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Leads2Scale
by Social Media WeekHow do you build a successful, sustainable, marketing driven organization? Listen to Leads2Scale each week for insights from some of the smartest minds in marketing today.
Copyright: Social Media Week
Episodes
Ep 16: Blowing Sh*t Up with the Michael Bay of Business - Cindy Gallop, CEO of MakeLoveNotPorn
50m · PublishedThis week’s episode of Social Media Week’s Leads2Scale podcast features Cindy Gallop, Founder and CEO at MakeLoveNotPorn, the world's first user-generated, human-curated social sex video-sharing platform.
As brand and business innovator and consultant with over 30 years of experience in the advertising industry, Cindy is someone who has earned the right to speak her mind and when she does, people listen.
During the conversation, Cindy discussed her journey that started with her career in advertising with BBH through to the launch and building of Make Love Not Porn.
She also discussed the #MeToo movement and how she sees it impacting the ad industry in positive ways and how she plans to tackle another one of her favorite subjects “ageism” during her upcoming session at Social Media Week New York in April.
This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)
Follow Toby and Social Media Week!
@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
Ep 15: 20 Years of Storytelling Evolution with Digby Lewis, Executive Director, Content at Iris
51m · PublishedThis week’s episode of Social Media Week’s Leads2Scale podcast features Digby Lewis, Executive Director of Content at Iris, a marketing agency and creative network that works with some of the world’s biggest businesses including Samsung, adidas and Shell.
Digby has over 20+ years in the industry and currently leads the charge for Iris’ global roster of clients, working alongside platform specialists, social creators and editorial to make the next big thing none of us have heard of yet.
During the conversation, Digby discussed his time at MTV and how the rise of the internet and YouTube disrupted the music, magazine and TV industries, how he has helping to prepare his clients for the next wave of disruption, why brands should allow creatives to go off script when it comes to podcast advertisements, and much more.
This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)
Follow Toby and Social Media Week!
@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
Ep 14: AI-Powered Social Listening w/ Aurelien Blaha, Chief Marketing Officer of Digimind
48m · PublishedThis week’s episode of Social Media Week’s Leads2Scale podcast features Aurelien Blaha, Chief Marketing Officer of Digimind, a social media monitoring and competitive intelligence software company.
Coming from a software engineering background, Aurelien made a career shift early on, and has been in the B2B marketing industry for nine years. He recently joined Digimind after working at FINALCAD as Marketing Director for three years.
During the episode, he discussed how the company’s AI-powered social listening technology is helping its clients take marketing to the next level, how Digimind has adopted Account Based Marketing as a way of bringing their sales and marketing teams closer together, and much more.
This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale)
Follow Toby and Social Media Week!
@tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
Ep 13: The Rise of Messaging Bots
36m · PublishedBonus Episode: Deep Social Listening w/ Michael MJ Paradiso, VP, EMEA, at NetBase
29m · PublishedEp 12: Platform Specific Storytelling w/ David Schneider & David Levin of That Lot
49m · PublishedEp 11: Social Media Week London 2018 Preview / The Speed of Feed with Facebook's Kat Hahn
21m · PublishedEp 10: Origins of Fandom & Why Reddit Matters w/ Victor Pineiro, SVP of Social Media at Big Spaceshi
46m · PublishedEp 9: Using Data to Enhance the Customer Experience w/ Josh Neckes, Co-Founder at Simon Data
55m · PublishedEp 8: Listen & Scale with Todd Grossman (CEO Americas, Talkwalker)
32m · PublishedLeads2Scale has 48 episodes in total of non- explicit content. Total playtime is 33:57:33. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on March 25th, 2024 02:43.