Writing about your organization can be scary. And asking for money can be even scarier.

So it’s not a wonder we develop an unrelenting case of writer's block when it comes time to craft our fundraising asks. They combine both into the perfect cocktail of yuck. In this episode, Kasey Hammock, storyteller and conspirator for good, explains what story-based content is and how to keep it ethical and organized. She shares how she gathers stories and gives us a recipe to use when writing our fundraising asks.

Timestamps

Introducing Kasey Hammock, Local Conspirator for Good - 0:58
What is story-based content? - 3:18
What is ethical storytelling and how is it used? - 5:10
How to use storytelling to meet your goal - 11:42
How to find and gather story ideas - 14:48
Tools to use for storytelling and testimonials - 19:35
How to craft your story - 21:54
How to recycle content for multiple platforms - 27:30
Ask for help with storytelling - 30:56

To read a fully-formatted article version of this content, visit https://mayecreate.com/blog/mastering-story-based-content-with-guest-kasey-hammock/

Around here, we love Halloween, and what’s Spooky Season without a few scary stories?

In my over 23 years of website development, I’ve collected several stories that will make your skin crawl. From sites that just won’t die to havoc-wreaking hackers, we’ve seen just about everything. Let’s explore some of the scariest. 

To view this content as a fully-formatted blog post, visit https://mayecreate.com/blog/11-true-tales-from-the-crypt-website-horror-stories/

If there's one thing we love to do, it is brainstorming.

We love to come up with ideas. We don't always love to make them happen, but we love the joy of considering them. I listen to podcasts and read emails, newsletters and blog posts just for the ideas to get my creative juices flowing.

So today, we're gonna get your creative juices flowing and talk about creative ways to promote GivingTuesday.

For a fully-formatted article version of this episode, visit our website: https://mayecreate.com/blog/creative-ways-to-promote-givingtuesday/

If there's one thing we love to do, it is brainstorming.

We love to come up with ideas. We don't always love to make them happen, but we love the joy of considering them. I listen to podcasts and read emails, newsletters and blog posts just for the ideas to get my creative juices flowing.

So today, we're gonna get your creative juices flowing and talk about creative ways to promote GivingTuesday.

For a fully-formatted article version of this episode, visit our website: https://mayecreate.com/blog/creative-ways-to-promote-givingtuesday/

Nick Black isn’t who you would expect to start a nonprofit, or a tech company. Until you talk to him, and all the pieces come together.

After serving in the Army in Pakistan, Nick was faced with a problem he knew he had to do something to solve. So he started a nonprofit. Through that, he discovered the giving experience wasn’t the same for all donors, and he knew he had to solve that problem too. Now he’s on the podcast, sharing how you can capitalize on the ways you already interact with donors to make their experience better and raise more than ever before.

Timestamps

Introduction of Nick Black, Stop Soldier Suicide and GoodUnited - 1:47
Finding your donors - 4:05
Defining social giving - 6:49
Figuring out where to start - 12:47
Utilizing available resources on LinkedIn - 15:18
Cultivating support in channel through messaging - 18:19
Navigating social giving - 21:52
Integrating GoodUnited with other systems - 24:44
Transitioning from the military to nonprofits to tech - 25:13

For a fully-formatted article version of this podcast, visit our blog at: https://mayecreate.com/blog/democratizing-fundraising-through-social-giving-with-guest-nick-black/

Nick Black isn’t who you would expect to start a nonprofit, or a tech company. Until you talk to him, and all the pieces come together.

After serving in the Army in Pakistan, Nick was faced with a problem he knew he had to do something to solve. So he started a nonprofit. Through that, he discovered the giving experience wasn’t the same for all donors, and he knew he had to solve that problem too. Now he’s on the podcast, sharing how you can capitalize on the ways you already interact with donors to make their experience better and raise more than ever before.

