Prodity: Product by Design

Creating amazing products often comes down to the right timing, the right technology, and the right customer demand. It also means pivoting and iterating based on feedback and unexpected use cases. Which is how Nomono has grown and expanded. In this episode, we discuss growing a company, finding the right technology and the right team to build it, and understanding the trends in the market to stay ahead of what’s next. 

Jonas Rinde

Jonas is one of the Nordic’s most successful and acclaimed tech founders and investors, behind companies such as Nomono, Huddly, Acano, and Tandberg, the latter two of which were acquired by Cisco for a combined $4B USD.

Links from the Show:

LinkedIn: Jonas Rinde

Site: Nomono.co

Links: Polestar

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Breaking out of the downward spiral of more and more work that leads to burnout, and transforming our approach to focus on a better process and better approach to work and life, is key to success and happiness. For those of us who have experienced burnout, we understand how difficult it can be. And the need to constantly be evolving and improving the way we approach work and life. 

Much of what we learn when we’re young and in school, such as putting our heads down and studying more to do better on the next test, is the wrong lesson for our careers. It’s no longer about getting to the next level and next level. We need to shift our focus to a more “infinite” game. 

We don’t have to wait for something massive to happen to us, but can use life’s little signals to understand when we need to change. Often that means getting an outside perspective, like a coach, to help accelerate your career. 

Coaching can be a confusing term though. Anyone can claim to be a coach, so how can you determine what you need and who will help you transform your career? We discuss key things to look for and the benefits you can get beyond just resume and interview prep. And how to get the most out of coaching. 

When we think about sports, it is almost absurd to think of athletes without an array of coaches. That’s what makes them professionals. But we as professionals have very little coaching in our careers. And it’s a shame, because we need it as much as any athlete. Our managers aren’t always qualified to be coaches either.

Zach White

Zach is the Founder & CEO of Oasis of Courage, known as OACO, a fast-growing company with unique and proven coaching programs exclusively for engineering leaders. He also hosts a top rated show, The Happy Engineer Podcast, where listeners discover the steps to engineering success through expert interviews and Zach's own transformational framework, the Lifestyle Engineering Blueprint

Links from the Show:

Website: Oasis of Courage
Podcast: The Happy Engineer Podcast

Books: Extreme Ownership, The Dichotomy of Leadership

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Karthik worked at large companies like KCG and Facebook, and saw the difficulty of managing go-to-market and product launches. Which is partly why he co-founded Ignition, a hub for planning, executing, and measuring GTM launches. In this episode, we discuss product positioning, messaging, and taking products to market. We also discuss doing things that align with our purposes and personal long-term goals rather than just working for the sake of work. 

Karthik Suresh

Karthik is the co-Founder of Ignition, the world’s first go-to-market platform that allows business to manage all stages of the product life cycle. Karthik has extensive experience building and launching products across consumer, enterprise, and data domains.

Links from the Show:

Website: HaveIgnition.com

LinkedIn: Karthik Suresh

Twitter: Karthik

Books: Build, Fooled by Randomness, Black Swan

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What started as a problem in his agency business eventually became an idea and product to help other companies manage their processes and procedures. In this episode, Owen and Kyle discuss product discovery, customer interviews, and process documentation. 

Owen McGab Enaohwo

Owen is the CEO and Founder of SweetProcess which helps enable company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes, and policies.

Links from the Show:

Extended Trial: sweetprocess.com/productbydesign

LinkedIn: Owen McGab Enaohwo

Books: Built to Sell, Work the System, The Goal

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Finding a market need, solving difficult problems, and scaling a business around those solutions. That’s the journey Michelle has taken in her business. We discuss productizing software and solutions, prioritization and focus, creating a strategy before tactics, and appropriate segmentation for products and businesses.

Michelle Nedelec

International bestselling author, Michelle Nedelec is an expert in Entrepreneurialism and the founder of Awareness Strategies.  She’s run her own series of companies for over 22 years and for over 15 years has been helping Managers and Executives to continually double their profits and revenues. She not only has what it takes to help her clients build million dollar businesses, but she does it time and time again. 

Michelle particularly loves to talk about Marketing Automation, Systems Integration and support both on and off of the stage. She teaches the key components of business: Strategy, Systems, Support and State of Mind so you know how to continually elevate all three components to build a healthy thriving business.  For the past 6 years she’s been focusing on helping entrepreneurs bring their businesses online from conceptualization to Done For Your IT automation. 

Links from the Show:

Website: Awareness Strategies

LinkedIn: Michelle Nedelec

Books: Scaling Up

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Finding the right product-market fit comes down to solving a meaningful problem that people care about and are willing to pay for. Eli and Kyle discuss his journey inventing and launching multiple products across different industries, lessons learned, and how to ensure you not only find the right product-market fit, but have the right people involved along the way. 

“You are never going to be ready, you are only going to be less unprepared.” 

Eli Packouz

Eli Packouz is a serial inventor and two-time founder. He started his first company, Singular Sound, with his brother in 2013; they have since launched eight blockbuster products. In 2017, he partnered with Dr. Ralf Raud and Dr. Ana Mascarenhas to create the first device that automatically flosses all your teeth in only 10 seconds — Instafloss. After five years of research and development, Instafloss is ready to change the world, one tooth at a time. 

Links from the Show

Websites: SingularSound, Instafloss

Books: Bullshit Jobs, Debt

Hallelujah Mountains

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Pricing and packaging are difficult because most people and companies don’t know how to do them well. But with the right data and right strategy, we can create the right pricing and packaging for our products and the right framework to ensure we are exchanging value with our customers in the best way. Marcos and Kyle discuss pricing, strategy, and more. You won’t want to miss this excellent discussion!

Marcos Rivera

With over 20 years of experience, Marcos has a knack for effortlessly delivering complex ideas and helping companies figure out the right pricing strategy to unlock growth and capture value in B2B and enterprise software. He is the CEO of Pricing I/O and a former executive with Vista Equity Partners, focusing on the value creation areas of product management and pricing. 

Marcos is also the author of the #1 new release Street Pricing. In his reality-based approach to monetization, he taps into his deep software experience to forge real-world examples with useful frameworks to create a remarkably dope playlist of hip-hop-inspired street smarts for the motivated entrepreneur.

Links from the Show

Website: Pricing I/O

LinkedIn: https://www.linkedin.com/in/marcoslrivera/

Book: ​​Street Pricing

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Description

A business is creating value for its customers. But to do that effectively, you need your whole organization aligned in creating and maintaining an excellent user experience. Having a journey-led organization allows you to have one common denominator for all teams to understand what are the priorities from the user perspective. In this episode, Kyle and Jochem discuss the benefits of being journey-led, the tools to get there, and so much more!

Jochem van der Veer

As Co-Founder & CEO of TheyDo, the customer journey management solution for enterprises, Jochem van der Veer is pushing the boundaries of modern CX management, enabling true cross-team collaboration in today’s increasingly virtual world.

Having worked in interaction and UX design for 10+ years, Jochem is well-versed in the power of truly walking in your customer’s shoes and passionate about helping companies transform towards a customer-centric way of working. His latest SaaS venture, TheyDo, is a platform that enables companies to visualize, standardize, and scale journey management so that their business goals align with customer needs.

Links from the Show

Website: TheyDo

LinkedIn: https://www.linkedin.com/in/jochemvanderveer/

Book: ​​Four Thousand Weeks

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The holiday season is upon us once again (I know, I’m struggling to believe it too). But that means egg nog, sugar cookies, and giving gifts. You may find yourself looking for ideas for holiday gifts for those special people in your life. Or struggling with ideas for your own gift list. And if you or anyone you know happens to be a product manager or a designer, we’ve got you covered.

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Description
Stakeholder management and communication are critical to successfully managing a product and building a product team or organization, but are some of the most difficult skills to master. In this episode, Christina and Kyle discuss how to communicate better, manage stakeholders, and improve our skills as teammates and leaders.  

Christina Weiss
Christina is a product management consultant & coach with 10+ years of experience in product, engineering, and digital health. An American based in Vienna, Austria, she works with startup founders, product leaders and PMs across the US & EU. She also teaches an online course on communication & stakeholder management for product managers.

Links from the Show
Website: ​​https://christinakweiss.com/

Course: https://maven.com/christinakweiss/communication-and-stakeholder-management-for-product-managers (or bit.ly/product-comms) 

Twitter: https://twitter.com/ckells19

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