Unleashing your Online Presence - The Purple Dogcast

Video on social media is hot right now! Stories, Reels, Going Live.....log into any social media platform, and you'll probably notice some kind of video content within the first 10 seconds. This is because video content typically performs best with most algorithms, based on the fact it captures a viewer’s attention for longer. 82% of people prefer to see a video over a standard brand post, so it’s critical for brands to start embracing video as a go-to medium for content creation. What's great is that don't need a great deal of expensive equipment to make a video for social media either... but that doesn't make videoing yourself for social media any easier, especially if you are an introvert! In this episode, we share 10 secrets to getting camera confident and start showing up on video for social media.

For many small business owners, social media tends to fall down on the priority list. So in this episode, we share 10 tips to make social media less overwhelming so that you save time and use it effectively.

Many businesses are trying to increase profits by using online marketing to increase sales, while also hoping to raise brand awareness. While online marketing has its advantages, there are also some disadvantages too. We take a look at both the advantages and disadvantages of online marketing.

We cover 5 steps to help you develop ways to develop Know, Like, and Trust on Facebook.

Whilst you can't completely secure your website you can take some simple steps to maximise security. In this episode, we explain six steps to help keep your website secure!

We share 5 tips to help you find leads on LinkedIn naturally.

When your website is new it can be hard to use backlinks to your site as an SEO strategy. Instead, we cover 8 alternative techniques you can use to help rank your website higher in the search engines.

If you want to build an audience of loyal followers on any social media platform, consistency must be a part of your posting strategy. In this episode, we'll give you 3 easy ways to help build your following on Facebook.