Lessons Learned in Marketing

Marketing rideshare. How do Uber and Lyft attract drivers and what lessons can we learn from them about customer experience? Harry Campbell, is "The Rideshare Guy," writer, podcaster, and author of the book The Ride Share Guide. Harry knows everything you’d ever need to become and succeed as an Uber or Lyft driver. Jared Spool is the founder of User Interface Engineering (UIE), the largest...

Athletes are brands — you could even argue they are small businesses. How do they market themselves? This episode we talk to CFL wide receiver Rob Bagg, player agent Rob Fry, and player web manager Jeff Armstead.Marketing yourself as a free agent athlete.

On this episode, Adriel Michaud, VP of Marketing from ActiveDEMAND, talks with David Bellerive about marketing automation. Together they define it, look at its potential and when to know if you should be using automation—or more automation. Enjoy the conversation!  

This week we dig in a bit to influencer marketing and the HYPR platform. HYPR CEO Gil Eyal talks with David about influencer marketing and how it is an increasingly important part of B2C or B2B marketing programs. Influencer marketing isn’t new, celebrity endorsements or trusted reviews have always been a part of marketing, but now the access to influencers using digital has changed how brands...

A master and supporter of big ideas, Jim Aho shares lessons learned from a 40-year career in advertising.Jim encourages us to dig for the big idea, really understand the power of brands, and always remember—don't take it personally. In addition to all that advice, we talk about the challenges of bringing Waskimo back to Regina — and more importantly how creatives and marketers can take care...

On today's episode, David talks with Jaimie Love of Social School.  Social School is exactly what it sounds like, a school dedicated to social and digital marketing. Jaimie shares how it started and what they offer. She also shares some of her advice for marketing in social media.  Enjoy the show! You can connect with The Social School on social media, or through their website:...

Deborah is a data scientist, conversion expert and the founder of GuessTheTest.com. She joins David to talk about the new site, and a wide-ranging conversion about A/B testing. They cover the difference between A/B testing and radical redesigns, explore the best practices of A/B testing and what is a good result? Enjoy the conversation! Check out Deborah's site: GuessTheTest.com

Christine Thille, Sales Manager at Rock 102, joins us to talk about radio. She shares thoughts about radio's effectiveness and relevance, how radio is working with digital, and some tips on getting radio to work well for you!

Briana Brownell is a data scientist in Saskatoon, and founder of Pure Strategy, an artificial intelligence company, helping business improve customer experiences by analyzing data.  Enjoy the conversation! Connect with Pure Strategy:  https://purestrategy.ai/ Connect with Briana: https://www.linkedin.com/in/briana-brownell-08067921/      

Derek Robinson joins Kevin Hayes to talk digital media. Derek previously worked with Brad Wall to help him build his digital presence and now owns and operates Mash Media.  Derek talks about tactics and techniques he used to help strengthen Brad Wall's social presence, and the work he is doing now to help businesses succeed. He and Kevin talk lead generation, content and conversion along with a...