Humans Come First - The Marketing Podcast

Vision is often one of those lofty ideals that thought leaders throw out from their ivory towers and expect others to deliver on.

But in reality, it’s actually something incredibly important to the successful growth of a business.

Getting everyone on the same bus and all agreeing on the route - takes skill, energy and well, belief.

But what is vision and why is it important?

Hosted on Acast. See acast.com/privacy for more information.

In November, we and I sat down in a podcast studio in London. As we struggled to operate the tech, Rich proposed recording an episode on the topic of AI - having started to integrate Jasper.ai into his workflows.

Joe was sceptical but happy to go along with the flow. 3 months later - Chat GPT was unleashed on the world.

And as much as Joe hates to admit it, Rich was right. Again. 

In the past 75 days, AI has been front and centre of marketers’ imaginations, and with it a slew of use cases and talking points.

Some good. Some bad.

But knowing what we know today - how is AI impacting our jobs today, the way we work and where can we meaningfully see it impacting our futures and perhaps more importantly, where are the scary bits?

Hosted on Acast. See acast.com/privacy for more information.

They say the best things come to those who wait.

Well, 6 months after our last episode on events - here's part two.

Having covered how to get the most out of an event from an attendee experience - we're now focusing on how to create great events from the organiser side of things with 5 tips for creating great events.

Hosted on Acast. See acast.com/privacy for more information.

In Rich's humble opinion… Thought leadership is for knobheads…

Specifically, LinkedIn thought leadership…

But at the same time, it has huge value, if you get it right.

But, what used to work no longer has the same impact.

What used to be individual voices, is now a sea of copy cat sameness.

So does thought leadership need a reset and do people need to be thinking of ways to break the mould?

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Rich & Joe discuss recessions and marketing spend... it's more fun than it sounds... we promise.

The recession is here and everything in the business world seems a bit gloomy. As marketers, we're now looking into a near future where budgets will be cut.

But... Marketing data at the very least stipulates that those who spend through a recession usually come out winners. 

So... What should it be? Spend big or accept cuts?

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Rich & Joe discuss AI in the marketing space on the back of Jasper's recent investment round.

Is AI a threat to marketers job or a tool to amplify the ways we work - and what does it do to creativity?

Hosted on Acast. See acast.com/privacy for more information.

Part one of a 2 part series about attending and hosting events... this one is from the archives... that we forgot to publish.

Part 2 will be with you in a couple of weeks.

Neither of us are natural extroverts. And yet, in-person events form a decent portion of how we spend our time and build our businesses.

We've spent the past couple of months at some of the biggest conferences in the world and running dozens of in-person meetup-style events across the country. 

So what can you be doing to make the most out of attending in-person events? And how about organising them? In this episode, we share our top five tips for each.

Hosted on Acast. See acast.com/privacy for more information.

Every school report I had as a kid had a consistent criticism levelled at me…

Social butterfly… lacks focus.

In my defence, some of those teachers were knobheads, but as we’re amongst friends, there was probably an element of truth as well.

My nature is to magpie, to chase the shiny things, to look for the next thing.

For me, that’s how I view growth. It’s the thing I find exciting.

But… to actually grow… and to sustain that growth, sometimes you have to knuckle down and focus. You have to cut out the noise and do the thing.

In a different way, I’ve been struggling with focus recently. Trying to figure out what is the thing I would like to achieve: to focus on - has been a daily exercise in reflection. 

Things are going well, but could they be going even better if I nailed down to one specific direction?

I don’t have the answers in this episode - so today, we can explore together.

Hosted on Acast. See acast.com/privacy for more information.

Grow, grow, grow and then grow some more. That’s how business works, right?

But in a world where the lines where business is there to serve the rest of our lives - is growth alone enough to keep us fulfilled as humans? Is it as simple as saying ‘we need to grow’, or are the waters murkier?

So is there even a question anymore? Is it still simply about growing full stop, or, do we need to add another question to finish off the thought… growth - to what end?

That’s what we’re speaking about today.

Hosted on Acast. See acast.com/privacy for more information.

It’s one of those things that every business with progressive ambitions has considered.

It’s something that seems to proliferate through tech, startups and consultancies. 

Last week Joe shared a like inducing overview of his journey into a 4 day week on LinkedIn.

It wasn’t one of his seminal posts, but it does raise some interesting thoughts.

On an individual level, does the 4-day week work? 

Does it work for business?

There’s a lot of debate both ways and honestly, we’re not really here to discuss the theory, just the impact of moving to a 4 day week on Joe and his business.

Hosted on Acast. See acast.com/privacy for more information.