Greater Than 11%

We recorded this episode before the tragic news of the murder of George Floyd broke. We, like many others across the globe, are both shocked and angered by systemic and brutal racism that continues to cost lives, is completely and utterly criminal and causes engulfing waves of pain for individuals and communities. Greater than 11% has diversity at its core, is anti-racist and is both an ally and supporter for equality for all. 

There is a proliferation of information on how to get involved, support, get educated on tackling racism and with the best will in the world and sincere desire to get contribute to change, it can feel a tad overwhelming. We have found the Obama Foundation’s Meet Anguish With Action website really valuable in terms of educating and reflecting on the current moment and how to get involved - even in small ways. 

We also want to give a shout out to a charity promoted by a former >11% guest and absolute legend who we adore, Collette Phillips. Charity So White is on mission to root out symptomatic widespread institutional racism in the UK’s third sector through education. If you have the means and are seeking to support anti-racism by way of financial donation, you can contribute to the vital work they do via this link.

 

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For this panel episode Crystal and Renee are joined by two Content Queens this week, Jenny Hollander, Director of Content Strategy for Marie Claire US and Lucy Ferguson, Editor for Think with Google in the UK. 

They discuss changing content consumption appetites throughout Covid but by far the most interesting and bizarre topic discussed in Jenny's father's preoccupation with stuffed animals. The panel also shares their favourite pieces of Covid related content and the impact of Covid on their work. 

View:

Ruby etc. also on instagram.

Watch:

The Morning Show (on Apple TV)
 

Read:

Marie Claire: Death Surrounds Her

Marie Claire: What will Covid-19 do to Pregnant Women’s Mental Health & COVID-19 Is Keeping Women From Having Kids

Marie Claire: Surrogacy Is Complicated—Then Add a Global Pandemic

Marie Claire: Fear is a Virus -  COVID-19 has triggered prejudice and abuse towards Asian Americans across the country. How do we stop the infection?

Listen:

You’re Wrong About

Desert Island Discs

Watch:

Little Fires Everywhere (on Prime UK)

Read:

Party in a Google Doc

Listen:

FIP Radio

View:

Search trends via Think Google

Read:

Guardian - Grace Dent: If God wanted me to be a size eight, would he have made Birds Eye Potato Waffles so waffly versatile?

Watch:

Studio Ghibil - Spirited Away

Normal People (on BBC)

Listen: 

Esther Perel - Where Should We Begin

For Episode 76, Producer Ursie Downes interviews Alison Stewart. Alison is a Children’s Media Consultant and has worked as an Executive Producer and Writer. Alison has worked for the BBC for over 13 years and her most recent role was Head of Production for BBC's CBeebies channel for pre-school children. Alison has had an incredible career and it was a pleasure to learn more about what she does and the project's she's worked on.

🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!

💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372 

Be sure to follow us:

📸 Instagram: https://www.instagram.com/greaterthaneleven/

🐦 Twitter: https://twitter.com/Gre4terThan11
🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven

Film and ice-cream pairing, Too Hot To Handle and some world class empathetic entrepreneurialism which no management course could have taught. This episode is jam-packed with goodies. In responses to our recent instagram poll, 85% of contributors said their relationship with food and cooking had changed over the last few weeks, we wanted to explore this topic and recorded Food in a Time of Covid.

We are joined by two absolute delights:

💃 🥑 Kate Frobisher Founder of Urban Pantry and (the best brunch place in London according to Crystal) and Code Hospitality 30 Under 30

👱‍♀️🍦Gini Sharvill, Global Marketing Manager at Haagen Dazs, Marketing Academy Scholar and WACL Future Leaders Award winner.

The panel discuss how lockdown has influenced (or hasn't) their; creativity in the kitchen, relationship with food on a personal level and impacted the industries they work in. Kate describes the impact of Covid19 as a small business owner and Gini shares managing the changes to communications and campaigns for a global brand Häagen-Dazs.

As ever, we have a good old laugh and candid conversations from the highs of DIY Michelin star restaurants to daily shame cycles surrounding food. 

You can connect with Kate Frobisher via instagram @urbanpantrylondon and Gini Sharvill via LinkedIn.


🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!

💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372 

Be sure to follow us:

📸 Instagram: https://www.instagram.com/greaterthaneleven/

🐦 Twitter: https://twitter.com/Gre4terThan11
🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven/ 

For episode 74 we are are joined by Los Angeles based Publicist and Communications Specialist, Anita Yardemian.

She discusses the range and diversity of her job; strategy, brand management, PR, media and VIP relations, event producing and journalism. Anita shares how she has crafted and adapted the journalist element of her work to ensure she has more autonomy, creativity and more direct involvement in her community. 

Working with big luxury brands, such as Westime & Ferrari. Big names such as Arnold Schwarzenegger and Kylie Jenner. Anita talks about how she manages the pressure and also on occasion, a big ego  - with empathy and embracing conflict as a way of creative collaboration.

She also discusses the importance of networks, personal brand and how she is managing the current crisis.

If you would like to connect with Anita or discover more of how incredibly brilliant she is you can do so at: www.under-luxe.com (we loved the 'Behind the Scenes' section and all decided we needed to head LA as soon as possible).


🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!

💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372 

Be sure to follow us:

📸 Instagram: https://www.instagram.com/greaterthaneleven/

🐦 Twitter: https://twitter.com/Gre4terThan11
🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven/ 

Intentional, optimistic and sharp are three words to describe this week’s guest - Brand Strategist and Founder of Brand By Me, Collette Philip. 

She discusses knowing early on that she wanted to work for the greater good and be a leader. As as a child she focused her aspirations on becoming the UK's prime minister (something that she says is still on the table). Studying Business and German at University, she discovered she really enjoyed modules focusing on 'marketing' which resulted in her landing an Account Manager role at Grey’s London, as soon as she completed her degree.

Spending a number of years in AdLand she realised she was finding herself continually in a cycle of sticky floors or bumping up against glass ceilings when focusing on her progression. She pivoted her career to working directly with charities and after 18 years of building and shaping other brands she decided to found her own - setting up Brand By Me in 2016. 💡

She discusses the things, as an owner of a small business she is facing as a result of quarantine. Has some fabulous thoughts and tips for managing your brand - whether that be organisational or your personal brand during the Covid19 crisis and reflects on the importance of dealing with past baggage to ensure you can move forward.

We ❤️Collette.

You can get in contact with Collette via Brand By Me’s website: brandbyme.co.uk

And you can subscribe to her weekly YouTube channel and learn all things brand strategy: youtube.com/channel/UC-urtLO43V_XoEB-zsfRi0w/featured


🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!

💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372 

Be sure to follow us:

📸 Instagram: https://www.instagram.com/greaterthaneleven/

🐦 Twitter: https://twitter.com/Gre4terThan11
🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven/ 

This week's guest's illustrative work will have you weeping with joy at the beauty and tenderness she is able to evoke with her paints and pens. 🎨

For episode 72 we are joined by the wildly talented Illustrator and Graphic Designer, Sneha Shanker.

She discusses her pathway to following her creativity - not a straight journey which included a detour via way of an engineering degree. She also shares her morning rituals to help 'clear her mind' for the day ahead and the importance of giving oneself permission to do things badly.

📣 We also have an exclusive! 📣

Sneha has created two drawings that you can download via greaterthan11.com - if you go to the site, pop in your email address they are yours. We encourage you to share your completed coloured-in work with us via instagram @sneha.shanker & @greaterthaneleven or email them back to us at [email protected]. 

We will be catching up with Sneha via Instagram live on the 24th April, to share and discuss your wonderful creations.

You can learn more and connect with Sneha via her website: snehashanker.com or via instagram: @sneha.shanker.

🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!

💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372 

Be sure to follow us:

📸 Instagram: https://www.instagram.com/greaterthaneleven/

🐦 Twitter: https://twitter.com/Gre4terThan11
🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven/ 

Recorded just a week before lockdown and the last episode from our Edinburgh trip, this week's guest is the super talented Creative Director, Hilary Joiner.

Hilary shares her career journey; studying fine art, rising to the level of creative director within the advertising industry, starting her own company - Little Ego and coming full circle to her current role as Creative Director at Stripe Communications.

