Launch and Scale®

Welcome to the 100th Episode of the Launch and Scale Podcast!

• Celebrating our milestone episode with a topic crucial for every e-commerce entrepreneur: "Ads Don't Work Anymore" - a deep dive into Facebook and Instagram ad strategies for 2024.

In Today's Discussion:

• We tackle the common perception that ads on Facebook and Instagram are losing their effectiveness.
• Explore the significant changes in Shopify's integration with Facebook and Instagram ads and how they impact your business.
• Address the key question: Why do many feel that ads don't work anymore?

Understanding the Shift:

• Analyze the current trends in social media advertising and how they differ from past strategies.
• Examine how consumer behavior and algorithm changes are influencing ad performance.

Strategies for Success:

• Learn actionable strategies to make your ads work effectively in the current landscape.
• Discuss the importance of adapting your approach to stay ahead in the dynamic world of online advertising.

Avoiding Common Mistakes:

• Identify the pitfalls that many businesses encounter with Facebook and Instagram ads.
• Understand how to avoid these mistakes to optimize your ad campaigns for better results.

Key Takeaways:

• Gain insights into why some ads fail and how to pivot your strategy for success.
• Learn the importance of evolving with the platform changes and consumer expectations.
• Discover how to view ads as a part of your broader Shopify journey.

For Our E-commerce Entrepreneurs:

• Whether you are just starting out or looking to refine your ad strategies, this episode offers valuable insights and advice.
• Equip yourself with the knowledge to navigate the changing landscape of social media ads.

Additional Resources:

• Visit LaunchandScale.co/Gold for a comprehensive range of e-commerce resources and guides.
• For personalized advice and strategy planning, book a consultation with our experts at LaunchandScale.co/apply.

Welcome to another episode of the Launch and Scale Podcast, where we bring you the latest insights and strategies for scaling your e-commerce business.

In this episode:

• We're exploring essential tips and common mistakes to avoid in managing a successful brand ambassador program.
• Understand how to select the right ambassadors for your brand and the pitfalls to avoid in this process.
• Learn about setting clear expectations and goals for your brand ambassadors.
• Discuss strategies for maintaining effective communication and building long-term relationships with your ambassadors.

Key Takeaways:

• Discover how to leverage brand ambassadors to enhance your brand's reach and credibility.
• Insights into integrating ambassador programs with your overall marketing strategy.
• Practical tips for measuring the success of your brand ambassador program.

For E-Commerce Entrepreneurs:

• Whether you're just starting out or looking to refine your existing program, this episode is packed with actionable advice tailored for e-commerce entrepreneurs.
• Tap into the potential of brand ambassador programs to drive growth and engagement for your online store.

Additional Resources:

• Visit LaunchandScale.co/gold for a wide range of e-commerce resources and guides.
• For personalized advice and strategy planning, book a consultation with our experts at LaunchandScale.co/apply.

Welcome to our Forward-Focused LinkedIn Live Session! As 2024 approaches, the e-commerce landscape is rapidly evolving. Join us for an insightful exploration of the latest trends that are shaping online retail.

In this session, we will:

• Uncover key trends set to dominate e-commerce in 2024.
• Analyze how shifts in consumer behaviors and technology advancements are reshaping online shopping.
• Discuss strategies to adapt and thrive in the changing e-commerce environment.

This session is crucial for anyone in the digital marketplace, from established online retailers to new entrants. Equip yourself with insights and tactics to stay ahead of the curve in 2024.

Other Resources:

• Access a wide range of e-commerce resources and guides at LaunchandScale.co/gold
• For personalized advice and strategy planning, book a consultation with us at LaunchandScale.co/apply

Let's work together to tailor a successful strategy for your e-commerce business in 2024 and beyond.

Discover the secrets of launching a thriving pre-order strategy for your e-commerce business. Learn how pre-orders can not only validate your products but also enhance cash flow and maintain sales momentum, even when you're out of stock.

Episode Outline:

1. Foundational Prep: Establishing Your Unique Selling Proposition

• How to define your 'Oasis Positioning' and set your brand apart.
• Evaluating if pre-orders fit your business model.

2. Crafting The Irresistible Offer

• Overcoming the challenge of selling without social proof.
• Strategies to make pre-orders enticing: discounts, exclusive perks, and storytelling.
• Understanding customer motivations and leveraging scarcity.

