Nonprofit Nation with Julia Campbell

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!

You have a hunch that your donors are on LinkedIn … but you feel like a best-kept secret on the platform. Tania Bhattacharyya knows how frustrating that can be. But growing your brand as a thought leader on LinkedIn will position you as a go-to, trusted voice.

The problem is, “LinkedIn” often falls to the end of our to-do lists after taking care of all of the other tasks on our to-do list. That means the people who need the transformation we provide can’t find us.

But what if you could spend an hour on LinkedIn each week to attract the people you want to work with?

In this episode, Tania shares her secrets to being “Lazy on LinkedIn” – or spending one intentional hour per week to create a sustainable stream of leads and visibility opportunities.

Tania is a LinkedIn Thought Leadership Strategist and fellow storytelling enthusiast. In her own words: your work doesn't speak for itself. We'll discuss how to use the power of your story to move your mission and use your personal LinkedIn to facilitate thought leadership.

Connect with Tania on LinkedIn

Other resources:

• 14 LinkedIn Content Prompts
• Lumos Marketing

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!

In today's episode, I'm joined by the incredible Floyd Jones, a fundraising expert and advocate for easy and seamless giving experiences. Together, we dive deep into the world of nonprofit fundraising and explore strategies for building strong relationships with donors, cultivating a community, and making a meaningful impact.

Along the way, we discuss the power of social media for GivingTuesday, share valuable insights on effective fundraising techniques, and highlight the importance of taking action and embracing change. Plus, stay tuned until the end for a special giveaway announcement and some useful tips on increasing recurring donors. So grab your headphones and get ready for an episode packed with inspiration, practical wisdom, and strategies for elevating your nonprofit organization.

Key takeaways:

• Importance of Making Giving Easy and Seamless
• Examples of Donor Cultivation
• Importance of Data and Strategy in Fundraising
• Creating Habits and Space for Nonprofit Marketers
• GiveButter Gives Back Campaign

Floyd Jones food for thought from this episode:

"You are a bridge. If you are a nonprofit leader, you are a bridge. You're a bridge between where your donor or your participant is and the impact they want to see in the world. You're a bridge between where your donor isn't the change that they want to see in the world. You're a bridge between where your donor isn't the progress that they want to see in the world."

"I think that every single way that you interact with your donors is the way that you're operating and building that community for the long haul."

"The studies actually show that Giving Tuesday and interventions like Giving Tuesday are amazing and extraordinary opportunities to get new donors for your organization,"

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Welcome back to another exciting episode of Nonprofit Nation! In today's episode, I sat down with a very special guest. Please give a warm welcome to Kate Meyers Emery, as we delve into the world of nonprofit content creation.

In this episode, Kate shares her insights and experiences on the importance of consistency in posting content. She discusses how her team decided to take a bold approach and post daily, leading to significant follower growth and engagement. Kate emphasizes the need for a clear strategy and goals in order to see success in this fast-paced digital landscape.

Additionally, Kate walks us through her journey of convincing others to include her proposal in Candid's Innovation Fund. She provides valuable data on the impact of video content, especially in reaching younger audiences, and how it can be a powerful tool for nonprofits. Through her experiment on video engagement, Kate uncovers fascinating findings that shed light on audience preferences and the key factors for successful videos.

But the road to effective content creation is not without its challenges. Kate addresses the limitations and concerns of certain platforms, such as Meta, and highlights the importance of priorities and data privacy. She also shares valuable tips for nonprofits looking to navigate the world of social media, including the benefits of embracing new platforms and the importance of demonstrating value to skeptics within the organization.

Key takeaways:

• Importance of Consistency in Posting Content
• Discussion on the Meta Platform and Data Privacy Concerns
• Challenges in Convincing Others to Explore New Marketing Channels
• Importance of Testing, Measuring, and Analyzing Results

Awesome quotes from this episode:

"Luckily for me, Candid actually has an innovation fund, and this gives staff funding and time to focus on a project for three months. And so I used that opportunity to try doing short form video, and we were able to really see is video something that works for Candid." - Kate Emery Meyers

"What we decided to do with a lot of this content was just look broadly at what people liked to already see from Candid. So we were looking at what are evergreen content pieces, what is our top blog post, what's our top help resource, what is our top YouTube video? And we took a lot of inspiration from that. So we were repurposing a lot of content that we already knew was successful in other formats." - Kate Emery Meyers

"You cannot just look at something like TikTok or Instagram reels and say, it's not for me, or, oh, this is going to be great, until you do it."

"Think about what might draw people to you. So which accounts did you already have sort of in the social media space? And which ones did you create for this experiment?
- Julia Campbell

"I just talked to a client yesterday and she is struggling with getting her executive director on board with getting on TikTok. Because the executive director is not on TikTok, they don't understand the value of it. And it's really hard to show it without just doing it. You just got to get on board."

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Join us at the 2023 Nonprofit Social Media Summit! All virtual, totally free to join live!

What is the Summit?

A two-day virtual conference for nonprofit professionals looking to exchange ideas, experiences, and knowledge with a hyper focus on social media.

