Marketing Happy Hour
by Marketing Happy HourJoin us for a weekly happy hour with your peers in marketing. We share career insights, social media strategies, and brand marketing tips for Millennial and Gen Z marketers. Our past guests have shared their experiences from working with brands like Rare Beauty, Disney, LinkedIn, YouTube, Auntie Anne’s, and more. Whether you’re working for a corporate brand or building your own business, each episode will give you new insights that you can take immediate action on. Grab your favorite drink and listen in! Learn more: https://www.marketinghappyhr.com/ Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Copyright: Marketing Happy Hour
Episodes
The Power of Podcasting: A Conversation with Cassie + Erica of Marketing Happy Hour
37m · PublishedWhether or not you've already thought about starting your own podcast, you'll want to listen in to this episode.
This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marketing funnel, and growing a community beyond the podcast once you've launched.
Here's a peek at what we cover in this episode:
- The rise of podcasting as a powerful marketing channel, noting that the average American listens to 8 podcast episodes per week
- The unique benefits of podcasting compared to other marketing mediums
- The number one thing that will positively impact your business in 2024 and beyond - and how to foster that through podcasting
- How to build an effective show - a deep dive into defining your audience, narrowing down your podcast's purpose, determining the format of your show, and general best practices for podcast production and optimizing discoverability
- How podcasting can be integrated into your larger marketing funnel to drive leads and sales and stay top of mind for consumers
- Tips for growing your community and measuring the success of your podcast
Grab a drink (and a pen + paper!) and listen in to this week's Marketing Happy Hour conversation!
Interested in starting your own podcast and want to dive a bit deeper? Grab our Podcast Launch Strategy Guide here.
Ready to get started, but need a partner to help you along the way? Learn more about MHH Media and fill out this interest form!
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox:Join our email list!
Connect with Co-Host Erica:LinkedIn|Instagram
Connect with Co-Host Cassie:LinkedIn|Instagram
Follow MHH on Social:Instagram|LinkedIn| Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour(or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/supportHow to Build a Powerful Network (+ Innovative Branding Strategies) | David Jaffin of OpenFortune
35m · PublishedWe're excited to introduce you to David Jaffin, Chief Marketing Officer at OpenFortune - one of the fastest growing advertising agencies in the U.S. At OpenFortune, David works with clients like Bet MGM, Zelle, Duolingo, Manscaped, Zip Recruiter, and more. In this episode, Cassie and David talk through the impact that building a powerful network can have on your career, how to implement innovative brand strategies, why adapting to AI and familiarizing yourself with the tools available can put your brand at a true advantage, and how to balance personal pursuits with work to become a well-rounded, fulfilled professional.
About David Jaffin, in his own words: As an experienced marketer and entrepreneur with over five years of C-Suite experience, I've dedicated my career to the art of storytelling, athlete branding, and the startup ecosystem. My passion lies in not just navigating the business world but in finding meaningful ways to give back through my work.
At OpenFortune, I've been instrumental in driving growth, leading to our ranking at #128 in the 2023 Inc. 5000 list for the fastest-growing companies. My focus has been on spearheading the company re-brand, overseeing the development of a new website, sales materials, and content to enhance the brand's presence and effectively communicate its value proposition.
Before OpenFortune, as a co-founder and Chief Content Officer at GRIT Player Services, I built and sold a successful creative agency, shaping the personal and professional brands of over 50 NFL, MLB, and NBA athletes. My work spans across content creation, including the impactful documentary "Making America," and extends into thought leadership through guest lectures at esteemed universities.
Outside the office, I'm equally passionate about my personal pursuits, which include triathlon training, leading a book club, and volunteering my time to tutor children in reading.
Connect with David: Instagram | LinkedIn
Listen in to David's podcast, How The F*ck Did You Get That Job?
Learn more about OpenFortune: LinkedIn | openfortune.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox:Join our email list!
Follow MHH on Social:Instagram|LinkedIn| Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour(or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/supportInside the Mind of a Creative Director | Leah Palmquist of Caribou Coffee
32m · PublishedThis week, Erica's chatting with Leah Palmquist, Creative Director at Caribou Coffee. In this episode, Leah gives us a peek inside her mind when hiring creative talent for her team, how she works with marketing team members to craft effective creative briefs, and how Caribou Coffee stands out in a saturated market by having a strong brand identity, product innovation schedule, and curated customer experience.
