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Music Business Mindset
by David Ryan Olson and Evergreen RecordsLooking to grow in the music industry as an artist? You're in the right place! Music Business Mindset helps you grow both personally and professionally as an artist. You'll hear interviews with awesome artists and industry professionals. Learn more at evergreenrecords.com
Copyright: © 2021 Evergreen Records
Episodes
31. Advice from Industry Veteran Jason Davis
0s · PublishedJason Davis has been in the music business for over two decades. Starting as a songwriter and moving into management and executive roles, today he is a partner for multiple music businesses including One One 7 and Noble Management.
Jason talks with David about how he got his start, how he initially found success, pivoted into different roles, and how he grew into a healthier place in the music industry.
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About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
--
Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X
30. Building a Sustainable Touring Business with Brandon Hughes
0s · PublishedEver feel like you're spinning your wheels with shows? Stressed at the idea of planning a tour? Today's episode is for you.
We talk with booking agent and owner of Revel Talent Alliance, Brandon Hughes, who's worked with artists like Michigander, Vesperteen, and Motherfolk.
What You'll Learn
- What a booking agent is
- What's the difference between a booking agent and a manager
- How you can best plan your tours
- How to view touring as a key component of your business
- How to approach touring sustainably (and not burn yourself out)
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About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
--
Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X
29. Chris Graham’s Journey with PTSD and Designing A Healthy Business
0s · PublishedChris Graham is a musician turned mastering engineer turned business coach turned activist. You may know him from the 6 Figure Creative Podcast.
Today Chris shares his story, his journey with PTSD and mental health, and how that's taught him to build a business and life that works for you. Everyone can benefit from learning about building systems in their business so that your business and career gives you life, rather than sucks your life away.
What You'll Learn
- Why musicians need to understand their mental health
- How mental health affects your creativity
- Why you need systems in your music business (hint: think about Iron Man)
- How to build the life you want – rather than feeling like you need to follow someone else's path
- What is mastering and how it's different than mixing
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About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
--
Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X
28. How The Talbott Bros Raised 2x Their Indiegogo Goal
0s · PublishedRaising money as a musician can be hard. If you've ever considered doing an Indiegogo or Kickstarter for an album, you need to listen to this episode!
The Talbott Brothers join us again to talk about what they've been up to the past year, how their business is evolving, and how their most recent Indiegogo raised TWICE their goal.
What You'll Learn
- How the Talbott Brothers doubled their most recent Indiegogo goal
- How the Talbott Brothers got their start as a band
- How to build a lasting music business
- How to build true fans and superfans
- How it's ok for goals and focuses to change over time
- How to succesfully crowdfund an album
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About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
--
Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X
27. Why You Need to Make Lyric Videos (ft. Anthony of LyricVids.com)
0s · PublishedWhen you release a new song you need content to promote it. Lyric videos are a huge opportunity to promote your song – not just for hype, but for discoverability.
We sit down with Anthony Craparotta (aka illvibe) of LyricVids.com on why lyric videos are an important part of your content strategy, where they fit in the mix with everything, and what they do for artists.
What You'll Learn
- Why you should be making lyric videos for your songs
- Why lyric videos are better than a music video on a small budget
- Where music videos fit into your music promotion mix
- Why you need multiple "waves" of content for each song
- How lyric videos help people "get in the door" with your band
- Why you need to view yourself as "Band CEO" and business owner
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About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
--
Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X
26. Todd Barriage on the Power of Covers and Embracing Humor
0s · PublishedTodd Barriage is a producer and artist from Ontario, Canada. He first gained a following on YouTube after posting covers before transitioning to original songs – with fun stunts and merch for promotion (for instance branded condoms).
More recently he covered AFI's entire Sing The Sorrow album, which helped him gain notoriety in the AFI-fandom world.
Listen as he shares his story and how embracing covers has helped him build a following and become better connected in the industry.
What You'll Learn
- Why you should always be yourself
- Why humor is something that can work with music (don't just be a serious artist)
- Ideas for how to approach content creation and Youtube
- How to find your community and use that to grow your following
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About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
--
Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X
25. Lords of the Trident: Crushing Your Crowdfunding
0s · PublishedWould you like an extra $50-$3000/month? This episode is for you.
We talk with Fang VonWrathenstein (mortal name: Ty Christian) of Lords of the Trident (aka the most metal band on earth) about how they've been crushing their Patreon game with 300 active subscribers donating between $1-$60 every month.
What You'll Learn
- Why you should consider a crowdfunding model for your band
- How to build a thriving Patreon for your band
- Why embracing your musical niche and persona is better than being vanilla
- How to build fans that donate money every month
- How Lords of the Trident's fans often give more than the listed Patreon tiers
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About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
--
Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X
24. Six COVID Takeaways for ALL Musicians pt.2 (Bandhive Crossover)
0s · PublishedCOVID hit us all hard. But we have an opportunity to let it be a learning experience. In this special episode of Music Business Mindset, we are teaming up with the Bandhive podcast to bring you our top six takeaways from COVID.
This episode is the second half of a series with Bandhive, so go check out part 1 on the Bandhive podcast before diving in here!
What You'll Learn
- How to dial in your band's branding
- Why branding is more than just image
- How to build your community
- What is David's Hierarchy of Leads and how it will change how you think of fans
- How to get your fans to support you
- How to take ownership of your situation
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About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
--
Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X
23. Graham Cochrane on Making Money as an Artist
0s · PublishedGraham Cochrane is the founder of the Recording Revolution, a Youtube channel and online academy that helps artists record themselves at home. He's since pivoted into helping people develop online businesses that involve content creation and passive income.
We talk about how musicians can apply the same principles he teaches content creators in order to build a sustainable, passive income online – with a fixed amount of work.
What You'll Learn
- Why home recording is important for all artists
- How to view your band as a business
- How to build multiple streams of income for your band
- How to build passive income using your following
- How to think about content strategically
- The importance of email marketing for bands
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About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
--
Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X
22. Jake Rye on Being a Go-Giver
0s · PublishedJake Rye is a producer, bass player, and all-around great guy. After spending time in the band Sanctus Real and working as a professional songwriter/engineer in Nashville, he moved to Adrian, Michigan to build his production business, where he not only records but helps artists grow.
As a true go-giver, he's helped many of his artists navigate the industry. We talk with him about his story and hear about the artists he's helped over the years.
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About Music Business Mindset
Music Business Mindset is the official podcast of Evergreen Records – a production company dedicated to helping independent artists grow. We take a bit of a different approach to helping you find success, focusing less on the gear and trends, and more on YOU and your band as a business.
The podcast brings you interviews from awesome artists and industry leaders – all with the goal of helping you find true and lasting success, financial stability, and personal wellbeing on your journey in the music industry.
--
Resources:
Evergreen Records | Production and Mixing
Guide: The Best Way to Promote Your Music
Guide: How to Build A Pro Web Presence to Grow Your Band
David's Hierarchy of Leads – The 4 Levels of Fandom
Music Marketing Psychology Case Study
SongwriterSounds: Ultra-Usable Synth Presets for Logic Pro X
Music Business Mindset has 31 episodes in total of explicit content. Total playtime is 0:00. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on October 3rd, 2023 20:15.
