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32:51

Invest in You

by Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall

Fredrik, Charlie and Ivan Sandvall sharing ideas and interviewing world-class entrepreneurs and influencers. Invest in You is about investments, entrepreneurship personal development and doing fun things. They hope to inspire you to take action, helping others and yourself plus enjoying the journey we call life.

Copyright: 2024 Fredrik Sandvall

Episodes

Unlocking Business Freedom: How to Sell Your Company and Set Yourself Free"

36m · Published 16 Oct 00:00

In this episode of the Invest in You podcast, host Fredrik is joined by guest Rob Goddard, a business advisor and expert in selling companies. They discuss the importance of preparing a business for sale and the key factors that can make or break a deal. Rob talks about the need for business owners to make themselves redundant and build a strong team to ensure the business is not reliant on their day-to-day involvement. He also highlights the significance of having robust financial reporting and a clear growth plan to attract potential buyers. Rob shares valuable insights on the common mistakes business owners make when selling their companies and offers practical advice on how to navigate the process successfully.

KEY TAKEAWAYS

  • The importance of determining a "magic number" when selling a business: The "magic number" refers to the capital sum needed from the sale of the business to start a new chapter in the owner's life. It is not necessarily the value of the business, but rather the amount required to sustain their desired lifestyle.
  • Making the business owner redundant: To make a business saleable, the owner needs to build a succession plan and surround themselves with a capable team. This ensures that the business is not reliant on the owner's day-to-day involvement and increases its transferability to a new entity.
  • The significance of financial reporting: Having up-to-date and robust financial reporting, including monthly management accounts, is crucial when selling a business. It provides potential buyers with a clear understanding of the business's financial performance and future prospects.
  • The need for a growth plan: Many business owners lack a clear growth plan for their business. Having a well-defined growth plan, supported by reliable sales forecasts and a narrative that substantiates the numbers, can significantly increase the value of the business and attract potential buyers.
  • The challenges of owner reliance: Businesses heavily reliant on the owner's involvement can be difficult to sell. Buyers typically expect a ready-made management team in place, and if the owner is the sales director or at the centre of everything, it can hinder the sale process. Making the owner redundant and building a capable team is essential for a successful business sale.

BEST MOMENTS

"I think it's the, I like educating business owners because most business owners have never sold before."

"So I've already seen their accounts by that point. So I give them a really low ball offer, right? I'll say, if I think it's probably worth 3 million, I'll say, do you know what? I think it's worth one and a half. Would you accept that today?"

"I want them to make themselves redundant and, and the business isn't reliant on their day to day input, expertise, knowledge, contacts."

"If you can show a reliable sales forecast based on real customers and how you retain people, all of a sudden now you can multiply the value quite easily."

ABOUT THE HOSTS

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall

LI:https://www.linkedin.com/in/csandvall/

Youtube Channel:https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

This show was brought to you by Progressive Media

The Rise of Young Entrepreneurs: Seizing Opportunities in Today's Business World

35m · Published 09 Oct 23:00

In this episode of Invest in You we interview Paul Griffiths, a corporate finance expert who shares insights on his coolest acquisition project with a ticket price of 4 million. Paul discusses working with private investors and investment groups, along with high-net-worth individuals. He also highlights his experience in corporate finance and his background in accounting and recruitment. Tune in to learn more about Paul's expertise in buying businesses and building senior management teams.

KEY TAKEAWAYS

  • Paul Griffiths runs a corporate finance business that primarily works with private buyers, trade acquirers, and private equity firms. They focus on businesses with a valuation of at least £1-2 million, but can handle larger transactions as well.
  • Building relationships and trust is crucial in the acquisition process. Paul emphasizes the importance of forming personal relationships with sellers and buyers, as it helps generate confidence and traction in the transaction.
  • To enter the field of acquisitions, Paul suggests developing skills in communication, analysis, relationship building, and project management. While a background in accounting or finance can be beneficial, there are various paths to enter the industry.
  • Utilizing personal networks and proactively reaching out to potential employers or mentors can help young professionals break into the industry. Persistence, professionalism, and making an effort to stand out from the competition are key.
  • Paul highlights the value of personal branding and utilizing platforms like LinkedIn to build a professional presence. Having a strong personal brand can help attract opportunities and establish oneself as a thought leader in the industry. Additionally, Paul mentions the potential for outsourcing certain tasks or roles to overseas locations to reduce costs and access talent.

BEST MOMENTS

"I think we, because I do mostly deal origination work at the front end of the process, it's a lot about relationships, it's a lot about giving people the comfort that we can deliver a service professionally, efficiently, ultimately, you know, giving them what they want, you know, deal flow, seeing enough deals, et cetera."

"Everybody needs to move forwards."

"And what I would advise is try to get an internship, try to offer your time for free."

"So if you are doing good stuff, then you will stand out immediately."

VALUABLE RESOURCES

https://www.linkedin.com/in/pasha-munro/

https://blackboxglobal.net/

ABOUT THE GUEST

Having served in elite military units, Pash Munro has honed his skills in high-pressure

Pash’s leadership style is characterised by a commitment to teamwork, meticulous planning, and a focus on achieving objectives with the highest level of efficiency and effectiveness. He fosters a culture of excellence, empowering his teams to deliver results that surpass client expectations. Pash’s unwavering dedication to the principles of integrity, professionalism, and confidentiality inspires trust and confidence in both clients and colleagues alike.

Beyond his role at Black Box Global, Pash is a recognized authority in the field of security operations. He has shared his insights and expertise as a sought-after speaker at international conferences and has contributed to the development of best practices in the industry. Pash’s ability to analyse complex situations, think strategically, and provide innovative solutions has made him a respected figure among his peers.

ABOUT THE HOSTS

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/


Youtube Channel: https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

This show was brought to you by Progressive Media

Interview Techniques and the Importance of Investing in Your Skills

41m · Published 17 Sep 23:00

Fredrik interviews Paul Harper, an attorney and executive search consultant in the UK. Paul specializes in the financial services industry, particularly wealth management and associated insurance. They discuss the recruitment industry, the challenges of sales job interviews, and Paul's involvement in mergers and acquisitions. Tune in to learn more about Paul's work as a "headhunter" and gain insights into the financial services market.

BEST MOMENTS

"People in the UK use the term headhunter because they know if someone calls them up and they say that they're a headhunter, what they do, which is to basically work for companies to find top executives for them."

"If you want to be found, so if you're a candidate and you want people to find you, to head something for good positions, they need to be able to quickly look at your profile and work out what you do."

"You just want people to believe that when they've got a problem, you might be able to help them solve that problem."

"When you've got your own business unless you're going to pay loads and loads of money to other people to do things you should be able to do yourself, you have to know about finance, marketing, sales, everything, everything, everything, operations."

"Qualifications and university is just a waste of time."

ABOUT THE HOSTS

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/


Charlie SandvallLI:https://www.linkedin.com/in/csandvall/

Youtube Channel:https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

This show was brought to you by Progressive Media

How to Motivate and Manage Winning Sales Teams

29m · Published 10 Sep 23:00

Join hosts Fredrik, Ivan, and Charlie Sandvall for a fun and insightful conversation about sales.

They draw from their personal experiences, discussing how to overcome fear and build confidence when starting out in sales. They explore techniques like asking questions, listening, and establishing trust to create win-win sales situations and talk about the importance of believing in your product and identifying the true decision-maker. This energetic episode will get you excited about improving your sales skills. Tune in for key strategies on how to sell yourself, your ideas, and your business.

KEY TAKEAWAYS

  • Overcome fear of rejection by focusing on helping people, not just making sales.
  • Ask questions and listen to understand what the customer truly wants.
  • Establish trust and provide value, even if you don't make an immediate sale.
  • Motivate sales teams by emphasising enjoyment over a stressful focus on results.
  • Identify the real decision-maker, not just the person you are speaking with.
  • Believe in your product and convey passion to make people excited to buy.

BEST MOMENTS

"It was almost as scary to knock on doors and to meet new people and to present yourself confidently, even when you're unconfident, it was actually scarier to sell than it was to fight." - Ivan

"If you try to sell something that you don't believe in, try and fail and try and fail and improve yourself and learn, learn like the kind of arguments and the intricacies of it, you will eventually be able to sell that thing." - Fredrik

"Well, I've actually only had a limited number of sales. And as you talked about, you have to be motivated. You have to, um. You have to really believe in what you're selling." - Charlie

ABOUT THE HOSTS

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/


Charlie SandvallLI:https://www.linkedin.com/in/csandvall/

Youtube Channel:https://youtube.com/c/Sandvall

Ivan Sandvall

Instagram @ivansandvall

This show was brought to you by Progressive Media

The Drive for Excellence

36m · Published 13 Aug 23:00

Guest Pasha Munro, Former SBS and Special Forces Operator and MD of Blackbox Global talks with Fredrick, Charlie and Ivan about how he became a Royal Marine, being in the forces and his company Blackbox

Having served in elite military units, Pash Munro has honed his skills in high-pressure environments and discusses some of his experiences and his drive for excellence

KEY TAKEAWAYS

  • Word of mouth and networking is the best way to generate sales
  • I loved being in a team and being on the water and that’s how  I got into the royal marines
  • You need to spend time building the connections and I spent a huge amount of time writing my profile on Linkedin prior to starting my business
  • Coming out from the military means you have to intrigue people without giving away the details of what you have done and where
  • If I don’t train I feel moody, it’s something I need to do every day
  • Jungle training was early in my career so everything after that was easier, in the jungle it's about maintaining and putting back into your body
  • I want to be at the top of the industry or area I am in
  • You need to always understand your worth, and I want to pay those people  I employ what they are worth

 

BEST MOMENTS

‘I’m a unicorn because I have a military background and I like sales, it doesn’t usually happen’

‘I like to run and be out in the freedom experiencing my man time’ 

‘At Blackbox, we look after celebrities and royalty around the world’

VALUABLE RESOURCES

https://www.linkedin.com/in/pasha-munro/

ABOUT THE GUEST

Having served in elite military units, Pash Munro has honed his skills in high-pressure

Pash’s leadership style is characterised by a commitment to teamwork, meticulous planning, and a focus on achieving objectives with the highest level of efficiency and effectiveness. He fosters a culture of excellence, empowering his teams to deliver results that surpass client expectations. Pash’s unwavering dedication to the principles of integrity, professionalism, and confidentiality inspires trust and confidence in both clients and colleagues alike.

Beyond his role at Black Box Global, Pash is a recognized authority in the field of security operations. He has shared his insights and expertise as a sought-after speaker at international conferences and has contributed to the development of best practices in the industry. Pash’s ability to analyse complex situations, think strategically, and provide innovative solutions has made him a respected figure among his peers.

ABOUT THE HOSTS

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

CONTACT METHOD

Fredrik Sandvall

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

Charlie Sandvall LI: https://www.linkedin.com/in/csandvall/


Youtube Channel: https://youtube.com/c/Sandvall

 

Ivan Sandvall 

Instagram @ivansandvall

 

 

 

 

 

 

This show was brought to you by Progressive Media

Interview with David Riemer

1h 16m · Published 14 Feb 00:00

In this episode Fredrik chats with David Riemer, tech and ad executive, and marketer. He is the author of ‘Get Your Startup Story Straight ; The Definitive Storytelling Framework For Innovators And Entrepreneurs.’ He guides people to create the narrative of their startup, sharing their beginning motivations, their aims and values to create understanding between themselves and their target audience. 

 

KEY TAKEAWAYS

  • David has always been a narrative storyteller, has experience in journalism, and so has turned this skill towards startup business. Thinking in terms of a narrative, shifts the focus and viewpoint on the project.
  • Stories have a structure. Overlay a classic story structure onto your innovation story and understand the motivations of your customer, the protagonist, and how your product or service is going to solve their problem. 
  • One of the best ways to be successful as a business is to make a meaningful connection with your customer and understand them on a human level. 
  • When you are telling a story, part of the narrative is conveyed by your facial expressions. Bear this in mind in zoom meetings and FaceTime. Show your expressions. 
  • Include a human factor in your story that anybody can connect with no matter what your product is. 

BEST MOMENTS

 

‘I have seen this incredible thing happen when I talk to a founder about their project, and we talk about it in the context of a story. Who is the protagonist in your story? And they’ll say, “I am, I built this thing”. No, the protagonist in a product story is not you, it’s the customer.’

‘You have to know who the protagonist is, you have to know what their motivations are and you have to have some insights into what’s motivating them. You have to understand the conflict in the story. You have to understand how their life will be better if they use your product.’

‘People don’t care about what you say but they do care about the way you make than feel.’

‘Why is he getting excited about this point? He’s waving his hands around. We all have to do that in a way that’s natural to us, but our bodies are part of the instrument we use as a storyteller, and our faces.’

 

ABOUT THE GUEST

 

David is a long-time tech executive and marketer.

He led the ad agency J. Walter Thompson in San Francisco, held senior marketing roles at two start-ups and was VP Marketing at Yahoo! (during their heyday).

David now runs Box Out Industries where he works with entrepreneurs, product managers and marketers to develop and convey their product stories.

He also started Spiral Staircase Productions to collaborate with artists and is currently developing two original musicals. David teaches at Berkeley-Haas Business School and works with several accelerators throughout the Bay Area.

 

GUEST RESOURCES

 

Www.DavidRiemer.com

ABOUT THE HOSTS

 

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

 

CONTACT METHOD

Fredrik Sandvall

www.fredriksandvall.com

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

 

Charlie’s Youtube Channel:

 

https://youtube.com/c/Sandvall

See omnystudio.com/listener for privacy information.

Buying Companies with Moran Prober

50m · Published 07 Feb 00:00

Today Fredrik interviews international businessman Moran Prober. Based in Cyprus, Moran has business in U.S.A, U.K., Canada, Australia, Israel, Panama and Cyprus. He’s an expert in acquiring businesses for himself and his clients and is the founder of Acquisitions.com, helping people find the company that’s right for them. 

 

KEY TAKEAWAYS

  • Moran helps his clients buy profitable established business, finding the right sector and the best deals including financing. 
  • Single run businesses with one owner are not easily saleable entities especially if it is a model that’s easily reproduced by an interested party.
  • Financing options are very varied and there are many sources to fund the acquisition. The price often depends on the the relationship with the buyer.
  • It’s takes time to acquire businesses so it doesn’t always pay to sell them straight away. You can acquire more business and merge them or grow the business.

BEST MOMENTS

 

‘In the last 3 years we helped and supported over 100 acquisitions, usually in the range of 1 to 40 million in revenue.’

‘If you have one messy business and you want to buy 10 more businesses, you’ll just end up with 10 messy businesses.’

‘It comes down to, why are you buying the business in the first place? For example, a lot of businesses buy other businesses for a very specific asset. Companies buying companies just for the talent.’  

‘We are making sure that we are helping them in the process, to be in the same level of knowledge us us.’

 

GUEST RESOURCES 

 

Www.acquisitions.com

Moran Pober LinkedIn 

https://www.linkedin.com/in/moranpober/

ABOUT THE HOSTS

 

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

 

CONTACT METHOD

Fredrik Sandvall

www.fredriksandvall.com

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

 

Charlie’s Youtube Channel:

 

https://youtube.com/c/Sandvall

See omnystudio.com/listener for privacy information.

