KickoffLabs On Growth

In this episode of the On Growth Podcast, Josh Ledgard sits down with Anna Fraiberg from the Bay of Quinte Regional Marketing Board. Fraiberg shares the nuts and bolts of their successful marketing campaign that has been driving tourism to the Bay of Quinte region. Get ready to learn about ingenious regional marketing techniques designed to make a significant impact using giveaways.

Anna discusses how the Bay of Quinte Regional Marketing Board leverages giveaways to increase tourism and how these strategies have shaped the growth of their brand and the businesses in their region. You'll hear about different types of marketing campaigns, from big prize giveaways to weekly promotions, and how each is targeted to a specific audience.

Fraiberg also offers an overview of the diverse region of Bay of Quinte in southeastern Ontario, detailing its urban and rural amenities, and emphasising how agritourism plays an integral part in their community.

Discover how their marketing strategies have evolved, incorporating tools such as Facebook, Instagram, MailChimp, and KickoffLabs. Plus, get a glimpse into their partnership with local news sites, chambers of commerce, and local radio stations that amplify their reach.

Lastly, we learn how their biweekly newsletter, full of quality content, further reinforces their connection with their audience and encourages ongoing participation.

Ready to feel inspired and fill your marketing knowledge toolbox to the brim? Then don't hesitate to hit the subscribe button and stay tuned for more episodes of the On Growth Podcast. We promise to deliver incredible insights from industry professionals right to your screen! You don't want to miss it! Subscribe now!

Join us as we talk to Victor Macias, the entrepreneurial spirit behind Santana Snacks and learn how they've collected over 20,000 leads so far. Victor shares the secrets about how they built a commanding prelaunch brand, manipulated Facebook ads to achieve a phenomenal CPC of just 30 cents, and established a reward system that powerfully encouraged viral growth even before they had a product!

Perhaps, one of the most exciting moments in Victor's journey was their stint on the popular show, Shark Tank, which is discussed in-depth, giving viewers an insider's perspective on what it's really like to be on the show.

Furthermore, Victor discusses how they targeted a specific demographic—first-generation Latinos—creating a product that speaks to their nostalgia. He offers valuable tips about product development, like conducting surveys, reverse engineering product ideas, and keeping the audience actively engaged throughout.

The conversation also provides actionable insights into crowdfunding campaigns like Kickstarter while highlighting the benefits of using the KickoffLabs platform to generate viral referrals with its ease of sharing, providing a terrific boost to their email signups.

So, get ready to up your content marketing game by watching this exchange between Victor Macias and KickoffLabs founder Josh Ledgard. Don't forget to hit the subscribe button for our YouTube channel to stay updated with more such engaging and informative content. Hope to see you soon, happy marketing!

Derek Videll and I discuss content marketing trends for 2023 and also announce our latest BOSS Marketer contest at https://grow.kickofflabs.com/boss.

Derek Videll and I discuss content marketing trends for 2023 and also announce our latest BOSS Marketer contest at https://grow.kickofflabs.com/boss.

ChatGpt has gotten very popular for asking all kinds of challenging and even conversational questions. We decided to ask some of our most popular customer questions and decide if the answers really match up with our advice.

Grow your audience for your next launch with Kheirstyn Ross of Launch and Scale. Learn more about the value of influencers, micro-marketing, audience engagement, and everything in between leading to product launch day. 

Maven Pet launched a waitlist campaign for their unique AI pet vet tech. Starting with a growing community, early adopters/ product testers, and a passion for helping pets live a better life- Maven Pet was able to grow exponentially before its official launch with KickoffLabs. Learn how product testing through a waitlist can lead to a wildly successful launch and the brand awareness you're looking for.

With the big holiday season quickly approaching, it's time to start preparing for your marketing strategy to stand out. Thanksgiving, Black Friday, Christmas, and New Year's eve are great times to quickly generate leads with a holiday giveaway contest! Get started in no time with these helpful tips and ideas.

It doesn't have to be expensive.

You can give away anything that you think your ideal audience will like, regardless of the cost. Often samples of your product, experiences, or simply being the first to get something is enough to capture an audience. This also means themed simple items such as fireworks on the Fourth of July or a limited edition of your product to bring the audience back to you.

Give a complete gift or experience.

It is often best to offer a complete experience for your grand prize instead of a discount or an item that requires add-ons. For example, a boutique offering a gift card for the standard price of a complete outfit or VIP tickets to a festival that includes any add-on fees there may be.

Create a Budget

Stick to your budget. You can get creative with packages and prizes being items or services that don't cost you much as long as they are things your audience would be interested in. For example, if you want to stay low-budget for your bakery's grand opening- offer a free cookie package for leads that are a fan of your product.

Have a friend win too.

Encouraging referrals can look like offering "if you win, they also win" items and experiences. This can be a couple's Valentine's Day-themed dinner package, a day at the spa for the winner and their friend, or even work for a service like lawn care- one wins a freshly mowed lawn- they both do.

Exclusivity

When it comes to a waitlist for a new product launch, exclusivity can even be a prize in itself. Offering the top of your list to be the first to receive your product or a limited edition item can be enough to drive a competitive crowd. You can also offer a one-of-a-kind product style for your winner for extra bragging rights.

Listen to hear how a creator engagement space, CLICK, used a milestone rewards waitlist campaign to grow their web3 audience before launching a new product. They used crypto as an enticing reward during the waitlist and only spent $300 on ad-spend so far while exploding on authentic social engagement.