On Point Conversations

Change can be hard and particularly with a business needs to make major changes to address challenges. But there is hope. Effective change management helps businesses anticipate and address their challenges with planning, forethought, communication and effective change tools. Listen to these 15 change management questions that you can answer to help guide your organization through changes.

Meetings may seem endless and without productivity until you develop an action plan. Action plans allow you and your team to set goals and achieve them, develop and stay with budgets and timelines and make the progress to your end results manageable and achievable. Here is a 5-step action plan.

Organic social media is still valuable in 2024, and it can help you connect with prospects, build relationships with customers, and boost sales. For your organic social media strategy to stay relevant, it is important to know the benefits and develop plans on how to incorporate organic social media
Into your overall marketing program.
While it appears free, it does take time and resources to effectively develop and execute this type of program. It doesn’t cost you dollars to create a profile and post content. When you can make a free profile, it makes organic social media a cost-effective marketing option, which appeals to many businesses.

Campaigns that build excitement, buzz and generate sales are a needed part of the overall markeitng campaign. Here I cover 7 different types of campaigns, benefits and ways to create interest ini your product and/or service.

If you need something the best thing to do is ask. Before asking, prepare your ask. Know why you are needing what you are asking for by knowing your rationale. Be specific. Be sure your audience understands the current situation, the need and why these needs are not being met. And, what solution you think is the best. Above all be prepared.

Whether it’s a big problem or a small issue if you keep tripping on in and can’t seem to solve or resolve the issue, you could be creatively stuck. I think we all know what it’s like to feel creatively stuck. But what is the answer or what can you do … well let’s try talking to yourself! This approach is designed to capture the mind to focus on the issue and look at it from all sides as well as use the clumsiness of conversation to get unstuck. The reason I tried and use this method is because I want to solve problems and not keep ruminating on them. I do this by speaking the problems through with different imaginary personas: course lecturer; teacher, friend, relative and so on. For each one I adopt a different conversational style, each one helping to shape and refine the problem, the idea and ultimately the solution.

Brands are not just for companies. A personal brand is as an important key to your own individual success. When identified, your personal brand clearly and consistently defines, expresses, and communicates who you are, how you are unique, your goals and accomplishments.
A personal brand is more than just what you do or how your website, logo or business cards are designed. It is you—very uniquely you. It allows you to distinguish yourself from everyone else: what is unique about who you are and what you do and the experience and expertise you bring.
Your brand is about making yourself known for your skills and talents andwhat you stand for.

Your About Me Page or your artist bio is your chance to get the attention and interest of potential customers and help them understand what it is about your art that’s unique and different from others. It can be a powerful and effective marketing tool. So, make your About Me page or bio strong by taking the time to craft your profile that captures you, your art and your unique offerings.

Engaging your employees starting with the onboarding process is important to having an effective employee experience strategy. Listen to this podcast to hear some ideas and strategies for improving employee engagement ideas to build a company experience that leads to happy employees, their accelerate performance, and encourages them to stay at your organization.

Lighting a fire under an employee is not near as effective as lighting a fire within an employee. Incorporating employee recognition/appreciation programs and tools will help to enhance employee satisfaction and aid retention. Start the process first with your company culture, then through leaders and managers and peers. Listen to this podcast for ideas on enhancing and developing employee recognition programs.