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HUNGRY.

by Dan Pope

HUNGRY. is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week. 

Copyright: © 2024 HUNGRY.

Episodes

Espresso: Rory Sutherland, Decoding The Marketing Genius of KFC and McDonalds

14m · Published 02 May 04:00

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

PerfectTed founders: 11 Totally New Brand Building Principles - from Garage to Sainsbury’s, Waitrose, Tesco, ASDA in 18 months

2h 14m · Published 29 Apr 04:00

How is this possible?

What’s in the energy? Who does that?

How?

Whaaaaaaa?

What are they on?

This is f*cking INSANE

PerfectTed have astounded me since day one.

Teddie and Marrissa ripped up the “challenger brand play book” with brash boldness, courage and naive intelligence.

PerfectTed’s meteoric rise is CRAZY - they’ve achieved in 1 year what most would dream of in 10 years

🍵 Won Sainsbury’s, Waitrose, Tesco, M&S, Joe and The Juice

🍵 Holland and Barrett, Planet Organic Blank Street Coffee,

🍵 Investment by Steven Bartlett, famous feature on Dragon’s Den

🍵 Patnership with The Hardest Geezer - helping him run across the length of Africa race

🍵 Scaled the team to +8 employees

When I got to the office, I can’t lie, there was this big voluptuous wallop of infection energy.

The PerfectTed team GRAFT.

We finished the pod at 8.30pm. The whole team still in the office grafting away.

Teddie and Marissa are onto a special something.

Wanna know that special something?

Monday 8am

ON THE MENU:

  1. Why Teddie and Marissa have a daily writing practice and maybe you should too: Writing is Thinking. Clear Writing = Clear Thinking = Clear Leadership.
  2. The Hardest Geezer Partnership Genius to Drive New Shoppers to the Tesco Meal Deal: Unlock a New Male Fitness Shopper in a Predominately Female Category
  3. The “1% Friday Team Lunch” to Transform Your Brand and Level Up Your Team
  4. How to Separate Yourself from your Brand "I am not Teddie founder of PerfectTed". I am Teddie and work for PerfectTed (this one really helped me)
  5. Rory Sutherland’s "Framing + Perceived Value". Matcha is the input, NOT the OUTPUT. Matcha may be niche, but “Healthy Energy” is not niche. Focus on Output> Input
  6. Why You Must Increase Your Surface Area - “it doesn't get easier the challenges get different”
  7. Why Challenger Brands must GO BEYOND Rate of Sale (this is f*cking gold). What are your Retailers Dreams + how to spread unique customer love
  8. Steven Bartlett’s ONE Vital Brand Building Lesson for FMCG Brands - “Bring people places they couldn't usually see”. We’re moving from Love Island showbiz to Entrepreneur Entertainment Industry
  9. The Danger of Becoming Numb To Your Brand: “Fear knocked, faith opened, no one was there”
  10. Why High Vulnerability Cultures = High Creative Cultures. Professional Vulnerability and Fun is a Superpower

Espresso: Rory Sutherland, The Power of Satisficing and The Real Genius of Ocado

9m · Published 25 Apr 04:00

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

The Secrets Behind the UK's Most Creative Pub (with a David Bowie obsession)

1h 56m · Published 22 Apr 04:00

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/

HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:

North Star: https://www.northstarbc.co.uk/

MKJ IGNITE: https://www.mkjignite.co.uk/

Big Fish: https://bigfish.co.uk/

BOWIMI: https://www.bowimi.com/

HC Consulting: https://www.hc-consulting.uk/

🤝 Let's mingle

Stalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/

Stalk me on Instagram: https://www.instagram.com/_hungry.pod/


I’m addicted to weird. the crazies. the wonderfuls. brilliantly-bizarres n brash n bonkers.

This, my friends, is an Ode to Quirk.

My friend, Dom, told me about a delicious boozer,“he said this may be the most creative pub in the world, incredible food, warmth and a David Bowie theme”

The Cartford Inn.

A pub ran by a Lancashire lass, Julie, and a Frenchman, Patrick.

Apres recording la pod Warehouse Project founder Sacha Lord, in Manc.

Tastebuds primed for a Rave of Flave.

Thick, clotting, cloying clouds and snotsodden Rain d..r…i…z..zz..i..lll.ee..dd down.