Invest in You : Interview with Donnie Boivin

44m · Published 31 Jan 00:00

An impromptu and spontaneous transatlantic interview between Fredrik and his guest, Donnie Boivin. Author, businessman, coach, motivational speaker and podcaster, Donnie helps others to achieve a change in mindset and propel them forward to achieving their aims. He speaks candidly about the experiences and influences that have shaped his life and how he achieves a healthy momentum in his work. 

 

KEY TAKEAWAYS

  • Fredrik and Donnie both joined the Marines in their respective countries after finishing college. 
  • After a long career in sales Donnie launched his business Success Champions and hit a steep learning curve and now passes what he learned from his mistakes to others to facilitate them to achieve a easier lifestyle with their businesses.
  • A common mistake made by both Donnie and Fredrik is to accept too many tasks and become bogged down by process. The trick is to work on the business not in the business.
  • Building a business involves a lot of bad days to get through and its best to keep these in perspective as, eventually, they will just be cautionary tales you can tell later. 
  • With modern online instruction provided by information platforms like Google and YouTube you can keep yourself up to date without spending huge amounts of cash on training.
  • Sanctuary is important. Donnie has a farm that is isolated from his business interests to which he can escape. 

BEST MOMENTS

 

‘I’m not a guy that does well with authority and people telling me what to do. When you’re going through boot camp or whatever and you realise that these people are going to keep yelling at you for a long period of time you really question your choices in life.’

‘If you had cash, money of any sort then yes! I whatever that was that you needed done so we found ourselves doing websites, graphic design and *@$t that we had no business doing.’

‘If you don’t educate them on how you will actually sell to them and how they can get involved to make this happen then the closing might be very odd later.’

‘Being a salesperson is the only profession in the world where you will literally get rejected every day.’

‘At the end of the day, do what’s right by you and I think that goes for your business as well.’

 

ABOUT THE GUEST

 

Donnie Boivin is a motivational speaker, author, podcaster, businessman and a coach that helps to change the game in mindset and success. His book “How to be a success champion: Business Strategy for Badasses” is a story of his own life that has inspired thousands to get out of their own way and go for it. Donnie Boivin has launched his career, from being a corporal in the US marine corps and spent over 2 decades mastering sales and marketing to becoming a Founder and CEO of the Success Champions family of companies. Success Champion Consulting, Growth Mode Podcast, Success Champion Magazine, the Badass Business Summit, Success Champion Networking and an award-winning professional.

 

GUEST RESOURCES 

 

Donnie’s Website https://donnieboivin.com/

 

Text SUCCESS to (+1)8173186030 for a plethora of resources. 

ABOUT THE HOSTS

 

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

 

CONTACT METHOD

Fredrik Sandvall

www.fredriksandvall.com

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

 

Charlie’s Youtube Channel:

 

https://youtube.com/c/Sandvall

 

See omnystudio.com/listener for privacy information.

Everybody Works In Sales - Interview with Niraj Kapur

47m · Published 24 Jan 00:00

Fredrik interviews Niraj Kapur, online business coach and expert on using LinkedIn. Previously a sales trainer, Niraj found himself without a job at the beginning of the COVID crisis and switched to online training. He now specialises in using LinkedIn to achieve and facilitate his clients business goals via his training and coaching company Everybody Works In Sales.

KEY TAKEAWAYS

  • The importance of formality in virtual selling and online meetings is paramount. Put as much effort into your prep and appearance as you would to a face to face meeting.
  • The similarities between online dating and online selling are numerous. Check out your client/dates profile to see what you have in common. Do not ask for a client meeting/date too quickly as it can unnerve potential customers/partners. Do not talk about yourself non stop.
  • LinkedIn posts can be about any of your current business challenges you face; slow paying customers, staff retention etc. The most popular posts can be the ones that discuss how your personal life interfaces with your business life.
  • Make the effort to meet your LinkedIn support network as it can be invaluable.
  • Stop relying on email automation. Face to face contact and online meeting platforms such as zoom is still the best way of doing things.

BEST MOMENTS

‘On a business level people would say that they know me as a coach who leads from the heart and gets results for clients.’