Here's a peek at what we cover in this episode:
[00:03:19] - Leah describes her career journey thus far, from obtaining a graphic design degree from the University of Minnesota to her current role as Creative Director at Caribou Coffee. She also reveals how she leads her creative team and what she looks for when hiring creative talent (hint: the more you narrow your niche, the more marketable you are as a creative)!
[00:08:37] - Leah explains how to craft an effective creative brief, including relevant information and context.
[00:14:04] - Leah walks us through the strategy Caribou Coffee implements to stand out in a heavily saturated space like coffee, including their strong brand identity, product innovation schedule, and unique curated customer experience. She also explains the creative team's role in communicating this differentiation, and the subliminal messaging that comes through creative work.
[00:20:23] - Leah shares how brands with limited resources can ensure they're optimizing their creative processes, and reveals two new Caribou Coffee launches live TODAY!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Leah's episode:
Developing Story-Driven Video Content (+ A Mini Breathwork Session) | Chris Keener of MUD/WTR
Should You Hire a Creative Agency? | Jesse Green of Handcar
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox:Join our email list!
Check out Caribou Coffee: TikTok | YouTube | Instagram | Facebook | cariboucoffee.com
Connect with Co-Host Erica:LinkedIn|Instagram
Connect with Co-Host Cassie:LinkedIn|Instagram
Follow MHH on Social:Instagram|LinkedIn| Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour(or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support4 Actionable Tips for Career Growth | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley
37m · PublishedThis week, Cassie and Erica sit down for a solo episode to chat through four actionable tips that will truly impact your career journey. Here's what we're diving into:
Tip #1: Build Your Network - It's Your Greatest Asset
Tip #2: Build Your Personal Brand (on LinkedIn + beyond)
Tip #3: Do Things That Scare You
Tip #4: Build Your Skills
Download our Marketing Happy Hour Starter Kit
Join our LinkedIn group: Marketing Happy Hour | Open Jobs
Check out our Job Board
Other career-focused episodes you'll love if you enjoyed this episode:
Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty
Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions
Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero
How to Find a Mentor | Matthew Miller of Orlando Informer
A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kanter of Creative People
Is it Time for a Career Shift? | Ashley Menzies Babatunde of No Straight Path
Why You Should Attend Industry Events (+ An Inside Look at POSSIBLE 2024) | Christian Muche of POSSIBLE
This episode is brought to you in partnership with Creative People. Creative People offers a human-first approach to the recruiting process for both brands and talent to help build best-in-class product, design, and marketing teams for the world's most disruptive startups.
If you're looking for an excellent partner to assist you in searching for and hiring your next team member, head to creativepeople.com to get started! Don’t forget to tell them you were referred by Marketing Happy Hour!
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox:Join our email list!
Follow MHH on Social:Instagram|LinkedIn| Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour(or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/supportStop Over-Curating Your Social Media Feeds | Macy Thompson of Spritz Society
41m · PublishedThis week, Cassie and Erica sit down with Macy Thompson, Social Media Manager at Spritz Society - a sparkling cocktail brand made with 100% real wine, real flavors, and real ingredients. Listen in as Macy shares her journey from TikTok creator to spearheading content at Spritz Society, and reveals her insider tips for growing your personal brand online and creating engaging content across different platforms.
Here's a peek at what we cover in this episode:
[00:04:45] - Macy shares her career journey thus far, explaining how a viral TikTok video led to her freelance gig managing Spritz Society's TikTok, and walks us through the natural progression from that freelance gig to her current role as the brand's full time Social Media Manager.
[00:07:50] - Macy explains how developing her personal brand and social media presence has truly helped her in her career, and reveals how she's grown her TikTok following by being herself (and NOT overthinking her content!). She then gives her best advice for aspiring content creators and uncovers why she believes in quantity over quality on TikTok for both brands and creators.
[00:14:06] - Macy walks us through the current social media strategy for Spritz Society, and how they're using humor to connect with their audience. We also have a fun conversation about the marketing strategy behind their recent launch at Target.
[00:25:50] - Macy explains how the brand remains so present and engaged with their community and shares some trend predictions for 2024 and beyond.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Macy's episode:
Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills
Marketing a New Category | Brianda Gonzalez of The New Bar
Getting Silly on Social Media | Jack Hailey of Chili's
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox:Join our email list!
Follow along with Macy: Instagram | TikTok | "The Bit" Card Deck
Check out Spritz Society: Instagram | TikTok | spritzsociety.com
Connect with Co-Host Erica:LinkedIn|Instagram
Connect with Co-Host Cassie:LinkedIn|Instagram
Follow MHH on Social:Instagram|LinkedIn| Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour(or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/supportPR + Influencer Marketing: Back to the Basics with Amplifyed | Tiana James (prev. Victoria's Secret PINK) + Avery Bash (prev. Smoothie King)
30m · PublishedWe're excited to introduce you to Tiana James, most recently the Director of PR & Partnerships at Victoria's Secret PINK (formerly Keurig Dr Pepper & JCPenny) and Avery Bash, a PR and Social Consultant (formerly Smoothie King & Keurig Dr Pepper). Tiana and Avery recently banded together to create Amplifyed, a course that encompasses the real-world experience and knowledge of working in the PR and influencer spaces, designed for recent graduates and small business owners. In this episode, Tiana and Avery chat through the impact of a strong PR and partnerships strategy and their best advice for young professionals!
About Tiana James: A seasoned professional in PR strategy, Influencer and Celebrity partnership marketing, Tiana has been amplifying brands for almost 10 years. From retail and fashion to the consumer packaged goods (CPG) industries, her career has been dedicated to making brands culturally relevant. Her excitement for the industry and positive approach to relationships fuels her drive to propel brands forward and empower individuals to take charge of their careers.
About Avery Bash: An experienced public relations specialist with a background in digital marketing and startups, Avery has extensive PR and partnerships experience with clients in a variety of industries ranging from tech startups to global lifestyle and wellness brands. With a passion for storytelling and consumer connections, she enjoys challenging the status quo and building creative and effective solutions for brands.
About Amplifyed, in Tiana and Avery's own words: Together, we founded Amplifyed because we saw a knowledge gap in the marketing world. So many smart and successful marketers are still uneducated about the ins and outs of public relations and how to work with influencers. There's a lot of gatekeeping! Simultaneously, traditional marketing or communications classes don't necessarily cover the real-world knowledge necessary to start a career in PR or Social Media/Influencer work. So, our course is really geared towards undergraduate students and small business owners - or really anyone who wants to learn the basics about PR and Influencer Relations!
Follow along with Tiana: LinkedIn | Instagram | TikTok
Follow along with Avery: LinkedIn
Check out Amplifyed: Instagram | amplifyedcourse.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox:Join our email list!
Follow MHH on Social:Instagram|LinkedIn| Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour(or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/supportEvolving Your Brand Over Time | Matt Prince of Taco Bell
38m · PublishedThis week, Erica and Cassie chat with Matt Prince, Brand Communications and PR Director at Taco Bell. In this episode, Matt gives us an inside look at a few of the fun projects he's been able to work on at the brand (like Taco Bell weddings and the Taco Bell Hotel), explains how important relationships are in PR, and speaks to the power of mentorship in your career.
Here's a peek at what we cover in this episode:
[00:03:53] - Matt shares a bit of his career journey thus far, from working for the City of Anaheim in events and communications, leading executive communications at Disneyland, and now his 10+ years at Taco Bell. He also gives us an inside look at some of the standout projects he's worked on with the brand, and how Taco Bell has evolved from a food brand to a lifestyle brand.
[00:12:58] - Matt walks through his current day to day at Taco Bell, including the KPIs his team is looking for, what trends they activate on, and how reactive they can be to trending topics.
[00:17:56] - Matt explains how important relationships are in PR, and how brands can best support the journalists they interact with.
[00:20:36] - Matt speaks to the power of mentorship by sharing learnings from his role as an adjunct professor at Chapman University and his community for young professionals, #ForYouPath.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Matt's episode:
Getting Silly on Social Media | Jack Hailey of Chili's
Media Relations 101 | Jacob Duarte of McDonald's
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Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox:Join our email list!