She discusses machismo culture and her belief that the antidotes reside in humility and empathy. She also talks about the importance of feeding your mind palace with inspiring, nourishing visual experiences.

We are so looking forward to getting back to Scotland later in 2020.

It is was with the help from Hilary that Greater than 11% were actually able to get to Edinburgh! We have heaps of love and gratitude for the support Hilary provided - she is a star 💫 

You can connect with Hilary via LinkedIn bit.ly/Hilary_Joiner

🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!

💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372 

Be sure to follow us:

📸 Instagram: https://www.instagram.com/greaterthaneleven/

🐦 Twitter: https://twitter.com/Gre4terThan11
🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven/ 

From a cupboard in Leigh-on-Sea to a pillowed corner in Nottingham and down to crystallised Cathedral City consuming in Chiswick, we kick off April with our 1st-panel podcast recorded virtually. Our special guest this month is our very own Series Producer, Ursie Downes.

We discuss the unexpected highs and lows of lockdown life. We talk all things; routine, mental health and the impact of COVID-19 on our different workplaces. We cover Love Is Blind, the joys of jigsaws and share our top read, watch and listen recommendations for any extra time afforded by staying at home. 

Dear listeners, we are here for you. Please don't hesitate to reach out to us if you're having a tough time, fancy a virtual cup of tea or need some advice. 

You can find and connect with us on Insta:
@greaterthanelven
@reneevaughansutherland
@crystal_maze
@ursiegrace

Stay tuned all the way to the outro if you'd like to the kitchen cacophony kindly provided by Crystal's husband, Chris #recordingfromhome.

Stay safe.

🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!

💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372 

Be sure to follow us:

📸 Instagram: https://www.instagram.com/greaterthaneleven/

🐦 Twitter: https://twitter.com/Gre4terThan11
🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven/ 

✨ For the Third Episode of our Scottish Tour, Greater Than 11%'s Producer, Ursie Downes,  catches up with the vibrant and inspiring Hannah Taylor, Editor of The Delicate Rebellion Magazine. Hannah is also Head of The Collective, an online community that provides support and mentoring to creatives who want to boost their earnings or increase their business acumen. 

✏️ Hannah talks about her incredible career path, from leaving school at 15 to falling in love with publishing and diving into a masters degree a few years later.

😨 She talks about how she balances her busy life as Editor and Community Coordinator, as well as what it's like to be an introvert who's job involves constant communication with strangers!

📱 We also talked fear of phones, curating playlists and code-switching out of Mummy-mode for work!

💌 You can get in contact with Hannah, get your hands on The Delicate Rebellion and learn more about The Collective at https://www.thedelicaterebellion.com 

😍 We absolutely loved catching up with Hannah and know you'll love listening to her talk about her career for this episode!

🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!

💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372 

Be sure to follow us:

📸 Instagram: https://www.instagram.com/greaterthaneleven/

🐦 Twitter: https://twitter.com/Gre4terThan11
🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven/ 

The second instalment of our Scottish tour is hosted by Greater than 11%'s wonderful producer, Ursie Downes. For this episode, she catches up with the talented Susie Lowe, spectacularly brilliant Commercial Photographer with a whole host of impressive clients. 

Susie's discussion on the strength and tenacity of freelancers feels particularly poignant in the wake of this week's news on the coronavirus.

Susie shares her long love affair with photography - getting hold of her first camera at age 9! Having studied at Falmouth College of Art, she moved first to London and then back home to Edinburgh to grow her client base and establish her career.

She talks about starting out and working in the industry as a woman (& having to deal with the nudie pics on the wall), she breaks down how she works through a brief and shares her joy collaborating with Emily Murray on The Pink House blog. 

You can get in contact with Susie or see her varied (and sumptuous) work via her site: susielowestudio.com

We loved catching with Susie she was super patient with our makeshift 'on the road studio' & even reduced her gesticulation to help with audio quality!  Enjoy!

🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit!

💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372 

Be sure to follow us:

📸 Instagram: https://www.instagram.com/greaterthaneleven/

🐦 Twitter: https://twitter.com/Gre4terThan11
🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven/