Marketing and Cupcakes Podcast

Join Myke Connolly, the Stand Out Truck King, on a journey through the innovative world of marketing and recruitment in "Marketing and Cupcakes." In each episode, we delve into the sweet spot where marketing meets talent acquisition, exploring cutting-edge strategies for engaging top talent, building culture, and transforming careers. With special guests like Tiffany Tranghese from Pasco Workforce Solutions, we uncover the secrets to attracting and retaining the best employees, all while giving back to the community and elevating your business to new heights. Whether you're a startup looking for your first hire or a seasoned business seeking to refresh your recruitment approach, this podcast serves up the perfect mix of insights and inspiration—topped with a sprinkle of fun!

In this episode of the Marketing and Cupcakes® podcast Myke Connolly, the Stand Out Truck King, features the unapologetically honest Crystal Childs from DoMorre.com. This episode strips away the gloss to reveal the true strategies that drive successful marketing. Recorded live from Venture X Holyoke studio, we explore Crystal's journey from graphic design to becoming a marketing maven, her approach to creating cohesive campaigns, and her advocacy for real results over vanity metrics.

Join us on a deep-sea dive into the world of entrepreneurship with our special 'Whale Talk' episode on the 'Marketing and Cupcakes' podcast. Our guest, a seasoned business owner, Frank Nataloni. He shares invaluable insights on marketing, business strategies, and the path to 50 years of success. Don't miss this opportunity to learn from the best and elevate your business game. Tune in now for a taste of cupcake-infused wisdom!

Join us on the Marketing and Cupcakes Podcast as we sit down with the legendary John Sortino, the man behind the iconic Vermont Teddy Bear brand. Discover the secrets to creating a successful brand, from the power of simplicity to expanding into new markets. Gain insights into John's unconventional journey, including a surprising NASCAR sponsorship that transformed his business. Whether you're a marketing enthusiast or a business owner, you'll find valuable lessons in this conversation with one of America's greatest CEOs.

In this episode of the Marketing and Cupcakes Podcast, host Myke and John dive deep into the importance of understanding market size and need. John shares his experience in the teddy bear industry, where a shift from teddy bears to gifts transformed his business. They discuss the significance of recognizing the market you're in, how it impacts your marketing strategies, and how you can tap into various occasions to expand your business reach. Tune in for valuable insights on making your business thrive by aligning with market demand.

Join Myke Connolly and John Sortino on the Marketing and Cupcakes Podcast as they dive into the world of features and benefits in marketing. Discover how understanding this essential concept can transform your marketing strategy, whether you're selling fitness trackers, salon services, or furniture. Learn from real-world examples and gain insights to craft compelling messages that resonate with your audience. If you're ready to take your marketing to the next level, this episode is a must-listen!

Welcome to another episode of The Market and the Cupcakes podcast, where we dive into the essential strategies and tactics that can sweeten your business success. In this episode, John and Myke discuss the often-overlooked power of having a meeting with yourself, specifically on Mondays. They explore the importance of self-meetings for entrepreneurs and how it can impact your business's growth, particularly in the realm of marketing. Learn how to set monthly and quarterly marketing goals, fine-tune your marketing strategies, and measure your marketing efforts effectively. Plus, discover the GSD formula that can help you prioritize tasks and achieve your business objectives. Tune in and revolutionize your approach to self-reflection and business success.

Join Myke Connolly and John Sortino on the Marketing and Cupcakes Podcast as they tackle a pressing question faced by businesses of all sizes: "How long does good marketing take?" In this insightful episode, they explore the importance of patience, crafting effective messages, and understanding your target audience. Discover the secrets to marketing success and why it's a journey that requires time, strategy, and a dash of creativity.

Welcome to the Marketing and Cupcakes Podcast, where we serve up sweet insights into the world of marketing. In today's episode, Myke and John delve into the realm of radio marketing, demystifying its potential for businesses of all sizes. John, a seasoned expert, shares his invaluable experience and tips on leveraging radio advertising effectively. Discover how radio ads can be tailored to target specific audiences, why timing matters, and the three types of ads that can make or break your campaign. From live reads by radio personalities to recorded ads and creatively produced messages, you'll learn how to craft compelling messages that resonate with your target market. If you're looking to optimize your marketing strategy, this episode is a must-listen. Join us as we explore the intricacies of radio marketing and provide practical insights that can help your business thrive. Tune in and get ready to elevate your marketing game!

Welcome to the Marketing and Cupcakes Podcast, where Mychal Connolly and John Sortino dive into the world of entrepreneurship and marketing, sprinkled with insights and a dash of humor. In this episode, we step away from traditional marketing and delve into a topic that's equally important for business success – landscaping. Have you ever thought about quitting your full-time job to pursue your dream business? Our hosts share valuable advice and experiences, along with practical steps to consider before taking that leap. They discuss the importance of crafting the right marketing message, finding your niche, and understanding your potential customers' needs. John and Myke also draw from their own experiences and share anecdotes about how simple yet effective marketing strategies can help you acquire your first customers and grow your business. Whether you're in the landscaping industry or any other, the lessons in this episode can be applied to help you achieve entrepreneurial success. If you have burning questions about business, marketing, or entrepreneurship, don't hesitate to reach out to us at [email protected]. Your questions may be featured in the Marketing and Cupcakes magazine column!