‘I have grown m LinkedIn profile from 5000 people to 18,000 people. The really big growth has been from me talking about my vulnerability and the difficulty of being single in your late forties.’

‘Personal posts work. They just do. On Father’s Day this year all my friends who posted pictures of their kids saying “this is my why” did so well.’

‘Get on a plane, get on a bus, get on a train and go see people face to face. It’s one of the best things you can do to strengthen relationships and business is relationships.’

‘If you have your phone there anyway and your too shy to do anything if you have the LinkedIn app you can actually send a voice mail and if you do this you actually stand out.’

GUEST RESOURCES  

Niraj Kapur Sales Coaching and training ;

https://everybodyworksinsales.com/

LinkedIn profile ; nkapur

ABOUT THE HOSTS

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

CONTACT METHOD

Fredrik Sandvall

www.fredriksandvall.com

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/ 

Charlie’s Youtube Channel:

https://youtube.com/c/Sandvall

See omnystudio.com/listener for privacy information.

Interview with Brendan Kane

45m · Published 17 Jan 00:00

In his episode of Invest in You, Fredrik talks to business and brand advisor Brendan Kane, author of ‘Hook Point : How To Stand Out In A 3 Second World’ and CEO and founder of Hook Point agency.  Brendan talks about how he started in his specialty of digital branding and publicity for the entertainment industry after initially attending film school and moving onwards to movie advertising. He details how he has helped many corporations and individuals find their “Hook Point.”

 

KEY TAKEAWAYS

  • Initially planning to be a film producer Brendan found that film school offered no guidance or insight into the business side of film making so he decided to educate himself. 
  • Brendan found his ‘Hook Point’ was his ability to assist film makers with post production online publicity of a movie. In 2007 he pioneered he idea of using YouTube influencers to publicise movies.
  • Brendans company Hook Point helps people communicate at scale to customers and attempts to move marketing principles on with a digital forum to get their message out there with a more modern strategy.
  • Platform algorithms have one job and that is to retain viewers so the longer they spend viewing the video the more likely that video will be seen by more viewers.
  • Brendan spends a lot of his time meeting people and learning what they do to enhance his skills and recommends actual face to face communication as a learning tool.

BEST MOMENTS

 

‘As I said “I wanted to be a film producer” I could see everybody’s eyes glaze over, you’re Just one of a million. So I had to reassess and find what is my way to stand out, what is my “Hook Point.”’

‘At my core I’m an entrepreneur. I want to build things and I found I was asking for permission to do things more than actually getting to execute.’

‘As marketer’s or just people who want to disseminate a message at scale we are competing against hundreds of millions of messages and we need to have more nuance, more sophistication, more psychology in the way that we are constructing our content.’

‘Most business owners have spent years mastering their craft. However, the more you become an expert in something the less you can distill it down into its simplest form.’

 

ABOUT THE GUEST

Brendan Kane is an outside of the box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. He is the author of the international best-selling book ​One Million Followers​ and the newly released ​Hook Point: How To Stand Out In A 3 Second World​, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others.

GUEST RESOURCES 

Link to Brendan's new book Hook Point: How to Stand Out in a 3-Second World:​ ​https://book.hookpoint.com/

 

ABOUT THE HOSTS

 

Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.

 

CONTACT METHOD

Fredrik Sandvall

www.fredriksandvall.com

www.linkedin.com/in/sandvall/

https://www.facebook.com/FredrikinLondon/

 

Charlie’s Youtube Channel:

 

https://youtube.com/c/Sandvall

 

Youtube link to the mentioned videos Ivans "No spotter required"

 https://www.youtube.com/watch?v=nzF6ImMmTYc

Charlies "How to find diamonds using clay and maths" 

https://www.youtube.com/watch?v=Ufkx7j67Unk

See omnystudio.com/listener for privacy information.

Invest in You has 139 episodes in total of non- explicit content. Total playtime is 76:06:28. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 7th, 2024 02:12.

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