GPS with Kieva - Navigating from Passion to Profit

Why we are discussing this today?

With the COVID outbreak, the dynamics of work as we have always known it, just shifted & we must be on our toes to innovate.

What Is A Knowledge Product?

Anything that teaches people how to do something.
You can make money from packaging your knowledge & selling it to people who need your help.
This episode shows you exactly how.

Examples of Digital Knowledge Products:

• Ebooks
• Screen Recording on how to use a software/app,
• Video Tutorial on skills like hair, meals etc.

Do People Actually Pay For Digital Knowledge Products?

In spite of free information out there, the answer is YES.
Especially if you have a trusted brand, it becomes easier to sell your knowledge to your existing audience.
That’s why it’s great to select a niche/area where you have personal results.

PPS: I run an Online Marketing Agency, where I work with lots of Course Creators who are making money selling their knowledge.

STEP-BY-STEP ON HOW TO GET STARTED

1. Decide on a product
2. Validate it: It has to be something people want.
3. Pre-sell - Before you invest time in creating something no one may be willing to be pay for, put out a free mini-version & get leads (potential paying customers) whilst you're at it.
4. Decide on the format for your actual product.
5. Get your pricing right
6. Create a sales page

• State the problem you’re solving (in the customer’s own words)
• Highlight the specific results they will get when they use your product
• Share testimonials (again, this could be reviews from the free mini-version or people you’ve taught in the past/ your own personal testimonial)
• Add some form of urgency or hook such as an early discount/ bonus such as group support

7. Time to promote!!!

• Start with your immediate/existing audience - some of which you gathered from the free version
• Then partner & leverage other people’s audience
• Paid Marketing : FB/IG Ads, Google Ads

8. Get feedback & improve on your product.

9. Rinse & Repeat

EXTRA TIPS

1. Give value.

If your aim is to just sell, people can smell it.

2. Build your Authority - content marketing - if this is all you do this COVID period, it’s an investment into the future.

3. Get Reviews from those you’ve helped & LOUD IT!

4. Stop appealing to the masses
“The riches are in the niches”
There’s a misconception that if you want to be successful in information business, you’ve to create a product that caters to the masses.
Truth be told, the big money is in the small niche markets.
Instead of trying to sell to the masses, grab the attention of customers on a small profitable niche.

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If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result.

Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.

Cheers to building your own successful business!

#TheGirlPreneurShow #TheGPS

We can shape the world we want by the words that we speak.   We can create the life & business that we desire by the affirmations that we declare.   I will be sharing Affirmations with you on Sunday 6pm WAT so you can start the new week with a bang!   You can plug this is in, at any point during your week, and say the words out loud for yourself.   This week, we speak Boldness & Execution over our life & business.   Words are powerful. Speak them wisely!    Feel free to share leave a review on how these affirmations have blessed you.   Have a great week!  Click here to view the transcript for this episode  #AffirmationsWithKieva  #TheGirlPreneurShow  #TheGPS

We can shape the world we want by the words that we speak.

We can create the life & business that we desire by the affirmations that we declare.

I will be sharing Affirmations with you on Sunday 6pm WAT so you can start the new week with a bang!

You can plug this is in, at any point during your week, and say the words out loud for yourself.  This week, we speak Boldness & Execution over our life & business.

Words are powerful. Speak them wisely!  Feel free to share leave a review on how these affirmations have blessed you. Have a great week!

#AffirmationsWithKieva 

#TheGirlPreneurShow 

#TheGPS

It's not enough to keep selling to just family & friends. To really grow your business, you must become visible on a much larger scale. And what better way than to maximise social media platforms like Facebook & Instagram?

On today's episode, we have Ken Ndubisi who is a Digital Marketer and Head of Operations at TCY Media, a media company focused on helping businesses increase their revenue using paid adverts on Facebook & Instagram.

Here's what you can expect to learn:

1. Become aware the importance of running FB & IG Ads.

• Is running Ads for everyone?
• Why do I need to run Ads on IFB & IG?
• Real-life testimonials to prove that this works.

2. Learn tips & tricks on how to run FB & IG ads that convert.

• Should I run Ads myself or outsource?
• How do I decide on my Ad budget/spend?
• What is the buyer’s journey (sales funnel) & how does it concern Ads?
• How do I run highly targeted ads?

