P is for Profit

You start a business. You work your butt off, alone, to grow and get profitable. But at some point, says Nathan Hirsch, founder of Freeeup.com, you have to make that first hire.

And that, says Nathan, is where many entrepreneurs go wrong. Instead of freeing up their time, they’re busier than ever working in their business instead of on it.

That struggle inspired Nathan to start his site, which offers clients access to pre-vetted freelance professionals – the top talent in all sorts of specialities. During our talk, he shares his top tips for outsourcing success, including what he’s learned about who to hire and where to find the best people. 

We also talk about…

• The first job you should outsource or hire an employee to do
• How too many business owners sabotage new employees – and themselves
• The 5+ questions you should ask during a job interview
• What can be more important than skills and experience in a team member
• And more

Building an eCommerce business can be complex, especially with all the fancy marketing strategies out there. But if you don’t have a solid basic foundation, you’ll never really realize the full potential of your business, says Bart Mroz of eCommerce consulting firm SUMO Heavy.

What does Bart look at first when working with a business? 

Things like shipping, payment systems, taxes and other factors that impact your profit margin, which he views as the most important metric to gauge your business success. Get that in order and even a small eCommerce company can compete with Amazon.

We talk about all the elements that impact your margins, as well as…

• Why being efficient isn’t about “going fast”
• How to take break your entire business down into systems – and keep it running
• The power of continuous improvement
• The only way to figure out what’s working – and what’s not – in your business
• And more

Too many ecommerce businesses depend on one marketing channel for a majority of their traffic… and the resulting sales and revenue. That, says Dylan Kelley, founder of Wavebreak.co, is a recipe for disaster.

Dylan specializes in helping entrepreneurs get more sales from the traffic they already have – and not spend more money on expensive ads to get new leads.

He uses a marketing channel that’s been around for decades… but has been neglected by many who do business online and who just don’t understand its power.

We explore that channel and what you can do right now to boost sales, as well as…

• What 99% of ecommerce stores are doing wrong
• The email marketing strategy your ecommerce site needs
• Why people buy… and then buy again (and how to make sure they do)
• The two parts of a money-making email marketing strategy
• And more

Scott Scharf, of eCommerce-focused bookkeeping service Catching Clouds, has seen too many entrepreneurs with no idea how to track the success or impending failure of their business. It’s all about monitoring the right metrics and numbers – and then being able to figure out when and how to take action.

What’s the issue? At the core, many eCommerce businesses have ineffective bookkeeping and accounting. It’s seen as too complicated or too much of an expense to get the right software and service provider.

But without it you’ll never be able to make timely decisions. Scott shares his accounting tips and tricks, including…

• How to tell if your bookkeeping is up to par in three steps
• The key way bookkeeping is different than accounting
• The first financial report you should look at
• Ways to leverage real-time financial information
• And more

Amazon is a great platform for your eCommerce business, says Dillon Carter of Vendrive. But it’s definitely not without its pitfalls. 

Dillon shares many of the unexpected – but all too real – obstacles to successful selling on Amazon… and how to overcome them. He says with the right data, a focused mindset, and some basic business knowledge, anybody can easily scale up their Amazon selling.

Plus, he reveals two things you should spend 90-95% percent of your time doing to be successful. 

Tune in to find out…

• The #1 thing amazon sellers struggle with and don’t have to
• Two clear drawbacks of retail arbitrage – and the business model to embrace instead
• What brands want most from their relationships with Amazon sellers
• The most important metric to track your success – and how to leverage that data into profit
• And more

As an ecommerce business owner, you know the vital role SEO plays in bringing prospective customers to your site. But, says Megan Clarke, too many entrepreneurs find it intimidating… or are misinformed about what an effective strategy looks like. 

They might spend a lot of money on SEO help… without much to show for it. But, with 270,000 ecommerce sites in the U.S. alone, you can’t ignore this essential element of your marketing.

Megan is on a mission to spread the word about key changes you can make to your site to get noticed by Google and drive traffic that is primed and ready to buy.

Listen in to find out…

• What every ecommerce site MUST have
• Two ways you can show Google you provide value to users
• How social media fits in your SEO strategy
• 3+ easy SEO fixes you can do this week to increase traffic
• And more

Have you ever felt overwhelmed by the financials of your business… confused about cashflow… upset that the venture that was supposed to give you more time has you working more than ever?

Adam Lean’s mission is to help small business owners maximize profit and personal freedom. And to get the word out beyond his clients, he’s started the P is for Profit podcast. 

Adam, with special guests, will offer strategies and techniques for running a business more like a CEO, including details on which metrics to watch to implement profit-boosting strategies. His goal is to cut through the clutter of all the business and marketing advice out there and make it simple to make decisions that will grow your business.

There are already several guests lined up, including experts on setting up websites to convert more visitors into customers, creating a cohesive marketing strategy that drives steady business growth, the right way to hire freelancers and remote workers, and much, much more. 

Tune in to the premier episode to discover…

• How to overcome the 2 biggest challenges facing small businesses today
• The most important financial metrics to watch
• Strategies for simplifying your business’s accounting
• What most entrepreneurs are afraid to talk about
• And more