Hit Publish

Big changes are afoot – tune in to find out more … There are important changes and updates that you need to know about … Tune in to find out Why today s show is an intermission What to do next to make sure you don t miss Act Two The Show Notes Click here now to... Listen to episode

With an array of content mediums to choose from, which ones will work best for you and your business? I ll be sharing my personal experience and helping you evaluate the main content choices that are available to help you market your business and sell what you do. What s at risk if you don t play to... Listen to episode

Today we re talking about the power of contrast in your copywriting. Painting a bleak picture of what your customer s life looks like without your product, and the rainbow and unicorn universe they can live in with your product. Of course I m kidding. However, there are some specific areas where the power of contrast can sell... Listen to episode

In this episode I m going to give you a crash course with tips on the kind of content you can create when launching a new product or service, to build buzz and anticipation around said service. What s the danger if you launch a product without launch content? Why can t you just throw your product out... Listen to episode

Today we re talking about how to use copywriting and content techniques to make your readers and customers feel close to you, your brand and business. How can you make them feel like part of a special insider club without excluding new people? Crack this and you ll build a loyal fan base who stay tuned to... Listen to episode

Today s episode asks the question: When it comes to marketing, what s in a name? Does it really matter what you call your products and services? Well … yes it does. And Hit Publish is here to help. Welcome back to another show! In this episode I walk you through a creative, but practical process for... Listen to episode

On this week s episode we re going to look at how to craft a high-converting sign-up page for your email newsletter. You re going to hear tips from conversion experts as well as a Hit Publish Proof segment from someone whose sign-up page converts 15-20 new sign-ups every day. For most small to medium online businesses, adding... Listen to episode

Today we are harnessing the power of publications that pull in millions of readers every single day and asking — how do they do it? How do media organisations like newspapers present information in a way that gets people s attention time after time? The answer lies in the powerful story angles and themes that pique... Listen to episode

We re studying a framework for creating content that helps your customer convert from a prospect into a sale (particularly on your website). And a NEW show segment … Today we re talking content and numbers. Specifically we re going to break down the 10/20/10 rule for creating web content that converts. It s a simple set of numbers... Listen to episode

Success stories, aren t just testimonials from happy clients. They re a strategic tool for persuading prospects and standing out from your competitors. And even if you don t (yet) have thousands of happy customers you should still be developing your Success Story System today. Testimonials work. But even better than testimonials, are the Success Stories that come... Listen to episode