The Copywriter Collaborative

In a previous episode, we briefly touched on content pillars and the role they play in choosing the content you’re putting out. In this episode, we take a closer look at HOW to identify your content pillars and WHY those pillars are foundational to a solid content marketing strategy. {Think Stonehenge, not the Parthenon.}

What are your values? Did you know that your values play an important role, not only in your content, but also in the way you run your business?

If you aren’t sure what your values are, one place to start is by looking at the causes that are close to your heart. In fact, many of you already have a give-back strategy, which can be very helpful in defining those things that really matter to you most. 

Did you know we are big proponents of talking about your giving in your content? Many entrepreneurs shy away from that because they feel like they’re bragging, but when you let your audience know that they are making a difference just by doing business with you, that’s a win! 

You might have heard the phrase, “Words tell, stories sell” before, but what does that mean for you and your business?

Storytelling is a powerful way to communicate and build relationships between your brand and your audience. Unfortunately, it can sometimes be hard to know which stories to tell… after all, there are so many! 

In this 15-minute episode, Jessi + Marie make storytelling simple by digging into the 5 core stories every brand needs.

In recent episodes, we’ve talked about how capturing your brand voice is a vital part of an effective messaging strategy.  Today, we look at HOW to do it. After all, you want your brand to be recognizable above the myriad of other “voices” out there. 

So how do you get started? We’ll discuss some simple, actionable steps for defining (or refining) your brand voice so you can have an authentic connection with your audience.

This episode introduces Marie, North Star co-founder and Jessi’s fellow word nerd. 

Marie started her career writing grants for a large non-profit, where she honed her skill of crafting compelling content that moves people to action. She talks about how that experience propelled her to do what she does now in helping CEOs capture their brand voice. 

Who IS Jessi Honard, anyway? This episode is all about Jessi. And Marie. And how they met, became instant camping buddies, and then birthed a business within 6 months of meeting each other. {Hey, when you know, you know!}

Does your business have an “origin story”? {Hint: The answer is yes!} In future episodes, we’re going to look at how using storytelling in telling YOUR story helps you connect to your audience in an authentic way. We’ll also be unpacking the concept of brand voice and how it has EVERYTHING to do with your content marketing strategy.

If you’re at all familiar with North Star Messaging + Strategy, you’ll know that we talk a LOT about brand voice. But what exactly is it? And does it really matter if you have one? {Short answer: YES!}

In our first episode, we dive into the components of brand voice and why it’s so important for a business to nail this down. Large or small, taking the time on the front end to work on this important aspect of your content marketing will save you time, money, and energy on the back end.

The Brand Your Voice Podcast will help you find your brand’s unique voice and leverage it to create powerful, expressive content that speaks directly to your audience, human-to-human. We dig into the most common content conundrums and share real solutions based on years of experience supporting hundreds of businesses.