Music Lessons and Marketing

Discover effective strategies to boost sales and enhance student retention in your music school. In this episode, Dave unveils two proven methods to keep students engaged and coming back for more. Say goodbye to churn and hello to growth with these actionable insights!

Jonah Berger’s onto something: keeping your music school on people’s lips is key. Word of mouth’s a game-changer, and staying memorable doesn’t have to eat up your time. Two main strategies got your back—one for your current kids and another for those who’ve hit pause. Generosity’s your secret weapon. Drop a friendly email now and then, and watch your brand buzz. It’s all about keeping those connections strong, whether they’re fresh faces or old pals.

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Ready to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts to showing genuine gratitude, a tactic proven to build trust and reputation.

Explore how simple, personalized gestures can work wonders in nurturing strong relationships and staying on the radar of both current and former students. Dave will guide you through the art of subtle engagement and authentic connection, going beyond the confines of music lessons.

Don't miss out on valuable insights and unveil practical strategies that ensure consistent engagement and harness the full potential of referrals. Tune in now and transform your word-of-mouth marketing strategy today.

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In this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation.

Music school owners sometimes mistakenly set prices based on their own financial perspective rather than their customers' ability to pay. Dave emphasizes the importance of understanding that clients may value music lessons differently, seeing them either as a commodity or as a transformative experience for their child.

Dave advises music school owners to price confidently, reflecting the quality and value of the lessons they offer, and to use pricing as a tool to communicate this value. He argues that small price increases generally do not deter customers if they understand the value they're receiving, suggesting that effectively communicating the benefits and quality of music education can justify higher prices and attract clients who prioritize their child's development.

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In this episode, Dave speaks with two members of Jonny Wilson’s Build a Music School program and how it helped them grow their music school.

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Learn how to create a music summer camp experience that keeps kids returning year after year.

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In this episode, Dave explores different ways to avoid the summer slump and make summer your most profitable season.

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Camps can be a great way to offset student drops during the summer. In this episode, I speak with the King of Camp, Andy Brown, on how to structure a camp program parents and kids love.

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In this episode, Dave shares 8 lessons he learned about leadership, business, and marketing during COVID.

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Internationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.”

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In this episode, I share a 10-step summer camp marketing strategy that stretches from January to August.

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