Prodity: Product by Design

When is a product done? When should you build vs buy? Join host Kyle on this episode of Product by Design as he speaks with Brad Hawkins, Chief Solutions Officer at ServicePower as they discuss product development, user experience, AI, and more. With 28 years of experience, Brad shares his passion for finding solutions and elevating customer experience. Listen as they discuss prioritizing user experience in software development, the evolution of claims processing, and unifying a platform. Get ready for insightful discussions about machine learning, practical solutions, and personal growth.

Brad Hawkins

Brad is the Chief Solutions Officer at ServicePower, a leading field service management software for companies like Costco, LG, Whirlpool and more. Brad has more than 25 years of experience in developing field service solutions that enhance processes and elevate customer experiences. 

Links from the Show:

LinkedIn: Brad Hawkins, ServicePower

Links: ServicePower 

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Timestamps:
[00:00:07] Field Service Management with Brad Hawkins
[00:03:35] Golfing and Career Journey with ServicePower
[00:06:58] Streamlining Warranty Payment Processes
[00:10:06] Value Creation and Workforce Management in ServicePower
[00:13:37] Unifying Platform Technologies Through Acquisitions
[00:16:36] Prioritizing User Experience in Software Development
[00:19:56] Continuous improvement and buying vs building software
[00:23:16] Long-Term Employment 
[00:26:41] Career Growth Within One Company
[00:30:02] Building Platform and AI in Software Industry
[00:33:19] Challenges with AI and Machine Learning Implementation
[00:36:44] Learning Simplicity in Career
[00:40:09] Staying focused on core competencies
[00:43:04] ServicePower's Unique Workforce Solution
[00:46:17] Embracing Life's Unexpected Journey
[00:49:37] Speaker's Social and Digital Media Promotion

Get ready for an exciting episode of Product by Design! Host Kyle Evans welcomes Hikari Senju and Matt Swalley from Omneky to talk about their AI marketing platform. Along with discussing their backgrounds, we share our views on the changing AI environment and the potential exponential growth in technology. We also delve into how using generative AI with advertising can impact the way marketers scale creative multivariate testing. We also discuss how AI is making advertising more accessible, unleashing an order of magnitude more creativity.

Additionally, we discuss the importance of hiring the right people and building a great team to achieve success in a venture-backed company. Along with sharing their experiences in Silicon Valley and growing a startup, Hikari and Matt provide insights on how to maintain focus and integrity while building products for customers. The episode wraps up with some cool technology and book recommendations, including the potentially sentient AI read "After On" by Rob Reid and exciting tech like vector databases.

Get ready to be inspired by this podcast and stay ahead in the fast-moving industry by reskilling yourself with AI tools!

Hikari Senju

Hikari Senju is the Founder & CEO of Omneky, an AI platform that generates personalized ads at scale. Hikari founded his previous startup, an on-demand tutoring app called QuickHelp, while studying Computer Science at Harvard. Hikari later sold QuickHelp to Yup.com and became the company’s Head of Growth. During his time at Yup.com, he saw how much money was being spent on inefficient content and saw the opportunities in generative AI to solve this, inspiring him to found Omneky. Since then, he has grown the company into the leader in the AI generative ad space. Powered by OpenAI’s GPT-4, DALLE-2, and their own proprietary algorithms, Omneky’s platform empowers customers to analyze the design preferences of all the customer’s target audiences and manage thousands of AI-generated ads designed to drive conversions for each customer profile.