3. Troubleshooting FB & IG Ads

• I’m having card issues with my account
• My ad account got blocked
• The people clicking on my ad are not buying

4. Learn how to get the best results out of FB & IG ads.

• Now that I have run the Ads, what next?
• What do I do if I’m not seeing results?
  

If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result.

Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.  

Cheers to building your own successful business!  

#TheGirlPreneurShow #TheGPS

Having the right sales strategy can make or break your business. 

On today's episode, we have renowned Sales Automation Expert, Just Omomo Ibe, share insightful tips on how to build a sales strategy that works. 

You can expect to learn: 

1. Importance of A Sales Strategy 

• What is a sales strategy? 
• Why do I need one? 
• Does it really work? 

2. How To Map Out A Sales Strategy

• What information/figures do I need?
• What time period should I form the strategy for? 
• Summarized step-by-step on how to form a sales strategy.

3. How to Get The Best Out of The Sales Strategy 

• After I have mapped out my sales strategy, what next? 
• What do I do if I'm not seeing results?
  

If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result.

Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.    

Cheers to building your own successful business! 

#TheGirlPreneurShow #TheGPS

We can shape the world we want by the words that we speak.

We can create the life & business that we desire by the affirmations that we declare.

I will be sharing Affirmations with you on Sunday 6pm WAT so you can start the new week with a bang!

You can plug this is in, at any point during your week, and say the words out loud for yourself.

This week, we speak Clarity & Direction over our life & business.

Words are powerful. Speak them wisely!

Feel free to share leave a review on how these affirmations have blessed you.
Have a great week!

#AffirmationsWithKieva
#TheGirlPreneurShow
#TheGPS

This is a perfect discussion to start the New Year & I’m excited to share with you my secret formula that has gotten me results over the years. 

Here’s what you can expect to learn from this episode: 

• Understand the power & importance of vision boarding. 
• See how God expects you to have a Vision Board. 
• Learn from some of my testimonials Identify the materials you need to create your own vision board. 
• Discover my “not-so-secret” formula. 
• What to do after you have created your vision board. 
• What to do if you do not see tangible results. 

To download my special Vision Board Template, CLICK HERE

If this episode resonates with you, it would make my day if you could share some of the tips you have learnt & what actions you will be taking as a result.

Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and I will be sure to show you some major online love.    

Cheers to building your own successful business!     

#TheGirlPreneurShow #TheGPS

We can shape the world we want by the words that we speak. We can create the life & business that we desire by the affirmations that we declare. This season, I will be sharing Affirmations on Mondays so you can start the week with a bang! You can plug this is in, at any point during your week, and say the words out loud for yourself. Words are powerful. Speak them wisely! #AffirmationsWithKieva #TheGirlPreneurShow #TheGPS

Everyone out there has an opinion or school of thought about entrepreneurship. If you feel like you’re being pulled in different directions by this information overload, then this episode is for you. 

I’ll be debunking some of the common myths out there about running a business & discuss how to deal with the pressure that comes from running a business. 

Some of these myths:
 

• It’s glamorous being an entrepreneur 
• Entrepreneurship is the new fad

• Entrepreneurship is a fast road to wealth

• Wait for the right time

• You need an elaborate business plan to succeed 
• Failure is Bad

• Successful Product = Successful Business
 

Well, what other things have you heard about entrepreneurship that is holding you back from making progress? 

How have you been dealing with these mindsets/challenges? 

If this episode resonates with you, it would make my day if you could take a screenshot of you listening on your device. Post it on your Instagram feed or stories, and tag me @kievaofficial or @thegirlpreneurshow, and let me know how this episode helped you.
 

Cheers to building your own successful business! 

#TheGirlPreneurShow #TheGPS


With the advent of social selling it has become much easier and cheaper to grow a thriving business, especially with Instagram. 

However, due to the overwhelming amount of information out there, it can be hard to keep up or even know where to begin. 

This episode demystifies the mystery of growing your Instagram page and converting your followers to paying customers. 

Here are some important things you can expect to learn: - 

• How to set the right goals for your business. 
• How to monitor & measure your growth on Instagram. 
• Growing your follower count. 
• Converting your followers to customers. 

If you ever thought growing your page or selling on Instagram was difficult, then get out your pen & paper because it just got simple.