Nonprofits of all sizes use social media every day to grab attention, inspire curiosity, and ultimately raise money for their causes. However, many nonprofit social media campaigns fall flat, launch to crickets, and fail to get results. It’s not because we don’t do great work – we know that we do!

Many of us don’t get results on social media because we don’t know how to leverage the power and potential of the platforms to engage people in our cause, and most importantly – to get them to take action. We are left spinning our wheels, posting once in a while and hoping it works. (Hint: It won’t.)

This limited-enrollment virtual training summit will help you to build an actionable nonprofit social media plan that effectively integrates these tools into your multichannel marketing and fundraising campaigns.

Register here: https://neonone.com/nonprofit-social-media-summit-2023/

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you want to know what’s working right now in social media, and how to best plan for the future, you’ll want to join me and Neon One in November. Go to nonprofitsocialmediasummit.com right now to get your free ticket. See you there!

In this episode, I sit down with Kat Murphy, the Director of Digital Strategy for GivingTuesday, to discuss the state of philanthropy and generosity in today's world.

We debunk the myth that financial giving is down and highlight the importance of radical generosity and community care.

Kat shares her personal experience with Todo Para Todos, a mutual aid collective in Chicago, and emphasizes the need for nonprofits to create more on-ramps for people to actively participate in their missions.

Kat gives us her best tips on getting the most out of GivingTuesday, the importance of setting clear goals, developing a multichannel campaign, and engaging supporters in meaningful ways.

Key Takeaways:

• Radical generosity and community care are essential for building a more resilient and equitable society.
• People want to be actively involved in causes and have agency in creating change, rather than just giving money.
• Nonprofits should focus on creating on-ramps for people to participate in their missions and provide opportunities for active involvement.
• Collaboration and community organizing are key to successful GivingTuesday campaigns.
• Nonprofits should think beyond financial donations and offer different ways for people to contribute and participate.

Awesome Quotes From This Episode:

"We need to radically change the way we behave as a society to center community care and actively participate in making a difference." - Kat Murphy

"Young people do not want to donate to your cause. They want to have an active role in creating change." - Kat Murphy

"Giving Tuesday is an enormous moment of joy. People want to participate in a global movement that celebrates something different." - Kat Murphy

Connect with Kat:

• GivingTuesday.org
• @Kat_MurphyToms - Twitter
• @TodoParaTodos35 - Instagram
• LinkedIn
• Rethinking Resilience: Insights from the Giving Ecosystem

About Julia Campbell, the host of Nonprofit Nation

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place.
Books
Courses
Blog

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you want to know what’s working right now in social media, and how to best plan for the future, you’ll want to join me and Neon One in November. Go to nonprofitsocialmediasummit.com right now to get your free ticket. See you there!

In today’s rapidly evolving fundraising landscape, organizations are constantly seeking innovative ways to maximize their fundraising efforts. Artificial intelligence has emerged as a game-changer, revolutionizing the world of fundraising and empowering nonprofits to achieve remarkable results.
My guest today is Josh Hirsch, Senior Strategist for Soukup Strategic Solutions and on faculty for The Fund Raising School at Indiana University Lilly Family School of Philanthropy. He is a sought-after international speaker on the ways in which nonprofits can unlock the potential of AI and learn how to leverage its power to supercharge their fundraising campaigns.
In this episode, Josh and I discuss:

• Why AI is not going to replace us (entirely)
• Trends in the AI space that nonprofits need to know
• How nonprofits can use this technology to save time and do better work
• Pitfalls and challenges in using this new technology for good
• The future of tech in the sector and how nonprofits can get ready for the next wave

Connect with Josh:

• LinkedIn
• Website
• Instagram

About Julia Campbell, the host of Nonprofit Nation

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:

• Books
• Courses
• Blog
• Freebies

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you want to know what’s working right now in social media, and how to best plan for the future, you’ll want to join me and Neon One in November. Go to nonprofitsocialmediasummit.com right now to get your free ticket. See you there!

In this episode, nonprofit marketing and branding expert Adora Drake shows us how to craft a perfect message that speaks to the ideal target audience, keeps them engaged, and how to use this strategy to get those social media followers to become active donors.

We will also discuss how to keep prospects engaged off of social media by establishing a nurture system that leads into your organization.

Topics we discussed:

• How to attract ideal online audiences that will actively become donors/volunteers
• How to create an effective message that converts online audiences off the platform and into your organization
• Marketing strategies that spark engagement online and offline
• How and when to ask for the donation

About Adora Drake:

Adora Drake is the Principal of HighSpirits Essentials, with over 12 years of experience in the field. She has a proven track record of developing and executing successful marketing strategies for clients across various industries. Adora is a strategic thinker with a deep understanding of consumer behavior and market trends. She has expertise in branding, digital marketing, social media, content marketing, and more.

Adora is passionate about helping organizations of all sizes achieve their goals and has worked with clients ranging from startups to Fortune 500 companies. She is committed to building long-term relationships with her clients and collaborating closely with them to deliver results that exceed their expectations.