Follow along with Matt: Instagram | Twitter | TikTok | LinkedIn | foryoupath.com
Check out Taco Bell's Website
Connect with Co-Host Erica:LinkedIn|Instagram
Connect with Co-Host Cassie:LinkedIn|Instagram
Follow MHH on Social:Instagram|LinkedIn| Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour(or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/supportPop Up Shops 101: The Impact of 1:1 Interaction with Your Consumer | Rachel Thaw of Andie Swim
44m · PublishedWe're excited to introduce you to Rachel Thaw, Community Manager at Andie Swim. In this episode, Rachel chats through her experience leading multiple marketing efforts with the brand, how she's showcasing Andie Swim through pop up shops around the country, and the true impact of IRL experiences and 1:1 interaction with your consumer.
Follow along with Andie Swim: andieswim.com | Instagram | Facebook | TikTok
Connect with Rachel: [email protected]
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox:Join our email list!
Follow MHH on Social:Instagram|LinkedIn| Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour(or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/supportThe Secret to Organic Social Media Growth | Orlando Gonzalez of Florida Blue
30m · PublishedThis week, Cassie and Erica sit down with Florida Blue's Social Media Lead, Orlando Gonzalez. With over 15 years of experience and remarkable organic growth of 900% for Florida Blue's social following, Orlando shares invaluable insights into tailoring content for diverse audiences and managing multiple brand accounts effectively. Tune in as Orlando reveals his top tips for social media success - from staying inspired across platforms to tracking KPIs - and discover actionable takeaways to elevate your social media game.
Here's a peek at what we cover in this episode:
[00:03:53] - Orlando gives us a peek into his career background, first working in traditional and digital marketing for G-Unit records and 50 Cent, then transitioning into the hospitality space with Hard Rock and now working in the healthcare world with Florida Blue. He shares his perspective on switching industries as a marketer and explains how he's bringing new life to a traditionally "boring" healthcare industry.
[00:12:58] - Orlando reveals his secret to exponential organic growth by humanizing the brand. He also dives into the strategies he's implementing by channel and how Florida Blue's content differs for each.
[00:17:56] - Orlando explains how he stays inspired, motivated, and organized when it comes to managing multiple brand accounts and creating engaging posts for each brand.
[00:20:36] - Orlando shares how he's tracking metrics to stay on top of their organic growth month over month utilizing Sprout Social, and shares how he is building his personal brand as a Top Social Media Voice on LinkedIn.
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Orlando's episode:
Easy-to-Implement Tips for Each Social Media Platform | Carson Mason of Papa Johns
How to Stand Out on Social Media in 2024 | Maddie Hinderstein of TLC (Warner Bros. Discovery)
Building an Engaging Brand on Social Media | Jack Appleby of Future Social
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox:Join our email list!
Connect with Orlando on LinkedIn
Follow along with Florida Blue: Instagram | Twitter | LinkedIn
Connect with Co-Host Erica:LinkedIn|Instagram
Connect with Co-Host Cassie:LinkedIn|Instagram
Follow MHH on Social:Instagram|LinkedIn| Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour(or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/supportMaintaining a Healthy Lifestyle as a Busy Young Professional | Hailey Gorski, Registered Dietician
27m · PublishedWe're excited to introduce you to Registered Dietician Hailey Gorski. In this episode, Erica and Hailey chat through some healthy habits we can implement as young professionals to set ourselves up for success in our busy lives.
About Hailey Gorski: Hailey is a Registered Dietitian Nutritionist with a Bachelor of Science in Nutrition and Dietetics from the University of Wisconsin-Madison. She completed her dietetic residency at Loyola University Chicago and is a Registered Dietitian with the Commission on Dietetic Registration. She has been featured in Livestrong.com, BeachBody on Demand, and MyFitnessPal.com. Hailey specializes in healthy eating behaviors to help youdroprestrictive eating, feel confident in your skin again, and own your decisions like a BOSS!
Follow Hailey on Social: TikTok | Instagram | thetipsykale.com
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Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.
Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!
Get the latest from MHH, straight to your inbox:Join our email list!
Follow MHH on Social:Instagram|LinkedIn| Threads | Twitter | TikTok | Facebook
New to Marketing Happy Hour(or just want more)? Download our Marketing Happy Hour Starter Kit
This podcast is an MHH Media production. Learn more about MHH Media!
Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.
--- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/supportMarketing Happy Hour has 167 episodes in total of non- explicit content. Total playtime is 96:21:25. The language of the podcast is English. This podcast has been added on August 30th 2022. It might contain more episodes than the ones shown here. It was last updated on May 14th, 2024 04:41.