I took a haughty-naughty-little jaunty upwards to The Cartford Inn.

NEVER in my life have I experienced anything like this.

A panoply of Gastro-wank pervades the world.

General Managers believe they’re Military Generals.

Gavin (but you can call me, Gav).

River Island Rangers. Sly-Sausage-Roll-Scoffers.

Front of House-who’d rather Be-Back-on-Sofa’s.

Cartford Inn is a gorgeous antidote to taht.

For those maniacally obsessed with growth (aka moi)

This episode is a warm cuddle, a slow cuppa, a squeeze, ayy oop-ye’ll be alreet pal.

This conversation made me realise, business is about having fun. lots of fun.

ON THE MENU:

  1. David Bowie: “The Only Art I’ll Ever Study, Is The Art I Can Steal”
  2. You're only here for a short visit, don't worry, don't hurry and Don't forget to smell the roses
  3. Why Perfection is a Thousand Little Things Done Well
  4. The Quirks of Hospitality and Sometime The Greatest Things Are Not Meant To Be Understood
  5. How To Find Your Ziggy Panache: Clashing Creates Genius
  6. Why as Founders Must Accept The Pain of Paradise and The Battle vs. Boredom

Espresso: Who Gives a Crap founder, Why Your Brand Must Be 3D

6m · Published 18 Apr 04:00

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

Espresso: Giles Brook, innocent Grocery Negotiation Secrets

10m · Published 18 Apr 04:00

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

The Warehouse Project and Parklife founder: Dropping Out of School, Petrol Bombed by Salford Gangs, Defying The “Impossible” and Building a Multi-Million Pound Party Empire

1h 31m · Published 15 Apr 04:00

Every top food and drink founder reads our newsletter: https://hungryfeast.beehiiv.com/

A massive shoutout to our incredible sponsors who make HUNGRY possible:

North Star: https://www.northstarbc.co.uk/

MKJ IGNITE: https://www.mkjignite.co.uk/

Big Fish: https://bigfish.co.uk/

BOWIMI: https://www.bowimi.com/

HC Consulting: https://www.hc-consulting.uk/

🤝 Let's mingle

Stalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/

Stalk me on Instagram: https://www.instagram.com/_hungry.pod/

Sacha Lord.

This is a dream come true poddy laaa

After having a oh!-so-very-lovely time at many a Warehouse Project and Parklife

Never in a million f*cking years did I think I’d be interviewing the founder, Sacha!!

What Sacha’s done for Manchester and Dance Music is WILD

🐝 Night Time Economy Adviser for Greater Manchester and Chair of Wythenshawe F.C

🐝 Founder of Parklife Festival that’s hosted, Disclosure, Snoop Dogg, Liam Gallagher and Skepta.

🐝 Founder of Warehouse Project - Europe’s biggest party

This is a proper Northern story of grit, resilience, pressure, fun and BIG FCKING FCK OFF to anyone who’s in the way of your Dreams.

Sacha’s book “Tales From The Dance Floor” is now available.

You’re in for a very lovely time

ON THE MENU:

  1. The Power of MADchester: Relaxed Warm Culture + Sod Off We Can Do This Attitude
  2. Ferrari vs. Bus: How Founders can Deal with The Relentless Pressure of Being a Founder
  3. Sacha’s Leadership Principle: “Bottom Up” Built Teams: Filter from the bottom up + vs top down “the founder is the least important in the business”
  4. How Sacha Does the Brilliant Basics: Know Everyone's Name + Do Every Single Job - Yourself
  5. The Secret Genius of Warehouse: Only Open for 3 Months + Creating 6 Different Sub-Categories of Dance Music
  6. Ladder Against The Wall Rule: "If you're told something is impossible, that's absolute nonsense. Go around problem."
  7. Founder = First Person People Look at When There's a Problem - You Need Huge Daily Discipline to Thrive in Chaos.
  8. Be Your Own Hardest Critic; The professional is hard on themselves, The amateur is kind on themselves.
  9. The Traits of a Successful Promoter 1. Don't believe your own hype 2. Work hard 3. Once you create something. Don't take your foot off the pedal

Full podcast goes live Monday 8am.

Can’t wait till then?

Others in the comments below!!