Connect with Adora Drake:

• https://www.linkedin.com/in/adoradrake/
• https://www.adoradrakemarketing.com/
• https://www.youtube.com/@AdoraGirlInMomentum

About Julia Campbell, the host of Nonprofit Nation

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:

• Books
• Courses
• Blog
• Freebies

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Join me at the Fundraising.Ai Virtual Summit - totally free - on October 23-24, 2023!

There is no doubt that Artificial Intelligence has reshaped and continues to reshape industries and society. It holds incredible promises, but navigating the Responsible AI landscape is full of challenges.

The Fundraising.AI Collaborative is focused on providing tools for organizations and AI practitioners to build, buy, and support responsible and trusted AI systems for fundraising purposes.

In this special bonus episode, I talk with Mallory Erickson, Creator of the Power Partners Formula™ and Host of What the Fundraising and Facilitator of the upcoming Fundraising.AI Virtual Global Summit.

We discuss:

• The vision of the upcoming Fundraising.AI Summit
• The biggest AI opportunities for fundraisers
• Who should attend the Summit
• The kinds of sessions we can expect

Register for free at www.fundraising.ai/summit !

Connect with Mallory:

• Mallory Erickson’s Instagram
• Mallory Erickson’s LinkedIn
• What the Fundrasing Podcast
• https://fundraising.ai/summit/

About Julia Campbell, the host of Nonprofit Nation

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:

• Books
• Courses
• Blog
• Freebies

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

The Nonprofit Social Media Summit sponsored by Neon One is back and bigger than ever! Go to nonprofitsocialmediasummit.com to get your free ticket, and you’ll get access to the complete session line-up, with speakers on social media advertising, LinkedIn for nonprofits, AI and ChatGPT, influencer marketing, YouTube strategy, and more. You can upgrade your ticket to get the recordings, slides, and a special bonus live training with me to plan for next year. I know you are a smart cookie. If you want to know what’s working right now in social media, and how to best plan for the future, you’ll want to join me and Neon One in November. Go to nonprofitsocialmediasummit.com right now to get your free ticket. See you there!

The data shows that a whopping 80% of new donors won’t make a second gift. But, while that sounds scary, moments like GivingTuesday signal that there are a lot of reasons fundraisers can feel happy and hopeful—especially if you spend some time creating experiences that build trust between your organization and the people who support you.

My guest this week is Tim Sarrantonio. Tim is an internationally renowned speaker on generosity, technology, and the trends in the social good sector. After helping various causes raise over $3 million, he then moved into providing support for thousands of nonprofits through his work at Neon One. He has spoken at AFPICON, NTC, TEDx, and holds a Certificate in Philanthropic Psychology from the Institute for Sustainable Philanthropy. He lives in Niskayuna with his lovely wife, three lovely daughters, and two perfectly fine cats.

In this episode, Tim and I discuss:

• Why it may be time to rethink the definition of “donors”
• The importance of building a welcoming experience for new donors
• Research-backed insights into how to use technology to accelerate people-centric connection

If you’re looking for practical steps to take to connect with your community (or want some good news about peoples’ generosity), this is the episode for you.

Connect with Tim

• LinkedIn: https://www.linkedin.com/in/timsarrantonio/ - be sure to follow his newsletter
• GivingTuesday Resource Center
• The Nonprofit Email Report: Data-Backed Insights for GivingTuesday and Year-End

About Julia Campbell, the host of Nonprofit Nation

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:

• Books
• Courses
• Blog
• Freebies

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right nonprofit tech, go to www.jcsocialmarketing.com/bonterra

With a membership that just hit 1m women, and an ambitious mission to increase life expectancy by 10 years in 10 years' time, GirlTREK has become a driving force in improving the lives and well-being of Black women across the U.S.

With such an engaged and motivated membership, I wanted to know how the nonprofit uses technology to manage all of the moving pieces - and how they transform regular walkers into health activists and organizers.

Chyna Johnson serves as Director of Impact and Innovation at GirlTREK. She is responsible for the overall data and impact management of GirlTREK, and administrative program support that supports an effective and high-functioning national staff.

Marcie L. Thomas is the Director of Digital Engagement at GirlTREK, where she manages our social media spaces and supports the Storytelling Team. Before joining our team, she worked in the automotive, food packaging, and insurance industries. She continues to serve as the founder and leader of Brown Girl Collective, a digital space for Black women.

Case Study: GirlTrek races ahead with EveryAction and Mobilize
Website: https://www.girltrek.org/join/
Instagram: https://www.instagram.com/girltrek/
Facebook: https://www.facebook.com/HealthyBlackWomenandGirls/
Black History Bootcamp podcast
Vogue: When a Daily Walk Becomes an Act of Radical Self-Care—And an Honoring of Black History

About Julia Campbell, the host of Nonprofit Nation :

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell is an author, coach, and speaker on a mission to make the digital world a better place. Check out Julia's:

• Books
• Courses
• Blog
• Freebies

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts