The FMCG Guys

Brazil is a country with a population of over 200M that’s gone through a rollercoaster of emotions in both politics and economics. It’s also the 5th-largest country in the world.

We welcome Bruno Chinellato, who heads up online user journey experience and experience at Via, the largest electronics and furniture retailer in Brazil, to better understand what's the status of Digital Commerce in the country and how he sees it evolving. 

In this conversation, you'll learn about:

- Bruno's career journey

- The current maturity status of eCommerce in Brazil

- Specificities of the Brazilian economy: demographics, territory, developmental differences, logistics

- Complexities of this environment when developing Digital

- Managing this complexity as a business leader

- Current areas of growth and opportunity

- What the situation may look like in the coming years.

The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in person at Shoptalk Europe we cover aspects of Retail, Career Building and Leadership, such as:

- Lucia's career in Retail

- Cross-functional moves 

- The evolution of Retail

- Leadership with purpose

- Moving internationally

- Managing different types of people

- What a brand stands for, with the example of Levi's

- Building trust

When we think of artificial intelligence, we may link it to digital channels, but winning in physical retail is still the key to winning in the world of Consumer Goods.

In this episode with the Co-Founder and CEO of Iniflect, Anand Prabhu Subramanian we’ll talk about how Image Recognition and AI technology can empower sales leaders. With him, we explore how AI can help Consumer Goods Companies boost sales in-store.

In this conversation, we cover:

• Post-Pandemic Changes in Retail
• Levers that contribute to a successful sale at a store
• Challenges faced in boosting sales performance in every store
• How FMCG Brands addressing inefficiencies in the store today
• The role AI technology is playing in complementing retail operations and retail businesses
• How FMCG stores will evolve in the future and what FMCG leaders need to do differently
• Key retail intelligence metrics
• How Sales Leaders can use insights to activate them in proactive business decisions

Chat recorded at Shoptalk Europe with Jorge Bueno from Shoppermotion about the future of in-store analytics.

Chat recorded at Shoptalk Europe with Sean Besser from SideChef on the future of online grocery content-to-commerce.

Chat recorded at Shoptalk Europe with Sean Besser from SideChef on the future of online grocery content-to-commerce.

Chat recorded at Shoptalk Europe with Iradj Boroumand from SC Johnson, going over the current state of FMCG eCommerce.

Chat recorded at Shoptalk Europe with Ian Rendall from Syndigo

The way companies attract new customers is evolving quickly, and one of the ways that’s growing the most is Social Commerce.

To talk about this we are joined by Rafael Schwarz from Territory Influence, which he joined after a long career in FMCG. You may have heard about him because he’s a top voice on Linekdin, where his posts get many more likes than mine.

In this conversation you'll learn about

- The origins of social commerce

- Asia as a pioneer

- Europe and North America's evolution afterwards

- The different social media platforms

- Best Practices in FMCG

- The future of Social Commerce