Let's Talk Loyalty

Today's episode is available in audio on "Let's Talk Loyalty" and in video format on www.Loyalty.TV. March 8th is International Women’s Day around the world.

To celebrate, Carly Neubauer created a very special webinar featuring the three female guest hosts of Let's Talk Loyalty.

This was in response to feedback from members of WiiN, a not for profit association that works to connect, educate and empower women in the incentive and loyalty industry.

When WIIN members were asked who they’d like to hear from for International Women's Day, the names that came up included Paula Thomas, Charlie Hills and Amanda Cromhout.

Today we're publishing that webinar as an episode of Loyalty TV and Let's Talk Loyalty to celebrate International Women's Day, and as a perfect opportunity to hear from all of the Let's Talk Loyalty interview hosts in one recording.

Thanks to Carly and everyone at WiiN for organizing this webinar in celebration of International Women's Day.

Show Notes:

1) Carly Neubauer

2) Paula Thomas

3) Charlie Hills

4) Amanda Cromhout⁠

5) WIIN

This episode focuses on the Avolta Loyalty Programme – the global programme of this leading global travel experience player with over 5,500 duty free, food & beverage and convenience stores across 75 countries. With Camilo Courtenay, the Global Loyalty Lead at Avolta.

Camilo heads up global loyalty at Avolta. Prior to joining, he worked in various loyalty roles at Vodafone, Eurostar and British Airways and brings a wealth of industry experience to our show.

Today we will be learning about Camilo’s favourite loyalty programmes, how loyalty is changing in travel and all about the existing Avolta programme and plans for the future.

Hosted by Charlie Hills.

Show Notes :

1) Camilo Courtenay

2) Avolta Loyalty Programme

3) European Loyalty Whitepaper

4) Mando-Connect

5) YouGov

This week's episode of the "Wiser Loyalty" podcast seriesexplores themost foundational course in The Loyalty Academy curriculum, Introduction to Loyalty #101.

Our host today is⁠Bill Hanifin, who takes on this topic solo as co-host⁠Aaron Dauphinee is on assignment in Argentina.

Bill poses a True/False test that challenges the foundational concepts of customer loyalty. In the process he clarifies conflicting terminology, sheds light on how loyalty is evolving and explains why Loyalty Marketing is equivalent to a Swiss Army Knife. Bill’s affinity for life-long learning made the opportunity to challenge traditional thinking irresistible. This discussion reveals what remains true today from original best practices and where the business has evolved over the past decade.

In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation. Throughout March, we will continue to explore elements of the Foundations of Loyalty.

Show Notes:

1)⁠⁠⁠Bill Hanifin⁠⁠⁠⁠

2)⁠⁠⁠Aaron Dauphinee⁠⁠⁠

3)⁠⁠⁠The Wise Marketer

This episode is available in audio format on "Let's Talk Loyalty" and on Loyalty.TV.

Today’s episode, features a loyalty program called Clos19 from the iconic brand Moët Hennessy, the Wines and Spirits Division of LVMH.

LVMH is the world's leader in luxury, operating in 6 different industries, across 81 countries. Many of their products have been around for centuries, while others are just starting their journey.

Today we are joined by ErinScarfe, Head of Consumer Engagement within e-business driving Clos19 for Moët Hennessy,and her colleague Anaïs Lebreton who leads eBusiness and Loyalty for Ruinart which is both a champagne of choice for an international clientele and one of the jewels in the crown of the LVMH group.

Listen (or watch) to enjoy our conversation all about Clos19.

Show Notes:

1) ErinScarfe

2) Anaïs Lebreton

3) Moët Hennessy

4) Ruinart

5) Clos19

6) LVMH⁠

7) #342: Helping Customers Choose Better - SAQ Shares Powerful Results Selling Wines, Beers and Spirits in Canada

8) Watch this episode at www.Loyalty.TV

In this episode, we delve into the remarkable journey of Monique Forbes, who worked behind the award-winning Air New Zealand loyalty program. Join us as we explore the evolution of this program, from its inception to its groundbreaking retail coalition comprising over 65 partners.

Monique's expertise doesn't stop there – we'll also uncover the intricacies of her work on the proprietary loyalty program at Mercury Energy.

Get ready for insights into loyalty program innovation and the strategies that drive success in the ever-evolving landscape of customer loyalty.

Hosted by Carly Neubauer

Show Notes:

1) Monique Forbes⁠

2)⁠⁠⁠ Air New Zealand⁠

3) InZone Education Foundation

This week's episode of the "Wiser Loyalty" podcast series ties up the month's focus into select constructs taken from the Psychology of Human Behavior course curriculum of the Loyalty Academy™.Our hosts, Bill Hanifin andAaronDauphinee, will lead us into understanding why and how it's emotion that explains the "say-do" gap.

Learn how this universal problem to all marketers can lead to unsatisfying and inaccurate observations or marketing actions that do not elicit a response or desired outcome as loyalty program operators would expect or like. Understand the rising importance for

Each month Bill andAarondraw a theme based on the courses required to earn theCertified Loyalty Marketing Professional™ (CLMP™)designation. If you enjoyed this week's episode or all the episode's inFebruary, then be sure to join us in March when we explore facets of the types of Loyalty Business Models in play today and possibilities yet to come that are on the horizon.

