Media Roundtable

We live in an age where customers are omnipresent. They're everywhere. Your brand needs to be omnipresent, and Sonic Branding is part of that.” Nikhil Arora (Chief Growth Officer, Albert) The Media Roundtable is back! This week we’re giving you all the best insights from our latest Chief Audio Officer event, the CAO Messaging Forum in NYC. Stew Redwine (VP of Creative Services, Oxford Road) hosts fellow Oxford Road audiophiles Dan Granger (CEO & Founder, Oxford Road) and James Ingrassia (EVP, Client Service, Oxford Road) with special guests Cassandra LaPrairie (Performance Marketing Lead, Audio, Wise) and Nikhil Arora (Chief Growth Officer, Albert). The team is talking: audio’s suitability elephant, getting the most from your host, Zero-to-One Sonic Branding, A/B Testing that actually works, and more. Let’s dig in.

“Media is not math. And anyone who's looking at media from a mathematical perspective is going to end up with the wrong answer and no competitive advantage. Media is human behavior.” Chris Binns, (Chief Strategy Officer, Open X, WPP) The Media Roundtable is back! This week we’re devoting the episode to one question that every Chief Audio Officer should ask themselves: “What’s the core purpose of Audio in an advertiser's ecosystem?” Steven Abraham (President, Oxford Road) hosts fellow Oxford Road luminaries Miranda Romano (VP of Media Operations, Oxford Road) and Neal Lucey (EVP, Strategy & Product, Oxford Road) with special guests Chris Binns, (Chief Strategy Officer, Open X a WPP agency) and Andrea Stillacci (Founder & President, Herezie, Paris). This all-star audio team is talking: $200 headphones, the ultimate sidekick, the value of deep dives, and more. Let’s jump in.

You can say you're compliant, but if there's no auditing, you're judging your own homework.” Neal Lucey (EVP, Strategy & Product, Oxford Road) It’s a brand new episode of the Media Roundtable, and we’re tackling the biggest audio stories of the day: big podcast revenues, platforms too big to quit, and becoming a sports giant. Back on the lead microphone, fresh from hosting Ad Infinitum, is Stew Redwine (VP Creative, Oxford Road). Stew’s joined by fellow Oxford Road experts James Ingrassia (EVP, Client Services, Oxford Road) and Neal Lucey (EVP, Strategy & Product, Oxford Road). Plus we have the world’s favorite Radio Futurologist, James Cridland (Podnews, Podcast Business Journal). We’re talking: Neil Young getting back together with Spotify, Spotify quiet-quitting the IAB, Audacy’s wide world of sports, and more. Let’s dig in.

“When we're creating sonic identity systems, [the] people we're dealing with are experts in absolutely everything in their job except this.” Joel Beckerman, Founder of Made Music The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 3 - "Branding with your Eyes Closed." Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes a person whose name is so synonymous with sonic branding, he needs his own Sonic logo. Joel Beckerman is the author of Sonic Boom and the Founder of Made Music, an award-winning global sonic branding agency racking up wins with every brand from Tostitos to AT&T. Join Stew and Joel as they cover all the major and minor notes of sonic identity and break down radio heavyweights like Whole Foods, Vicks, and Xfinity.

The Media Roundtable is back, and we’re tackling all the nuances of one of the thorniest, most misunderstood, and most rewarding parts of audio advertising: B2B. This deep dive was inspired by the excellent recent report by Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) on reaching B2B decision-makers through audio. “You can't just say, ‘hey, let's give audio a shot–we're just going to throw a bunch of money at it and see what happens.’ You really need to hone in on what you expect will happen and what your benchmarks for success are going to be.” - Rion Swartz (VP, Brand Marketing, Constant Contact) Hosting again is Oxford Road founder and CEO Dan Granger, with Pierre Bouvard himself, and an all-star crew of deep thinkers with extensive B2B chops: James Ingrassia (EVP, Client Services, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road), and Rion Swartz (VP, Brand Marketing, Constant Contact). Together they’re talking all things B2B audio including balancing the long-term and short-term, why everyone should look beyond Business, why good things take time, and a whole lot more. Let’s dig in.

