Future of Marketing In Esports

How can brands win with esports and gaming partnerships? Although it’s not as easy as other industries, there is still a lot of opportunity to do some great things and win over a demographic for life, If it’s approached the right way. Felix LaHay, Founder of United Esports joins Rebecca on this episode to discuss how brands can win when it comes to the world of gaming and esports, and what’s important for them to understand about this very specific demographic. They talk about why brands have to be up front when getting involved in this industry, why the long game need to always be considered, why now is the ultimate time to get into esports, plus so much more! To learn more and connect with Felix, visit UnitedEsports.com Or  LinkedIn: https://www.linkedin.com/in/felix-lahaye-a194ba2a/

Are you a company who wants to engage in some partnerships with other brands, but discovering that exactly measuring an ROI can be difficult? What does an impression do for you, or is it only engagement you should be aiming for? These are questions often asked by brands, and a need that Zoomph discovered. Zoomph helps brands measure partnerships, and there’s no industry that this is more important to than esports and gaming. President and Co-Founder, Amir Zonazi joins Rebecca in this episodes of The Future of Marketing in Esports to discuss what brands are looking for when it comes to measuring the success of partnerships, plus his journey from politics to esports.  They also talk about the journey of the esports career and why not a single path is the same.  If you’re interested in learning more about Zoomph, visit: Zoomph.com To connect with Amir, visit him on Twitter at: Twiiter.com/Zonozi

2020 saw a huge increase in the popularity of gaming and esports. And where’s there is popularity in a sport, popularity in gaming quickly follows.  In this episode of The Future of Marketing in Esports, Rebecca welcomes Adam Boothe, Director of Esports at PrizePicks. PrizePicks is a Daily Fantasy platform that helps to simplify sports betting. Their goal is that instead of having you spend time creating a Daily Fantasy lineup and matching up against others, users can choose 2-5 athletes and predict if their players’ states will go over the projected total. Adam talks about the role Daily Fantasy has within esports, and why he is so excited for the future of Prize Picks. To find out more, visit: Prize Picks - https://app.prizepicks.com/ Email Adam: Adam.Boothe {at} PrizePicks.com Or Find him on Twitter @LockeQwerty

Even though we have more data than we could have imagined even just a few years ago, are we truly optimizing how we're using it? Although every industry is exploring this question, one of the most prevalent industries where this is an issue is the sporting industry. Whether it's traditional sports or esports there are a lot of opportunities to utilize the data in better ways. Ryan McCumber, Founder and CEO of SportsTech.ai visits Rebecca in today's episode of The Future of Marketing in Esports to talk about how he is working to fill in the gaps with not just data collection, but truly understanding the data and how it can make companies smarter. He also discusses his incubator, Hype Sports Innovation, and talks about how they're working with big brands to help find innovative solutions to some of their biggest problems. Want to connect with Ryan? You can find him on LinkedIn: https://www.linkedin.com/in/ryan-mccumber-b381a7/ Or to learn more about the incubator, visit: https://www.hypesportsinnovation.com/

The rise of gaming centers has only just begun. However, the next time you step into a gaming center, there’s a really good chance that ggCircuit has helped in some way build and run that center. Jason Macintosh, Director of Customer Experience at ggCircuit joins Rebecca on today’s episode of The Future of Marketing in Esports to discuss esports and gaming, and the huge role ggCircuit plays in the gaming and esports community. They talk about the history of the company, how people can get involved in this industry, what the future looks ike, plus so much more.  To learn more about ggCircuit, visit: https://ggCircuit.com To order their new book about building a gaming center, visit: ThatEsportsBook.com

A growing concern for the world of esports and gaming is the health of the players, not just physical but also mental.  FitGMR has been a pioneer in the space of esports performance and they continue to make an impact in the world of gaming and esports. Today on The Future of Marketing in Esports, Rebecca talks to Landon Gorbenko to discuss his journey in the esports world and why helping athletes reach their peak performance is so important to him. He also talks more about FitGMER, and what they’re doing to not just help clients individually, but how they’re working to help gamers at a global scale. To learn more about FitGMR, visit https://fitgmr.gg/ For the app look up ‘FitGMR’ in the Apple and Google store. You can also find them on Twitter at:   https://twitter.com/fitgmr

With so many innovations and new technologies coming to life, can we really focus on just one next big thing? Well, Maha Abouelenein visits Rebcca Longawa in this episode of the Future of Marketing in esports to talk all things disruption and gaming, and to talk about what that one thing is that we should all be paying attention to. Maha has over 20 years of experience in storytelling and communication and has worked with names like Gary V. In this episode she discusses her first experience with esports, and what was gotten her so excited about this booming industry. She also talks about what has her most excited, and what brands need to be focused on right now. If you’re interested in connecting with Maha, then you can find her on twitter: https://twitter.com/mahagaber or email her at mama {at} digitalsavvy.com.

If you didn’t already know, the future for esports is extremely bright, and it’s only going to get brighter. Schools are seeing the opportunity to not just get kids excited about education in a different way, but they also see an entirely new opportunity to help get kids prepared for careers in a new way. Lenovo is helping get schools set up and making strides from elementary to colleges, and today Jeff Palumbo, Lenovo’s Global Esports Solution Manager is talking to Rebecca on The Future of Marketing in Esports to discuss how schools can get their programs they started. They also talk marketing, and what brands can do today to get in, and why staying on the sidelines is only costing them more money! If you’re interested in connecting with Jeff, you can email him at: jpalumbo {at} lenovo.com

Jake Trobough has a unique entry into the world of gaming and esports. He loved playing, and taking a chance on a trip to New York helped him to launch into professional player status. Since then he worked in finance and then found is way back to esports by working with the Rokker and Version1 as their Director or Esports Strategy. He and Rebecca talk about what’s next for esports, why it’s so important for players to build their own personal brand, what long-term success looks like for players, and how to build partnerships with brands that last. Interested in learning more about Jake, connect with him on Twitter at: https://twitter.com/REPPINjt

When it comes to brands getting involved with the world of esports, the possibilities are endless, and if there’s one person who loves finding the opportunities for these brands, it’s Dillon Pomeroy. Dillon is Partnerships Manager at Version1 and Minnesota RØKKR, and he is all about finding ways for brands to get their name and products in front of gaming enthusiasts. In this episode of the The Future of Marketing in Esports, Dillon visits Rebecca to talk about what he sees that’s working in the world of gaming, and how brands can take advantage of these amazing opportunities without looking like they’re just trying to take advantage of the situation. Want to connect with Dillon, visit him at: https://twitter.com/dillonpomeroy