3. Building a Predictable Sales Engine: Effective Customer Communication

• The crucial role of clear communication in pre-order phases.
• Tips for keeping customers informed and engaged (emails, website alerts).
• The risks of poor communication: dealing with refunds and chargebacks.

4. Driving Traffic: Sustaining and Growing Your Customer Base

• Emphasizing the importance of ongoing marketing efforts.
• Practical daily and weekly marketing actions.
• Insights from "Atomic Habits" by James Clear on the impact of consistent small changes.

5. Leveraging OPA for User-Generated Content and Social Proof

• Starting with budget-friendly, organic marketing approaches.
• Creative ideas for grassroots marketing and influencer collaborations.
• Sharing success stories from peers and clients.

6. Optimization and Scaling: Managing Consistent Order Volumes

• Strategies for sustaining and increasing order flow.
• When and how to scale your pre-order strategy effectively.

Next Steps:

• For in-depth guidance and additional resources, visit LaunchandScale.co.
• Stay updated with the latest in e-commerce strategies by subscribing to our podcast.
• Ready to elevate your e-commerce game? Book a session with us at LaunchandScale.co/apply for personalized strategies to grow your brand.

Welcome to Episode 96 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. In this episode, we're focusing on a pivotal decision for any brand – hiring a marketing agency. We'll go in-depth on "Best Practices When Hiring Your Next (or First) Marketing Agency," providing you with practical insights to make this critical choice.

What We'll Cover:

- Identifying Your Brand's Specific Marketing Needs

- How to Vet Potential Marketing Agencies

- Understanding the Importance of Agency Specialization

- Key Questions to Ask Before Hiring an Agency

- Red Flags to Watch Out for in Agency Partnerships

- Crafting a Collaborative Relationship with Your Marketing Agency

Conclusion:

Choosing the right marketing agency can be a game-changer for your brand, whether it's your first time or you're looking to switch. This episode will guide you through the nuances of this decision, ensuring you're equipped with the knowledge to form a fruitful partnership that aligns with your brand's goals and values.

Next Steps:

- For more detailed guidance and resources, visit LaunchandScale.co/gold. Here you'll find a wealth of information to assist you in your marketing journey.

- Keep up to date with the latest e-commerce strategies and insights by subscribing to our podcast on your preferred platform.

- If you're ready to take your brand's marketing to the next level, schedule a Million Dollar D2C Brand Launch and Scale Session with our team at https://launchandscale.co/apply. We're here to help you navigate the process and ensure you find the perfect marketing partner for your brand's unique needs.

Welcome to Episode 95 of the Launch and Scale Podcast. In this insightful episode, we uncover critical findings from my extensive audit of hundreds of brands in the wellness space. We'll discuss "Three Key Factors Hurting Sales in Wellness Brands" and delve into the common pitfalls these companies face.

What We'll Cover:

- The Impact of Vague Messaging on Customer Engagement and Conversion

- Over-Reliance on Amazon: Risks and Limitations

- The Pitfalls of Unoptimized Pricing Strategies

- Effective Communication: Crafting Clear and Compelling Brand Messages

- Diversifying Sales Channels Beyond Amazon

- Implementing Dynamic Pricing Strategies for Maximum Profitability

Conclusion:

The wellness industry is booming, yet many brands struggle to capitalize on this growth due to common yet critical mistakes. This episode aims to shed light on these issues, offering actionable strategies to enhance your brand's messaging, diversify sales channels, and optimize pricing. Implementing these insights can lead to significant improvements in sales and overall brand health.

Next Steps:

- For in-depth insights and actionable tips, visit LaunchandScale.co/gold and access a treasure trove of free resources.

- Keep up with the latest trends and strategies in e-commerce by subscribing to the podcast on your favorite platform.

- To personalize your brand's growth strategy, schedule a session with our team at https://launchandscale.co/apply. Join us for the Million Dollar D2C Brand Launch and Scale Session, where we'll help chart a successful course for your wellness brand.

Welcome to Episode 94 of the Launch and Scale Podcast. Today, we delve into a vital and provocative topic – "Why You Should Ignore Your CPA and What to Do Instead." This episode will explore the nuanced concept of blended CPA, emphasizing its importance in an omnichannel marketing approach for a more accurate understanding of Cost Per Acquisition.

