Lunch Hour Legal Marketing

Casey Cheshire shares strategies for successful marketing automation.

Katy Goshtasbi shares strategies for identifying and utilizing your strengths to grow your legal business.

Gyi Tsakalakis and Kelly Street answer listener questions in this special mailbag episode.

Traci Reuter offers essential strategies for social media marketing for lawyers.

Thomas Hamilton examines AI trends in the legal industry and dispels many myths surrounding AI tech.

Rebecca Harding of Saltwhistle shares the value of creating a human connection with clients, common mistakes in law firm marketing, and how younger lawyers can help drive their firms’ IT planning.

Gyi Tsakalakis and Kelly Street talk to Michelle Calcote King about all things PR for law firms. They discuss best practices for press releases, laying out what types of news are worthy of release to the media and outlining how to establish a relationship with a journalist.

In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Martha van Berkel about all things schema markup, a.k.a. structured data. Martha explains how this data language helps search engines understand what people are looking for in the real world and connects them to optimal search results. They discuss how lawyers can apply schema markup in their SEO and how understanding what drives online engagement can help lawyers make better business decisions.

Some lawyers may not realize that creating fake reviews is illegal and has serious consequences. In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jason Brown, founder of reviewfraud.org, about his work investigating fraudulent reviews. They define what constitutes a fake review and discuss the most common instances of abuse found in the legal community.

How can lawyers build influence in the legal community? In this episode, hosts Gyi Tsakalakis and Kelly Street talk to Jordan Harbinger about his career as a social dynamics expert and influential podcaster. They discuss Jordan’s networking advice for creating meaningful and useful professional connections. They also delve into how to make good impressions and exude approachability.