“It's really about consistently showing people you care and just relentlessly reinforcing that the product or service you provide is getting better too.” Jason Calacanis, Entrepreneur and Podcaster In this episode of the Media Roundtable, we’re bringing you a very special fireside chat direct from our recent Chief Audio Officer event in SF. Oxford Road founder and CEO Dan Granger sat down with the one and only Jason Calacanis at the CAO Measurement Forum. Jason’s been shaping the internet for decades as an entrepreneur, angel investor, author, and podcaster hosting multiple shows, including This Week in Startups and the world-famous All-In Podcast. Together they talked about the age of efficiency, why Brand wins, getting the absolute most from your ads through big swings, and a whole lot more. Let’s dig in.

CAOs, did you miss out on Podcast Movement Evolutions? We have the cure for your FOMO right here–an all-new Industry Edition of the Media Roundtable recapping the biggest moments and distilling days of insights into bite-sized chunks with no travel. Dan Granger (Oxford Road founder and CEO) is back on the host microphone, joined by fellow attendees and agents of influence Stew Redwine (Oxford Road VP of Creative Services), Giles Martin, (EVP of Strategy & Insights, Oxford Road), and James Ingrassia, (EVP of Client Service, Oxford Road). And we’re beyond pleased to welcome back the keynote speaker at this year’s event, and frequent MRT guest, James Cridland, the world’s favorite audio futurologist (Podnews, Podcast Business Journal). Join us as we recap the most significant takeaways of this year’s event and distill days of insights into a bite-sized chunk with no travel or expense report needed. “To see somebody (Amy Poehler) that has the option of being in any type of media they want, choosing podcasts… is very validating for where we are at with this channel.” - Dan Granger (Oxford Road founder and CEO)

AI translation seems all the rage, but it’s so yesterday. At Oxford Road, we're on to bigger and better things. In partnership with GoLocalise, we’re able to offer this week’s Media Roundtable podcast in your native tongue, whatever that may be. While everyone else is hyping up translating podcasts into foreign languages, we're breaking boundaries by making podcasts accessible to animals too! That's right, now your furry friends can absorb knowledge from our industry experts. Forget French, Mandarin, and Tagalog – we're talking about translating into "woofs," "meows," and even "moos." Imagine your Fiddo catching up on the latest marketing trends or your Mr. Beans, the cat, getting insights into the advertising world. We've even made our podcasts accessible for our bovine buddies and majestic elephants! So, buckle up as we dive into the first-ever Oxford Road Media Roundtable Industry Edition for animals. From barking breakthroughs to purr-fect strategies, this podcast has something for every creature, big or small. Tune in and let the learning begin – because at Oxford Road, even the animals get a seat at the table. Happy April Fools!

C.A.Os you are in luck–we have a new Industry Edition of the Media Roundtable for you and it will not disappoint. Dan Granger (Oxford Road founder and CEO) is hosting again, joined by fellow agents of influence Kristen Duenas, (Associate Media Director, Oxford Road), Giles Martin, (EVP of Strategy & Insights, Oxford Road), and Ricardo Martinez, (VP of Client Services, Oxford Road). And we’re beyond pleased to welcome back James Cridland, the world’s favorite audio futurologist (Podnews, Podcast Business Journal). “Listeners aren't stupid. They have a lot of choices and they might check you out, but they're probably not going to stay if you're not actually good at the craft.” -Dan Granger (Oxford Road founder and CEO) We’re talking buzzy new sports podcasts, Ringer’s (mostly) AI-proof union deal, the British Podcast Invasion, and so much more. Let’s dig in.

The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 2 - "Hosts are People Too." Host Stew Redwine (Oxford Road’s VP of Creative Services) discusses the importance of advertisers keeping in mind the hosts' humanity on the other end of those talking points they’re sending over. He welcomes a real host and real person who’s at the top of his game but always looking to get better–Jordy Meiselas. Jordy’s one of the three Founders of the wildly popular MeidasTouch Network and co-host of The MeidasTouch Podcast. Join them as they break down four ads from BetterHelp which aired on some of the top sports podcasts. Which are better (and which need help)? “I know my audience better than anybody… as long as I can understand where the brand wants me to go with that message, I can find a perfect world to marry the two.” - Jordy Meiselas, co-Founder MeidasTouch Network, co-host The MeidasTouch Podcast