P is for Profit

In this episode, we’re going to talk about how to get more income without much extra effort while we welcome Jeremy Streten to the show. Jeremy is a business attorney who helps business owners improve their income by bringing them through what he calls the Business Legal Lifecycle. 

The Business Legal Lifecycle is a concept developed by Jeremy, wherein entrepreneurs are proactive in seeing the gaps and blind spots in their business, in order to live a more productive and non-reactive life. 

We’ll chat with Jeremy about what the typical gaps and blind spots look like for a business, what exactly the Business Legal Lifecycle is, as well as…

• The basic things businesses need to have in place

• Essential systems and processes

• The biggest legal mistakes you’re making

• Good attorney vs. bad attorney… what’s the difference? 

• The truth about self-service legal help, such as LegalZoom

• And more

What can delay a startup… derail growth… or even cause a small business to implode?

There are a lot of factors, says business coach Scott Beebe, but it boils down to submitting – usually unwillingly – to the chaos of business.

Even if you think you’re in control, Scott wants you to ask some key questions to figure out if you really are. 

There is one thing you definitely must have a handle on – in fact, it’s the foundation for everything you do after and what your team does too. 

We talk about that, as well as…

• Building a business with purpose – how and why to do it
• What you must do with your big picture goals (a mission statement isn’t enough)
• Why vision without this next step… means nothing
• How to ensure your team understands and internalizes your vision enough to implement it
• And more

In today’s episode, we sit down with Giuseppe Grammatico-- a franchise veteran who has worked on every side of franchising. From owning franchises to working with franchise owners to helping others use franchising as a way to escape the corporate grind… he’s done it all. 

“And, after all those years, I just felt like I wasn’t moving anywhere,” says Giuseppe, when asked about how he got started in franchising. Giuseppe then moves on to talk about how he knew a traditional business model wasn’t for him. 

We’ll chat with our guest about the big differences between owning your own business versus owning a franchise, why someone should choose to franchise, and…

• How the franchise model works

• What options are out there for someone who wants to own a franchise but not operate one

• What you should look for in a franchise

• How to research for opportunities

• And more

When it comes down to it, your success in business is about people, notes Michael Roderick. Your customers and clients. Your business partners. The people you know who will refer you to others. 

You can’t take these relationships for granted if you hope to leverage them to help grow your venture. You have to develop them… cultivate them. But that doesn’t mean flooding social media with posts and comments, cold emailing potential partners, or handing out your business card. 

In fact, networking and relationship building the way you’re doing it now is probably all wrong. Michael shares a more polished and effective approach for creating a network that will lead to more business opportunities.

Tune in for details, including…

• The importance of “packaging” your ideas the right way
• A simple “trick” for making your ideas (and business) grab and hold attention
• What you must do to get influencers on board with your message
• The role of research in building relationships with a human touch 
• And more

In today’s episode, we sit down with Sarah Santacroce. With a move from Switzerland to sunny California, she quit her day job and became a marketing expert who helps business owners have anxiety-free marketing. 

“And then I thought, well, if I can do that I can probably help business owners do the same,” says Sarah about how being able to manage her own marketing allowed her to feel comfortable managing others’.

We’ll chat about how to position yourself as an expert on LinkedIn, how to get clients without aggressive selling, and…

• How a starting point as a VA turned into full-time marketing coaching, 
• What anxiety-free marketing really is, 
• The importance of a niche market, 
• Who LinkedIn is for and not for, and,
• What she thinks separates successful business owners from non-successful ones

In today’s episode, we sit down with digital marketing expert, Shane Barker. Shane has helped Fortune 500 companies, celebrities, and various business owners create a digital marketing strategy that grows their business.

Pumping as much free content into the digital space as you can, says Shane, is among the absolute most powerful strategies to getting a leg up on the competition. Not only does it create awareness in your target audience and instill interest and attachment to your brand, but it also enhances organic SEO, telling Google’s algorithm that your page is bustling with fresh content. 

We’ll chat about digital marketing strategies, influencer marketing, and...

• Sales launches
• Funnels
• Content marketing
• The biggest changes in digital marketing, and
• The importance of KPIs and ROI

In today’s episode, we sit down with Deb Calvertー president of People First Productivity Solutions, who are all about getting people connected and engaged. From team members to business owners, they do it all. 

“Ultimately, the engagement of people and the knowledge they have that you are someone who can help them develop and reach their own goals and potential, all of that is really bonding,” says Deb when asked why she does what she does. 

We’ll chat with Deb about how to improve the bottom line of your business through developing your people and connecting your people, how to increase profits by enabling and engaging the people who will get you where you want to be, and…

• Why engaged employees stay longer
• How improving the workplace dynamic increases employee productivity
• The biggest mistakes you can make with your employees
• How to be a good delegator
• Where business owners struggle when it comes to leadership and employee engagement

In today’s episode, we chat with serial entrepreneur, marketing and business strategist, and speaker, Bert Martinez. Bert helps business owners create measurable results in as little as 48 hours.

“Like a lot of entrepreneurs, I thought I could do it better,” says Bert on the topic of how he got started as an entrepreneur. “I wanted to do well enough to forge a trail for myself and my family.”

We’ll chat with Bert about what he sees entrepreneurs struggle with, the basics of marketing that everyone needs to keep in mind, and…

• KPIs
• Eliminating fear and pushing forward
• Creating a reoccurring business model
• How a Mindset of self-belief can transform your business and your life

In today’s episode, we find out how and when you should pivot in order to have a breakthrough with your business, and... what it takes to build and keep a strong and healthy business. Our guest, Lori Michele Leavitt, is a growth and leadership coach who helps businesses get and stay strong.

“I think being a business owner is a wonderful thing for the right for the right person,” says Lori while reflecting on her journey and her ‘why.’

We’ll chat about pivoting, assessing where you are, making a plan, and knowing when to pivot, as well as…

• Knowing where you should go, and the steps to get there

• What people struggle with when it’s time to shift, and

• What separates successful businesses from the rest

In today’s episode, we chat with Laura Posey. Laura is the founder of Simple Success Plans-- a company that helps other business owners create a perfectly customized plan to build their dream business all on just one sheet of paper. 

Laura left the corporate world after feeling like she asked too many questions and was unmanageable. She started Simple Success Plans in order to do what she loves the most… helping business owners. 

“We are opportunity-seeking, risk-tolerant people, which is great for starting a business-- you have to be both those things to jump off the corporate ladder, and go on your own. The problem is that those two things make it terrible for actually running and sustaining a business,” says Laura. 

We’ll chat about her one-page plan and what business owners get tripped up on, as well as…

• Where she sees business owners struggle most
• What she believes separates successful businesses from other businesses
• That time she almost fell off a mountain
• How she came up with the one-page plan