What We'll Cover:

• Challenging Traditional CPA Metrics
• Understanding Blended CPA: A Holistic View
• Assessing CPA Across Various Digital Platforms
• Implementing Omnichannel Strategies for Precise CPA Analysis
• Strategies to Streamline Your Marketing Expenditure Across Channels

Conclusion:

In today's ever-evolving e-commerce landscape, sticking to traditional CPA metrics may not provide the complete picture needed for effective decision-making. Embracing a blended CPA model offers a comprehensive look at your marketing efforts, enabling you to optimize strategies and expenditures. Keep these insights in mind as you navigate through the complexities of digital marketing for your brand.

Next Steps:

• Visit LaunchandScale.co/gold to grab free resources that can propel your e-commerce journey.
• Stay updated with the latest e-commerce strategies. Subscribe to the podcast on your favorite platform.
• For a tailored blueprint towards achieving your brand's success, visit https://launchandscale.co/apply and schedule your Million Dollar D2C Brand Launch and Scale Session with our team.

Are Your Products Scalable? The other side of validation

Introduction:

Welcome to Episode 93 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. Today, we're diving into a critical topic that every entrepreneur should consider – the viability of your product. We'll examine scalability from a margins perspective to help you make informed decisions about your business idea.

What We'll Cover:

• Assessing Product Viability
• Margins and Profitability
• Case Studies on Product Viability
• Strategies for Scaling with Healthy Margins
• Risk Assessment for Scaling

Conclusion:

• It's essential to remember that product viability and margins play a significant role in the long-term success of your business. As you evaluate your ideas and plan for scalability, keep these insights in mind. Making informed decisions now can set the foundation for a thriving brand in the future.

Next Steps:

• Visit LaunchandScale.co for detailed show notes and resources.
• Don't forget to subscribe to the podcast on your favorite platform to stay updated with our latest insights on building a successful brand.
• For a personalized blueprint to your brand's success, schedule a Million Dollar D2C Brand Launch and Scale Session with our team. We're here to help you achieve your business goals.

In this episode, we're diving into a topic that can work wonders for your online business - "The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales." If you're wondering how to breathe new life into your email list and uncover hidden revenue streams, you're in the right place.

Next Steps:

• Visit LaunchandScale.co for detailed show notes and resources.
• Don’t forget to subscribe for more insights on building a successful e-commerce brand.
• Schedule a Million Dollar D2C Brand Launch and Scale Session with our team to create a custom blueprint for your brand’s success.

In today’s episode, we delve deep into the crucial decision every entrepreneur faces: selecting the right platform for launching their product. We weigh the pros and cons of two major players, Kickstarter and Shopify, guiding you through the maze of product platform fit, investment considerations, and strategic planning for your launch.

Key Discussions:

1. Product Platform Fit:

• Understanding Kickstarter's audience demographics (age, geography, psychographics).
• Exploring trending product categories on Kickstarter including technology, board games, design, and fashion.
• Evaluating your product’s alignment with Kickstarter’s unique audience and categories.

1. Investment for a $100K Launch:

• Vanity metrics vs. reality in Kickstarter campaigns.
• The real costs of a successful Kickstarter launch, including audience building and marketing.
• Comparing the controlled and predictable launch strategy on Shopify with the variable nature of Kickstarter.
• A detailed breakdown of costs for both Kickstarter and Shopify launches.

1. Fundraising Goals & Order Quantities:

• Assessing the actual fundraising needs for your startup.
• The dilemma of Minimum Order Quantity (MOQ) for startups.
• Weighing the pros and cons of Kickstarter’s fundraising model against the Direct-to-Consumer approach on platforms like Shopify.

Conclusion:

We conclude with a reflection on the vital aspects to consider when choosing between Kickstarter and Shopify. Whether it’s aligning with Kickstarter’s community or opting for a more controlled, scalable approach with Shopify, the decision shapes your brand’s path.

Special Offers:

• Take our tailored Kickstarter vs. Shopify quiz to find the best fit for your product.
• Schedule a Million Dollar D2C Brand Launch and Scale Session with our team to create a custom blueprint for your brand’s success.

Next Steps:

• Visit [Podcast Website] for detailed show notes and resources.
• Don’t forget to subscribe for more insights on building a successful brand.