Matt Swalley

Matt Swalley is Co-Founder and Chief Business Officer of Omneky. Previously Matt was the Chief of Staff to Global Business at AT&T, was part of AT&T’s strategy team and led midmarket sales at AT&T

Links from the Show:

LinkedIn: Hikari Senju, Matt Swalley

Books: After On, Chip Wars, Alignment Problem, Competing in the Age of AI

Links: Ben’s Bites

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[00:00:07] Starting an AI marketing platform with Omneky
[00:03:49] Personal Interests and Backgrounds in Tech
[00:07:03] How Computer Vision and Generative AI Meet Marketing
[00:10:30] Early days of Omneky's generative AI development
[00:13:58] Advancements in AI technology
[00:17:16] The impact of AI on Google and Microsoft
[00:20:42] Legal Responsibility of Chatbots
[00:23:55] The Importance of Reskilling in AI
[00:27:08] The Impact of AI on Marketing and Advertising
[00:30:28] The democratization of coding
[00:33:47] Building a Successful Team in Silicon Valley
[00:36:58] Aligning Mission and Market for Startup Success
[00:39:49] Customer obsession in product development
[00:42:38] The Value of Customer Feedback and Advertising Data
[00:45:35] Lessons from the California Gold Rush
[00:48:41] Favorite technology recommendations for podcast listeners

In this episode of Product by Design, host Kyle Evans welcomes Artem Koren from Sembly.ai. Join them as they explore the revolutionary and ever-evolving world of AI and its application in meetings. Artem, the Chief Product Officer and co-founder at Sembly.ai, shares his background in technology and management consulting, and how the idea for Sembly.ai was born.

We discuss our experiences with AI and the various applications in different industries like walking tours and graphic design. We also discuss the potential benefits and drawbacks of using AI in meetings, and how it could change the way we work and interact with each other. Don't miss out on Artem's suggestions for trying out new AI-based technologies and his recommendations for thought-provoking podcasts.

Check out Sembly's website for a free trial of their AI-powered meeting automation tool. Follow and subscribe to the podcast for exciting insights that will leave you thinking about the limitless possibilities of AI.

Artem Koren

Artem is the Chief Product Officer and Co-Founder of Semby AI, a SaaS platform that uses proprietary AI algorithms to transcribe and analyze meetings. Artem has 16+ years of product management experience and has applied AI learning to his work since 2009. Artem is passionate about using AI to enrich humanity and create positive change.

Links from the Show:
Sembly.ai

Twitter: @clearlykoren
LinkedIn: https://www.linkedin.com/in/akoren/
Sam Altman Podcast
DreamStudio.ai

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[00:00:09] AI meeting transcription and analysis technology
[00:04:48] From Chess to Sembly.ai
[00:08:56] Early Neural Networks and Cancer Detection
[00:12:59] The Evolution of AI Technology and Terminology
[00:17:15] The Evolution of AI and Machine Learning
[00:21:33] The Potential of AI in Meetings with Sembly.ai
[00:25:22] Harnessing AI for Effective Meeting Management
[00:29:03] VoiceAI's Impact on Meeting Productivity
[00:33:12] The Future of AI in Meetings
[00:36:59] The Future of AI in Meetings
[00:40:59] The Use of AI in Meetings
[00:44:47] The Future of Everyday Life with AI
[00:48:57] AI's Impact on Life and Work
[00:53:07] The Impact of AI on Various Industries
[00:57:39] The Benefits of Trying AI-Based Technologies
[01:02:18] Dream Studio AI and Generative Images

Join Kyle in an exciting podcast episode with guest Fredrik Svensson Von Schreeb, a talented copywriter with experience in various industries. They discuss the importance of storytelling in branding and how copywriting impacts a company's voice. With discussions on rebranding, creating brand guidelines, and consistent messaging, this podcast offers valuable insights for anyone in product development, advertising or marketing industries. Kyle and Fredrik also talk about the need for collaboration and staying up-to-date with current trends in storytelling to keep your brand relevant and engaging. Don't miss out on this creative and insightful conversation!