Timestamps

Introduction of Nick Black, Stop Soldier Suicide and GoodUnited - 1:47
Finding your donors - 4:05
Defining social giving - 6:49
Figuring out where to start - 12:47
Utilizing available resources on LinkedIn - 15:18
Cultivating support in channel through messaging - 18:19
Navigating social giving - 21:52
Integrating GoodUnited with other systems - 24:44
Transitioning from the military to nonprofits to tech - 25:13

For a fully-formatted article version of this podcast, visit our blog at: https://mayecreate.com/blog/democratizing-fundraising-through-social-giving-with-guest-nick-black/

Don’t let your domain name suck. 

Your domain name is the navigator for your business's digital footprint.

It's important to get a good one, because we've all dealt with bad ones, spelling them on repeat on the phone, giving up and sending an email with a link instead. If you’re currently stuck doing this, it is a sign your domain name sucks. Let’s change that.

What makes an awesome domain name?

There are simple steps you can take to get a great domain name, perfect for your company or organization. 

• Choose the right domain name extension
• Make sure your domain name makes sense and is as close to your organization name as possible
• Keep your domain name short
• If your company name is hard to spell, buy variations of your domain name
• Make sure it can be read easily, and doesn’t say any bad things
• Purchase general domain names available for your industry and location, but get your company name as well
• Choose a registrar, and stay up to date with your payments

To read a fully-formatted article version of this episode, visit our website at: https://mayecreate.com/blog/how-to-pick-a-domain-name-that-doesn39t-suck

Don’t let your domain name suck. 

Your domain name is the navigator for your business's digital footprint.

It's important to get a good one, because we've all dealt with bad ones, spelling them on repeat on the phone, giving up and sending an email with a link instead. If you’re currently stuck doing this, it is a sign your domain name sucks. Let’s change that.

What makes an awesome domain name?

There are simple steps you can take to get a great domain name, perfect for your company or organization. 

• Choose the right domain name extension
• Make sure your domain name makes sense and is as close to your organization name as possible
• Keep your domain name short
• If your company name is hard to spell, buy variations of your domain name
• Make sure it can be read easily, and doesn’t say any bad things
• Purchase general domain names available for your industry and location, but get your company name as well
• Choose a registrar, and stay up to date with your payments

To read a fully-formatted article version of this episode, visit our website at: https://mayecreate.com/blog/how-to-pick-a-domain-name-that-doesn39t-suck

For some of us, even if we’ve been doing it for years, asking people for money never gets easier.
In this episode of Nonprofit Marketing with Purpose, we interview Heather Stewart, Director of Development for the Voluntary Action Center (VAC), a pro at the year-end giving ask.
Following her advice, even those who are most wary about seeking donations can find a simple recipe for success. 

Episode Highlights

Introduction to Heather - 1:22
Components of a good year-end ask letter - 4:18
Importance of personal connection in Asks - 8:45
Recap of year-end ask process/donor process - 10:48
How to tie your ask and other marketing together - 14:37
Using your team effectively - 17:34
When and if to use fundraising themes - 20:41
Organizing and segmenting your donor list - 25:24
Should you recycle content - 30:00
Quick tips for creating a year-end ask - 33:27
Learn more about the Voluntary Action Center (VAC) - 36:04

For a fully-formatted article version of this episode, visit: https://mayecreate.com/blog/creating-a-year-end-ask-that-sticks-with-guest-heather-stewart/

For some of us, even if we’ve been doing it for years, asking people for money never gets easier.
In this episode of Nonprofit Marketing with Purpose, we interview Heather Stewart, Director of Development for the Voluntary Action Center (VAC), a pro at the year-end giving ask.
Following her advice, even those who are most wary about seeking donations can find a simple recipe for success. 

Episode Highlights

Introduction to Heather - 1:22
Components of a good year-end ask letter - 4:18
Importance of personal connection in Asks - 8:45
Recap of year-end ask process/donor process - 10:48
How to tie your ask and other marketing together - 14:37
Using your team effectively - 17:34
When and if to use fundraising themes - 20:41
Organizing and segmenting your donor list - 25:24
Should you recycle content - 30:00
Quick tips for creating a year-end ask - 33:27
Learn more about the Voluntary Action Center (VAC) - 36:04

For a fully-formatted article version of this episode, visit: https://mayecreate.com/blog/creating-a-year-end-ask-that-sticks-with-guest-heather-stewart/