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thenormanagency.com

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Creative Conversations from The Norman Agency

by Jim Norman and Becky Trenton

The Norman Agency's Creative Director and Project Manager discuss important aspects of radio advertising creation.

Episodes

Performing & Directing, Pt.3

11m · Published 26 Oct 14:07

Even more tips for performers and producers/directors of radio commercials. With The Norman Agency's Jim Norman and Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com).

Performing & Directing, Pt.2

10m · Published 21 Oct 14:12

More tips for radio-ad performers and directors/producers about better ways to work -- and to work together. Featuring New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com).

Performing & Directing, Pt.1

15m · Published 14 Oct 14:13

How can radio-commercial directors (producers) get better performances from actors? How can actors get what they need from directors in order to give those stronger performances? Most importantly, how can professionals on both sides of the studio glass communicate more effectively with each other and together create more effective ads? Jim Norman, Becky Trenton, and New York actor Doug Shapiro (www.dougshapiro.com or www.thesavvyactor.com) sat down at 38 Greene studios in Manhattan to answer those questions.

What Listeners Hate Most About Radio Ads

5m · Published 28 Apr 14:16

We researched three years' worth of angry comments -- posted on internet forums and blogs and filed with the Advertising Standards Council -- directed at radio ads. The result? Our Top 5 Countdown of what listeners hate about radio commercials. (Think of it an as an ad-visory.)

How to Create Great Radio Commercials -- in Brief, Pt.2

7m · Published 01 Oct 14:23

We discuss Steps 6 to 10 of the development of a Creative Brief that will result in effective, business-building radio commercials.

How to Create Great Radio Commercials -- in Brief, Pt.1

7m · Published 01 Sep 14:25

Effective, business-building radio commercials start with a great Creative Brief. In this conversation, we discuss Steps 1 to 5 (of 10) in the development of a great Brief.

Your Radio Campaign - Give It Time

10m · Published 01 Aug 14:27

Why, in addition to having great radio commercials, you also need great airtime schedules. And some ideas about how to get them.

Accuracy Matters

7m · Published 14 Jul 14:28

How flawed premises, faulty facts, and fake performances can ruin the effectiveness of your radio commercials.

Are Your Ads Selling Your Competitors?

5m · Published 01 Jun 14:29

How to make sure your ads aren't helping your competition succeed.

Taking Care with Radio Commercials

8m · Published 01 May 14:31

Why radio commercials should be created with the same care as other marketing communications, like print ads.

Creative Conversations from The Norman Agency has 15 episodes in total of non- explicit content. Total playtime is 2:07:07. The language of the podcast is English. This podcast has been added on August 30th 2022. It might contain more episodes than the ones shown here. It was last updated on January 29th, 2024 07:18.