Fredrik Svensson Von Schreeb

https://www.linkedin.com/in/fredrik-von-schreeb-ab9072148/

Links from the Show:

Movies: Everything, Everywhere, All At Once

From Our Partners:

Future London Academy’s MBA for Design Leaders: bit.ly/chiefdesigner

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[00:00:12] Introduction of Guest Frederick Ron Schreeb
[00:03:54] Importance of Copywriting in Advertising
[00:07:37] The Power of Brand Storytelling
[00:11:08] Copywriting's Impact on Branding & Agency vs In-house Work
[00:14:31] In-House Vs Agency: Brand Campaign Pros and Cons
[00:18:12] NBA for Design Leaders & Rebranding
[00:22:10] Crafting a Consistent Brand Voice Across Teams
[00:25:57] Importance of Style Guides in Map Writing
[00:29:53] Maintaining control over product messaging
[00:33:52] Adapting storytelling to cultural shifts
[00:37:39] The Art of Writing and Refinement
[00:41:09] Value of Patience in Creative Process
[00:44:52] Use of thought starter tool

Join host Kyle Evans and guest Ryan Margolin, entrepreneur and founder of Professional Hair Labs, on this episode of Product by Design. Ryan shares his experience in sustainable product development across 15 different countries and his journey to building a stronger brand for his company. Kyle and Ryan also discuss their love for music and how they encourage their kids to explore their creativity. Discover Ryan's insights on developing the right product and effective marketing strategies, as well as his decision to manufacture products in-house instead of outsourcing. Get inspired by Ryan's advice on personal development and self-motivation for business owners. Don't miss out on the talk about a new technology with the potential to change everything that Ryan and Kyle are experimenting with in their businesses. Follow or subscribe to Product by Design on various platforms to stay updated on the latest episodes!

Links from the Show:

LinkedIn: https://www.linkedin.com/in/ryanmargolin

Links:

• https://prohairlabs.com/
• [email protected]
• https://twitter.com/ProHairLabs

From Our Partners:

Future London Academy’s MBA for Design Leaders: bit.ly/chiefdesigner

More by Kyle:

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Timestamps:
[00:00:08] Global brand building with Ryan Margolin
[00:03:41] Musical Family Values and Creativity
[00:06:58] From Construction to Hair Replacement Business Success
[00:10:11] Entrepreneurial success and personal growth
[00:13:30] Future London Academy and Product Marketing
[00:17:14] Essentials of Successful Product Development
[00:20:35] Lessons from expanding into new markets
[00:23:49] Tackling Counterfeiting in Watchmaking Industry
[00:27:02] Technology for Counterfeit Prevention in Cosmetics
[00:30:35] Challenges of Product/software Development
[00:33:53] Why We Chose In-House Manufacturing
[00:37:12] Transforming Company Mission and Family Business
[00:40:21] Company Expansion and Product Development
[00:43:22] Focusing on personal growth in business
[00:46:21] Prioritizing Tasks and Embracing Technology as a Busy Business Owner
[00:49:23] Revolutionizing information gathering through technology

Get ready for an informative and exciting episode of Product by Design, as host Kyle introduces his guest, Gopal, the CTO and head of Sust Global, a climate and data startup. In this episode, Kyle and Gopal discuss the increasing use of climate-related data and analytics in corporate reporting and risk management. They also dive into how Sust Global has developed an API and dashboarding products to help companies understand and prepare for climate risk. You'll learn about the importance of driving a shared understanding through data and how machine learning and AI can help with climate analytics. Gopal also shares valuable advice for those starting out or looking to level up in data analytics. Don't miss this insightful episode filled with expert tips on how to effectively address the challenges posed by climate change.

Gopal Erinjippurath:

Gopal serves as CTO and Head of Product at Sust Global, a venture focused on geospatial analytics for climate adaptation.

Most recently, he led the Analytics Engineering team at Planet Labs (NYSE:PL), an integrated aerospace and data analytics company that operates history’s largest commercial fleet of earth observation satellites. Planet Analytics serves a range of customers from city planning teams in governments and the World Bank to defense and intelligence functions across the world. He is known for agile engineering execution from concept to scalable high quality products. He has been an invited speaker at global industry conferences like Google Cloud Next and leading technical conferences in the machine learning space such as ICML, CVPR and NeurIPS.

Links from the Show:

LinkedIn: https://www.linkedin.com/in/gopalerinjippurath/
Sust Global: https://www.sustglobal.com/

From Our Partners:

Future London Academy’s MBA for Design Leaders: bit.ly/chiefdesigner

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[00:00:12] Remote sensing and climate modeling for predictive analytics
[00:04:42] Sports and Climate Risk for Businesses
[00:09:05] Creating API and Dashboard for Specific Market Use Cases
[00:13:40] Sustainability and Climate Change Risks
[00:18:08] Machine learning & AI for climate change adaptation
[00:22:31] Driving Shared Understanding through Data
[00:26:51] The Three Dimensions of Successful Businesses
[00:31:21] Challenges of Working with Earth Observation Satellites
[00:35:33] Bridging gap between early adopters and mainstream users
[00:40:03] Tips for Advancing in Data Analytics

In this exciting episode of Product by Design, host Kyle Evans interviews the talented and accomplished product designer, VFX artist, and author, Hussain Almossawi. The conversation centers on Almossawi's recently released book, The Innovator's Handbook, which explores his personal stories and experiences in the industry, as well as his journey from a small island home in Bahrain to New York City. Kyle and Hussain also discuss the importance of curiosity, innovation, and failure, and how they can lead to success in product design. 

The duo shares insights on the necessity of experimentation, iteration, and brainstorming without constraints in the industry. With thoughtful discussions on biomimicry, diversity, and first principles, this podcast is a must-listen for anyone pursuing product design. Join Kyle Evans and Hussain Almossawi and be inspired to ignite your own creativity and change the world. Don't forget to follow the podcast and their social media accounts for more exciting product conversations.

Hussain Almossawi:

Hussain Almossawi is a Product Designer, VFX Artist, and bestselling author based in Brooklyn, New York. He has worked on a wide range of products across different industries worldwide, including footwear, automotive, and tech. A significant part of his work has been consulting with companies such as Apple, Nike, Adidas, Google, Ford Motors, and other world-known brands.

Links from the Show:

LinkedIn: https://mossawistudios.com/hussainalmossawi

Instagram: https://www.instagram.com/mossawi_

Site: https://mossawistudios.com/

The Innovator’s Handbook: https://www.theinnovatorshandbook.com/

From Our Partners:

Future London Academy’s MBA for Design Leaders: bit.ly/chiefdesigner

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[00:00:12] Interview with Product Designer Hussein Elmosawi
[00:03:40] A Designer's Path to Success
[00:06:51] Self-publishing and Creative Freedom
[00:09:46] Enhancing Innovation and Creativity
[00:13:03] Laser-focusing and curiosity in innovation
[00:16:22] Curiosity & Cultural Understanding
[00:19:15] Design Leadership & First Principles Innovation
[00:22:43] Innovative Product Creation with First Principles
[00:25:56] Importance of Supportive Team in Sportswear Design
[00:28:59] Embracing Failure for Growth in Product Development
[00:32:18] Overcoming Failure in Innovation
[00:35:22] The Value of Failure in Learning
[00:38:30] Iterative Product Development for Footwear
[00:41:40] Unconstrained Innovation in Footwear Design
[00:44:55] Importance of Diversity in Creativity and Design
[00:48:40] Biomimicry in design practice
[00:52:01] Importance of Personal Story in Professional Life
[00:55:19] Book review and podcast promotion

Join Kyle Evans as he interviews Russ Hawkins, the president and CEO of Agilence, a leading data technology company, on the Product by Design podcast. Russ has spent over 35 years in the technology industry driving change from the inside, and he shares his experience on how external change can require internal change to bring organizations to their full potential. 

From reassessing company values and assets to understanding the competitive landscape, Russ reveals his secrets to success. In this informative and engaging podcast, Russ also speaks about his passion for building companies and spending time with his family and two Irish doodles. Tune in to hear why having an aligned team is crucial for any small technology company and how to navigate change and uncertainty in business today. With recommendations on biographies and wireless headsets, this podcast is perfect for professionals looking to transform their companies and achieve their goals. Listen now to the Product by Design podcast with Kyle Evans and Russ Hawkins.

