Lessons Learned in Marketing

The Gathering recognizes brands that have built amazing cultures and connections with people that go deeper than most. Every February, leading brand luminaries converge at the Fairmont Banff Springs hotel to honour achievements and share marketing techniques.

The Gathering recognizes brands that have built amazing cultures and connections with people that go deeper than most. Every February, leading brand luminaries converge at the Fairmont Banff Springs hotel to honour achievements and share marketing techniques.

Denise Lee Yohn is one of the world's top brand experts. Author of What Great Brands Do and Fusion she talks with David about the common cry, "we need to rebrand!" Denise shares her method of assessing your brand strength and what it takes to really rebrand. Are you ready to stand up for what you do, and how much are you willing to change? Then of course, how do you drive that change?  

Megan Matthews heads up Instinct Brand Equity Coaches, a consultancy created out of a frustration discovered by her father, Ted Matthews, a 30+ year veteran of the advertising world, and author of Brand: It Ain't the Logo.  Instinct Brand Equity spreads the maxim that the only word synonymous with Brand is Culture. Megan has a PR and integrated communications background working across the...

What's the promise that a CRM delivers, what are the best practices to get into CRMs, how do CRMs work with marketing automation and when do you need one? All that on this episode!

Matt Flemming, Executive Producer at Content Works which is Postmedia's content studio shares an overview of what they do. 

This week Melanie Deziel, founder of StoryFuel, talks with David about native and branded content. How do you create a great story for native content? Can native content be too branded or not branded enough? What's the best way to get started in native content? Why are journalists so sought out as creators of native content? And why is transparency critical in native content? Melanie is the...

Viveka von Rosen, the “LinkedIn Expert”, is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand! Viveka shares tools and strategies to succeed on LinkedIn. We'll talk personal LinkedIn pages and Company Pages. How LinkedIn uses hashtags, cleaning up your contacts and LinkedIn's hidden or underused tools.

The Coalition for Better Ads is working to improve the online ad experience for consumers. They've conducted extensive research and have created the Better Ads Standards David spoke with Brendan McCormick, spokesman for the coalition, about their report and what it means. The ad standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date...

Author, entrepreneur, consultant, and leader; Katrina German is our guest this week with the release of her book Action Tracking: Master Your Digital Marketing Strategy in Under 30 Days. More than anything, the book is a guide for businesses and marketers to tackle the beast that is digital marketing. Katrina's step-by-step guide shows you how to find the best messages for your business—the...