Show Notes:

1)⁠⁠Bill Hanifin⁠⁠⁠

2)⁠⁠Aaron Dauphinee⁠⁠

3)⁠⁠The Wise Marketer

Today's episode is available as a podcast on "Let's Talk Loyalty" and in video format on www.Loyalty.TV.

This episode features another iconic brand - MGM Resorts!

Driving customer loyalty in the competitive entertainment industry is fascinating, and today you’ll hear the story of how MGM Resorts recently relaunched, re-branded and re-positioned their original loyalty program in order to meet the dramatically changing profile of visitors to Las Vegas.

Our guests are Anil Mansukhani, Vice President Loyalty Marketing and Beck Sundquist, the Vice President of Product Management at MGM Resorts International.

Enjoy the show!

Show Notes:

1) Anil Mansukhani⁠

2) Beck Sundquist

3) MGM Resorts⁠

4) MGM Rewards

5) Watch this episode at www,Loyalty.TV

It's the 500th episode of Let's Talk Loyalty and we couldn't be more proud!

This episode is a wonderful collection of voices from our audience - some of the incredibly LOYAL people who listen to our show week in and week out.

Let's Talk Loyalty was first published back in 2019, and it was the very first podcast in the industry. While there are lots more people now publishing audio content for loyalty marketing professionals, we'll always be particularly proud of us being the first!

We have been truly blessed to have so many amazing people listening, and as a result, we consistently rank in the top 3% of all global podcasts.

SO THANK YOU ALL!

To celebrate this milestone of 500 episodes, today is dedicated to our loyal community.

We are thrilled that so many of you shared your voice messages with us, so we can share them with everyone else!

These voice messages capture some of the incredible feedback we regularly get privately, telling us how much our content means to you and how much you learn by listening.

This episode is a compilation of some wonderful wishes and voice messages from around the world, sharing that wonderful feedback with each other.

We hope this episode helps you feel part of something truly great – a show where so many iconic brands and industry experts come and share their wisdom so generously.

Thanks to all of you who sent in a voice message for this major milestone of 500 episodes.

We can’t wait to bring you our latest exciting ideas as we build the Let's Talk Loyalty community in the months and years to come!

Enjoy!

Show Notes:

1) Nejib Ben-Khedher

2) Rich Long, CLMP

3) Danielle Brown

4) Erica Hood

5) Mayank Singh
Nicholas Kerr

7) Sebastian Huschner, CLMP™

8) Paul Kramer

9) Renato Ramos

10) Lynn Tan

11) Phil Rubin

12) Emily Ong, CLMPᵀᴹ, CSPO®

13) Amanda Cromhout

14) Lisa Brightwell

15) Charlie Hills CLMP

16) Cristina Ziliani

17) Javier Marin Martinon

18) Nik Laming CLMP

19) Suryaveer Singh

20) Valerie Popeck

21) Pablo Sordo

22) Adam Posner

23) Jenn (Arment) McMillen

24) Kevin Crowe

25) Abhi Vyas

26) Richard Schenker

27) Leandro Torres

28) Kristie Atkins

29) Brian Almeida

30) Alyssa Callahan

31) Lisa Routel

32) Nizar Al Qabbani

33) Jason Foo

34) Charles Ehredt
35) Dominik Olejko

36) Let's Talk Loyalty

Senior faculty from theLoyalty Academy™, Bill Hanifin andAaronDauphinee, are back to host the latest episode of the "Wiser Loyalty" podcast series. This week they bring with them insights that dive deeper into this month's focus on the Psychology of Human Behavior.

Learn about the Endowed Progress Effect and why creating momentum through incentives or benefits for your members, when onboarding or after they've set a redemption goal can influence continued behaviors.

Our experts provide their thoughts on its applicationto Loyalty using both sector and brand specific examples.The constructs discussed each month are taken from theCertified Loyalty Marketing Professional™ (CLMP™)curriculum and a constructs from a new course will be covered as a theme each month.

Show Notes:

1)⁠⁠Bill Hanifin⁠⁠⁠

2)⁠⁠Aaron Dauphinee⁠⁠

3)⁠⁠The Wise Marketer

Today's episode is available in video on www.Loyalty.TV and as a podcast as Let's Talk Loyalty.

"Loyalty Connect" is being positioned as the flagship conference for the loyalty industry for 2024, taking place in Dubai in April, with an expectedattendance of over 3,000 people!

This podcast shares the origins and intentions of the conference for its inaugural year.

This incredible event will also feature the International Loyalty Awards, which is taking place outside of the UK for the first time in its 13 year history.

No matter what area of loyalty marketing you work in, on the brand side OR the partner side, Loyalty Connect is an exciting event not to be missed.

My guest today is Co-Founder and Co-Chief Executive of Loyalty Connect, Marian Kelly.

I hope you enjoy our conversation.

Show Notes:

1) Marian Kelly

2) Loyalty Connect⁠

3) International Loyalty Awards

4) Watch this episode at www.Loyalty.TV