How Did You Do It?

Women make up 40% of participants in sport, yet receive only 4% of sports media coverage.

Chloe Dalton is a triple elite athlete, an Olympic gold medalist, the founder of @thefemaleathleteproject & is using her platform to challenge this inequality that women athletes face.

We had the privilege of hearing about Chloe’s story, her journey to winning gold with the Rugby 7s at Rio in 2016, and all about the powerful platform she has built in The Female Athlete Project. 

🧡🎧

For more Chloe Dalton & TFAP:
@chloeedalton
@thefemaleathleteproject
https://www.thefemaleathleteproject.com/

For more HDYDI:
@howdidyoudoit_podcast

Conversations surrounding money can be daunting. That's why Maddy Guest and Sophie Dicker decided to open up the conversation, building a community to join them on their own investing journeys. Through their podcast, You're In Good Company, they're reshaping the often intimidating + taboo conversation that surrounds money, providing information and insight to motivate young people to feel confident, comfortable and empowered to make informed financial decisions.

In this episode, we get insight into Maddy and Sophie's own investing journeys, how YIGC came to be, and hear about why Maddy and Sophie are so keen to encourage others to take control of their financial futures.

This was such a fun one! A huge thank you to Maddy and Sophie for joining us - it was an absolute pleasure chatting!!

For more YIGC:
@yigcpodcast
Apple Podcast/Spotify: You're In Good Company

For more HDYDI:
@howdidyoudoit_podcast

After struggling to publish a book as a teenager, Ash Davies founded Tablo at age 19. Expanding from publishing digital books to paperback books in 2018, Tablo is one of the fastest growing book printing and publishing platforms in the industry. Ash describes it as Canva for books - a platform that allows anyone from debut novelist’s to NY Times Bestsellers to create, print, publish and distribute their books to every bookshop in the world.    9 years later, Ash Davies hasn’t just built an incredible business in Tablo, but has expanded into hospitality with Hugo’s, a New York style sandwich bar in the heart of Melbourne. He’s also the guy behind the viral business selling car air fresheners featuring Kim Kardashian crying.    To say the least, there was a lot to unpack in this one!   Enjoy!

Through her health tech platform, Kin Fertility, Nicole Liu is on a mission to both raise the standards of, and normalise the conversation surrounding reproductive health. Prompted by Nicole’s own experiences with a misdiagnosis, Kin Fertility aims to de-stigmatise health for people with ovaries, by providing women with modern solutions (like prescription contraception delivered to doors!), and access to the resources, information and services necessary to ensure that women are empowered to feel in control of their reproductive health. In this episode we learn all about how Kin Fertility came to be, how Nicole has overcome the challenges of moving the needle in the health tech space, and were able to hear some of Nicole’s own career reflections. Thank you for joining us Nicole. We couldn’t have asked for a better way to end off our year of podcasting! For more Kin Fertility kinfertility.com.au @kin.fertility For more HDYDI @howdidyoudoit_podcast

Having experienced difficulty accessing dermatologists while growing up in a rural town, Niamh came to recognise a gap in the Australian skin care market. A lawyer at the time, Niamh initially hoped someone else would pick up on the idea, but soon recognised it was a great opportunity to try something new. 18 months on, and 12 months from launch, Software provides personalised prescription skincare online, designed by dermatologists, to 14,000 customers.   

Thanks so much to Niamh for joining us. It was such a pleasure to learn about the story behind Software, Niamh's transition from lawyer to founder, and the ins and outs of leading a company.   

We hope you take as much from this one as we did!  

For more Software:
www.skin.software
Insta: @skin.software  

To get in touch with Niamh:
LinkedIn: https://www.linkedin.com/in/niamh-mooney-b5b34364/  

For more HDYDI:
insta: @howdidyoudoit_podcast

Startmate is an accelerator program that encourages ambitious founders to start building their ideas through investment and mentoring opportunities. It was great chatting to Startmate's CEO, Michael Batko, about all the things that have gone into leading the fast growing accelerator. We got into how he shifted the business to create sufficient revenue through fellowships, the most important qualities he identifies in great founders, and got a bit of insight into how he optimises his time and skill to be a good CEO.    For more Startmate: www.startmate.com @startmate_aunz   For more HDYDI: @howdidyoudoit_podcast www.linkedin.com/company/how-did-you-do-it

Unlike our year 8 PE teachers, Normal is making sex ed cool, digestible AND informative !! 🤪 It was so great chatting to Normal’s founder, Lucy Wark, about the twists & turns of her career, her move into the sex tech space, and her focus on tackling the big issues - including education, shame, consent + sex positivity, as well as hearing about some of the funny trade offs that have come with leading a sexual wellness company. We don’t pick favs, but this one is up there 😉 Listen everywhere you get your poddy’s!!

For more Normal:
www.itsnormal.com
insta: @normalco
tik tok: @itsnormal.com + @the.quickie

For more HDYDI:
insta: @howdidyoudoit_podcast

After finding a passion in disability support work, and recognising it was the right time to start his own venture, David and his co-founder, Ryan, launched Buttons Support Services. With a mission to encourage social engagement, community participation and personal development for their participants, Buttons carefully matches support workers with participants in order to foster the best possible outcome. Notably, Buttons Support Services places huge emphasis on attracting young people to support work, and do so by ensuring it’s a well rewarded and viable career option, with their support staff being paid over $50k above standard industry rates.  It was great chatting to David about why and how this journey began, as well as where he sees it headed.  For more on Buttons Support Services: www.buttonsservices.com @buttons_supportservices For more on HDYDI: @howdidyoudoit_podcast

Bae Juice began when Tim's low-key trip to meet the parents of his former partner turned into a two week bender... there he was introduced to Korean Pear Juice, and the rest is history. After some market research, Tim ordered 50,000 units of pear juice, without a brand presence or marketing strategy. He clearly backed the product early on, and had the ambition to match it, with Bae Juice making a 1.5 million dollar deal with Woolies in 2020, and now having a presence in over 2,000 Australian stores. 

Stay in the loop with Bae Juice here:
https://baejuiceaus.com.au/
@baejuiceaus

Stay in the loop with the poddy here:
@howdidyoudoit_podcast

Equity Mates started with two friends interested in investing, recording a podcast in the front yard of their share house. Now, three years into the journey, the guys have left their day jobs, taken the podcast full time, and transformed what started as a two man show into Equity Mates Media, a network hosting seven finance podcasts. They've recently published a book 'Get Started Investing' which draws on global advice from over 150 expert investors, aiming to make investing more accessible than ever.   

In this episode, hear about how Alec and Bryce transformed their side hustle into a full time gig, raised six figures, and turned their stand alone podcast into a media company.  

equitymates.com
@equitymates