new product!

Do you want to know how to prevent this? Involve your communication expert earlier in the development process. In this episode, I am sharing what I have learned from involving the marcom expert very early in my new product development and what the right timing is.

Listen in to learn more about the 3 main benefits of having the marcom people join early in the development process.

Follow along and subscribe to my podcast so you will not miss any tips and tricks in new product creation.

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I don’t know about you, but I’m so familiar with the feeling of having a great product idea in my mind and having trouble to convince other people. This happened because I didn’t communicate clearly about my idea. I talked and talked but that got me nowhere. Until I learned that I needed to convince people of my ideas by showing them in a structured approach why my idea was so great.

I will tell you all about it!

I’ve created a 4-step approach to define my new product idea.

Are you ready? Let’s dive in.

From idea generation to mass production and market introduction a lot of activities need to be taken care of by you as business owner and your team. This can be overwhelming and hard to manage. That’s why it's so important to create structure and clarity. Specially for you I've created a practical and efficient process overview to transform your product idea into a product your customers are thrilled about. The secret is to divide your product development into phases. In this podcast I will explain in detail what these phases are and you'll learn how easy out is to implement this in your businesses and how it smoothens your new product development. 

Please check out these free resources for more detailed information.