Russ Hawkins:

Russ Hawkins is the President and CEO of the leading data technology company, Agilence. Russ has spent over 35-years in the technology industry, helping established organizations and

small start-ups reach their full potential by driving change from the "inside."

Links from the Show:

LinkedIn: Russ Hawkins

Books: Teddy Roosevelt

Links: AgilenceInc.com, [email protected], noahpinion

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[00:00:01] Russ Hawkins' Business Journey

[00:03:56] Developing effective company strategies

[00:08:30] Reassessing Company Capabilities and Personal Growth

[00:12:14] Lessons from diverse work experience

[00:15:41] Setting Goals & Adapting in Business & Life

[00:19:49] Overextension and Cutbacks: A Warning Sign

[00:23:56] Staying Nimble in Business Landscape

[00:27:39] Effective CEO Onboarding Strategies

[00:31:25] Team Collaboration and Evaluation

[00:35:34] Building Alignment in Organizational Change

[00:39:13] CEOs and decision-making in teamwork

[00:43:06] The Evolution of Data and Analytics

[00:47:24] Optimism in AI and Setting Goals

[00:51:32] Balancing Passions and Responsibilities

[00:55:00] Guest Recommendations for Further Learning

[00:59:10] Book and Tech Recommendations

What are the most important questions a business needs to ask itself, and what are the biggest barriers to change? In this episode, we explore how service design can help answer those important questions and be a force for change within any organization. 

Service design is a connector between the disciplines of UX design, UI design, product, engineering, customer experience, etc. While many of the principles of good service design aren’t exclusive to service design, there is an emphasis on co-creation, iteration, people-centricity, and a holistic perspective. 

When we take a more holistic perspective, we design better experiences and better services. We avoid shipping our organizational charts (Conway’s Law) and instead ship a delightful experience. But we can only do that when we break down the silos. 

Justin Zalewski

Justin is the Director of Product Design and Strategy at Studio Science where he leads a team of product designers and works with clients to solve business problems through design. He and his team are experts in rapid prototyping co-creation with customers.

He has led projects with clients ranging from market-leading tech companies to Fortune 500 brands. Clients include: Angi, Genesys, Simon, Stack Overflow, and Cummins.

Links from the Show:

LinkedIn: Justin

Books: Red Rising, Design for the Real World

Links: JustinZalewski.com, StudioScience.com

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Google has a long history of putting customers first, thinking about the long-term, and being design-centric. Those values are part of the core product culture and help define how many products get built and go to market. In this episode, Neha and Kyle discuss product management processes and practices, talking to customers frequently, and establishing a product vision. 

Launching at scale is also very different. Google starts with the product vision, strategy and roadmap. They then break these down into OKRs and do customer research to create the PRDs and eventually the UX design for an MVP for development. 

Neha Bansal

Neha is the Head of Merchant Growth and Monetization for B2B Commerce at Google, where she is leading efforts to build the next $1B+ B2B business (zero to one product) for the company. She has worked at Google for ~5 years and has led various products in the Ads and Analytics space. She was the lead Product Manager (PM) for Google Analytics Intelligence. In this position, Neha oversaw the launch of Google Analytics 4 Search and Insights, a tool millions of businesses use to make the best marketing decisions that help them grow.

She has also spearheaded many diversity and inclusion initiatives relating to hiring at Google, which have resulted in the elimination of unnecessary requirements in the PM hiring process for interns across the company.

Before joining Google, Neha worked at Essex Product Consulting, where she helped Fortune 500 financial services companies build products that increased their bottom line by $50B+. She has 11+ years of experience as a PM and has guided many newly minted PMs in reaching their career goals.

Links from the Show:

LinkedIn: Neha Bansal

Books:
Hangry - A journey of GrubHub by Mike Evans
The Cold Start Problem by Andrew Chen

Growth Hacking Marketing by Ryan Holiday

Other Links:

Product Management Course - https://forms.gle/kS7tSL2LwXZZdaUXA 

Bio Link: https://bio.link/nehabansal

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