In the Sauce
by Heritage Radio NetworkA podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.
Copyright: © 2018 Heritage Radio Network
Episodes
Building Delightful and Peculiar (In a Massive Category)
57m · PublishedPaul Voge is the CEO and Co- Founder, with his wife Maddie, of Aura Bora, the sparkling water made with herbs, fruit, and flowers. On this episode of ITS, Paul and Ali talk about how Aura Bora is communicating their values and differentiating itself from other sparkling waters. Whether it's brand voice, their flavors, or limited additions, Aura Bora is defining what craft water looks like at scale.
Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!
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Building, Community-First
1h 7m · PublishedKevin Lee is the Co-Founder of Immi, the better-for-you Asian American food brand that invented the world's first low-carb, high-protein, and 100% plant-based instant ramen. On this episode of ITS, Kevin shares how he and his co-founder applied principles from their experiences as tech product managers to CPG and built a deeply engaged community. Before they even had a great product.
HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically better world. This month, we’re asking you to join us. Become a monthly sustaining member at heritageradionetwork.org/donate.
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Building Like You're KIND
56m · PublishedElle Lanning is Managing Director at Equilibra Ventures – a new platform from Daniel Lubetzky the founder of KIND Snacks. On this episode of ITS, Elle and Ali extract critical lessons we can all learn from KIND's journey: From its early days working to move out of the supplement set, to its iconic team culture, to the critical question it kept asking consumers.
HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically better world. This month, we’re asking you to join us. Become a monthly sustaining member at heritageradionetwork.org/donate.
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Buiding With Costco
1h 2m · PublishedJeremy Smith is the founder and CEO of LaunchPad, a full-service strategy, branding, and broker group focused on Costco. He has spent over 35 years in strategic sales, branding, and marketing, and has worked with some of the world’s most iconic brands including Apple, Chobani, Krave Jerky, and Bob’s Red Mill. On this episode of ITS, Jeremy breaks down Costco for the emerging brand: When it makes sense, what we need to have nailed down before the launch, what motivates a Costco buyer, and perhaps most importantly, when to decide you're NOT ready.
HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically better world. This month, we’re asking you to join us. Become a monthly sustaining member at heritageradionetwork.org/donate.
In The Sauce is Powered by Simplecast.
Building Line by Line
56m · PublishedAnna-Lena Kamenetzky is the Founder and CEO of Touch Capital, a venture/growth investment fund focused on consumer products and services companies. On this episode of ITS, Anna-Lena shares insights from her career in investment banking, large cap investment firms, and private equity to help emerging brands plan for the future.
HRN is home to transformative exchanges about food. Our 35+ member-supported food podcasts empower eaters to cultivate a radically better world. This month, we’re asking you to join us. Become a monthly sustaining member at heritageradionetwork.org/donate.
Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!
In The Sauce is Powered by Simplecast.
Building Brand Love
1h 9m · PublishedMike Gelb is the host of the Consumer VC Podcast, where he interviews venture funders and CPG founders. On this episode of ITS, Mike shares the themes and tenets he's gathered from over 200 interviews, including the importance of an organic sales engine, why retail-focused CPG investors are a great bet, the end of cheap digital ads, and why truly unique brands will make it through the rough patch ahead.
Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!
In The Sauce is Powered by Simplecast.
Building Like Bobbi
53m · PublishedBobbi Brown is a beauty industry titan, world-renowned makeup artist, best-selling author, and now, the Founder of Jones Road, the beauty brand that's recently gone viral on TikTok. On this episode of ITS, Bobbi and Ali talk authenticity: Knowing who you are, what makes you feel good in your skin, and how your business is, and should be a reflection of that. This is one to save - full of both business advice and life advice.
Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!
In The Sauce is Powered by Simplecast.
Building Analog in a Digital World
59m · PublishedHailey Swartz is Co-Founder and Co-CEO of Actual Veggies, the chef-crafted veggie burger popping up in retailers across the US. On this episode of ITS, Hailey sings the praises of QVC, good ol' fashioned grocery stores, testing and learning with buyers, and surrounding yourself with just the right amount of people who know what they're talking about.
Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!
In The Sauce is Powered by Simplecast.
Building on Iteration
1h 6m · PublishedJake Deleon is the founder and CEO of Fila Manila, the company bringing next gen Filipino flavors to consumers across the US. On this episode of ITS, Jake and Ali talk founder-product fit, the value of curiosity and innovation, and why Amazon is a great learning tool... if you use it right.
Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!
In The Sauce is Powered by Simplecast.
Building for Your Flock
1h 7m · PublishedGeorge Milton is Co-Founder and CEO of Yellowbird Foods, the spunky/spicy, Austin-based hot sauce brand made with real fruit and veggies. On this episode of ITS, George and Ali talk about identifying your core consumer, finding them, and building with them where they are. In George's words, "The most expensive and inefficient way to grow is trying to steal someone else's customer."
Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!
In The Sauce is Powered by Simplecast.
In the Sauce has 235 episodes in total of non- explicit content. Total playtime is 221:25:31. The language of the podcast is English. This podcast has been added on August 30th 2022. It might contain more episodes than the ones shown here. It was last updated on May 17th, 2024 13:11.
