The FMCG Guys

Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Singha.

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In this Episode, you'll learn about:

- Moving across continents, functions and industries

- Why going international early is important

- Learning the local culture when leading

- Why rapport may be more important than hard facts 

- Doing business and leading in Asia

- Adaptability in complex financial and cultural situations

Singles Day has rapidly become the number 1 shopping occasion globally. In this episode, we'll focus move the focus towards South East Asia with Julie Landau, an eCommerce veteran in the region, to see what opportunities European Brands can have during this shopping occasion. Some key topics covered:

- Singles Day Vs. Western Shopping Occasions (such as Black Friday
- The South East Asian Market, and differences within
- Key Success Factors for European Brands
- Planning Singles Day ahead of time
- Content Creation and Data Framework

You can also read an outline of iQuest Asia's approach to Singles Day here.

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In the second part of our discussion with Ahold Delhaize’s Director Oliver Baggaley, you’ll learn about the business model of direct-to-consumer; customer value proposition and balancing it with profitability. Main points:

• Q-Commerce: Ahold-Delhaize’s partnerships with the likes of Just Eat and Deliveroo
• Borrowing best practices across global markets
• FMCG: Direct to consumer or eRetailer?
• Profitability Drivers in eCommerce
• Making it easy for the consumer

If you missed it, you can listen to Part One HERE.

Packaging is becoming an increasingly important element in the Consumer Goods industry. Apart from being key from an aesthetic, brand building point of view, today it can also be a game changer in sustainability and new routes-to-market like eCommerce.

Our guest, Jeannine Ferguson, heads up Marketing for Northern Europe at DS Smith, one of the world's main packaging companies. She joined the company after a long career in FMCG, in companies like Coca-Cola and J&J. In this conversation, you'll learn:

- Jeannine's career path in FMCG prior to moving into packaging

- Her purpose as a Marketing Director in Packaging

- The importance of Packaging from a brand building perspective

- Linking Packaging with Sustainability and the impact on shopper's buying decision

- The latest trends in Consumer Goods' Products packaging

Oliver Baggaley joins us from Ahold Delhaize in a series of 2 episodes to understand current opportunities in eCommerce Retail.

In this first episode, we explore how Brands and Retailers can better partner to create joint value. Here are the main points of this first episode:

- The current state of FMCG brands working with Retailers

- Embracing Technology

- The Impact of Supply Chain Challenges

- How does Retail look at FMCG

- Commercial Objectives of the two players

- The role of Data and Insights 

Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on.

We invited Nabil Malouli, who heads up eCommerce at the one of the world’s largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more.

Here are some of the discussion points in this conversation:

• How best in class companies are preparing for covid
• Must-do’s ahead of peak season
• Learnings from the past
• The role of current disruptions
• Excess inventories
• Covid seasonality effect

Getting out of the comfort zone has been the common thread in Stephanie Boudjenah-Mazoyer's career. Having left her native France as a student, she then started an international career, mainly with adidas, where she climbed the ladder across different functions and countries. She credits her background in competitive sports as the cornerstone for her relentlessness. 

Tune in to learn about:

- Stephanie's career journey

- Her background in competitive sports

- Moving internationally, and doing so with a family

- Evolving as a Leader

When we think of traditional commercial marketing, we focus on placement in the traditional store. Either in the isle or displays in the cashier, a lot of the work of the teams in Category Management and Retail Marketing do is securing that space to develop the right messaging to stop, engage and convert shoppers to purchase their products. In an omni-channel world, the digital shelf presents similar challenges but some dynamics are different.

To better understand these dynamics on the digital shelf, we invited Andrew Pearl, VP of Insights EMEA at Profitero (recently acquired by the Publicis Group). In this discussion, you’ll learn about:

• Publicis’ recent acquisition of Profitero
• The 3 Key imperatives to succeed on the Digital Shelf
• How to focus time and resources and avoid time waste
• The role of Amazon
• What’s next in Retail Media and the Digital Shelf

The CPG Guys & The FMCG Guys (Daniel, Efrain, Sri & Peter) got together for a LinkedIn Live event where they discussed all of the latest trends in CPG/FMCG omnichannel retail, such as:

- Consumer Spending in a Volatile Environment

- Retail Media

- QR Code: has it come of age?

- The Metaverse

- War on Talent

And many more!

We are joined by C-Level Executives to take a deep dive into the challenges and opportunities present in today's global Supply Chain. Co-Hosted by Federico Marchesi (Brembo) and Daniel Torres (Dwyer Partners) with an expert panel:
- Lorenzo Giacomoni: former COO L'Occitane, with a vast Operations experience in FMCG and Retail in companies like Reckitt, Coty and Beiersdorf.
- Joachim Schueck: MD at JPS International Consulting, where he advises senior leaders on Supply Chain strategy, transformation and digitalization. Former Operations EVP at Swarovski, PUMA and Lacoste.