Espresso: Giles Brook ONE Proven Way to Drive Rate of Sale

9m · Published 11 Apr 04:00

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

22 Laws of Food & Drink Marketing You've Probably Never Heard Before - Rory Sutherland

3h 14m · Published 08 Apr 07:00

🍋 Devour our BANGING weekly newsletter

https://zurl.co/aCbe

HUNGRY's Absolutely Bloody Marvellous Sponsors

A massive shoutout to our incredible sponsors who make HUNGRY possible:

North Star: https://www.northstarbc.co.uk/

MKJ IGNITE: https://www.mkjignite.co.uk/

Big Fish: https://bigfish.co.uk/

BOWIMI: https://www.bowimi.com/

HC Consulting: https://www.hc-consulting.uk/

🤝 Let's get to mingle

Stalk me on LinkedIn: https://www.linkedin.com/in/daniel-pope/

Stalk me on Instagram: https://www.instagram.com/_hungry.pod/


Absolutely thrilled to welcome back the UTTER LEGEND, Rory Sutherland for a part three podcast
It’s long and laden with wisdom.
Relax.
Take it in slowly.
Maybe over a couple of sitting.
Maybe in one. Up to you!
The 23 Laws:

  1. Ideas Having Sex = Progress: Why Lucky Saint | B Corp™ is having Sex with WHOOP and Planet Organic Ltd Should Get Jiggy with Iceland Foods
  2. The Football-ification of Politics and Vegan Meat: We Must Learn "Evolution" = The Adjacent Possible"
  3. The Danger of “Luxury Beliefs” in Food & Drink: “I am right, you are wrong, you dumb piece of sh*t” .
  4. Why Marketers Must Realise the Difference Between the “Theoretically Perfect” vs. “Intermediate Possible”
  5. How To Make Niche Ideas Mainstream, MOST of Society wants to “Walk Down The Middle” - Start where you are. Use what you have. Do what you can
  6. Why Human Beings Are 90% Chimp and 10% Bee - Individual vs. Collectivism and the spread of ideas
  7. Why Hipsters Raise the Ceiling, Chains Raise the Floor. Hipsters are The Foot Soldiers of Gentrification
  8. Where to Position Yourself on Skanky-Wanky axis as a brand or restaurant
  9. The Neuroscience behind McDonald's and KFC UK & Ireland’s Insane Marketing: Brain creates expectation Vs reality
  10. Reverse Engineering GAIL's Success: Gratuitous Perversity + High Customisation = Localised Scale
  11. The Burger Effect and Herbert Simon’s Satisficing: People buy not because it’s good, BUT, because it’s not bad.
  12. Never Forget: Larger Drinkers Drink The Advertising Not The Beer
  13. How to Commit Brand-icide (1): Focus on Short Term Expediency > Long term relationship
  14. How to Commit Brand-icide (2): Neglect SCARF. Status. Certainty. Autonomy. Relatedness (relationship). Fairness
  15. Why a Bowl of Ramen Is The Best Analogy for Culture. Broth = Culture.
  16. The Parallels of Food NPD and Comedy: Slow feedback Vs Fast Feedback
  17. The Pie Shop Renaissance: How to Increase the Price of Pies To Turn Them Into Nando's UK & IRE
  18. Honest Burgers Ltd: How To Keep The Magic as You Scale
  19. Do you get Feedback like David Bowie or the X Factor. Curse of averages
  20. The fact more people collectively make better decisions is both WRONG and RIGHT
  21. Japanese Kudo Principle for Brand Building: Table Stakes + Performance Attributes + Delight attributes (Tangential)
  22. Unpacking The Buddhist Ying and Yang of a Pot Noodle

Can't wait till Monday.

Espresso: Why Creativity is All Around You - Calum Franklin

16m · Published 04 Apr 04:00

Listen to the full episode here

Espresso's are powered by our brand new sponsor, Unleashed!

1. What on earth is Unleashed, I hear you asking?

Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!

2. Why Unleashed will change your life as a foodie founder?

Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.

3. The biggest brands in FMCG love love Unleashed

Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee

4. Do yourself a favour

Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link

HUNGRY. has 179 episodes in total of non- explicit content. Total playtime is 198:32:50. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 23rd, 2024 00:12.

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