Cerius Business Today

On this episode, Pam and Kristen talk about the difference between sales hunters(people who bring in the business) and sales farmers(people who grow the business) and why your business needs both. 

On this episode of Cerius Business Today, Pam and Kristen talk about Sales Hunters, masters of not taking "no" for an answer and how a business owner can motivate them.  

On this episode of business today Pam and Kristen talk about business partnerships and what you need to be looking for in a business partner. Also in this episode, Pam leads a discussion on compensation ideas for board of directors and advisory boards.          

In this episode, Pam and Kristen talk about marketing lessons learned! And later in the podcast, Kristen talks with Brad Grob about marketing in 2018, including content marketing. 

Today Pam and Kristen talk about outsourcing for your business and later they discuss how you can create a contract that is effective, as well as present value if you’re an interim executive.

Today Pam and Kristen talk about how Cerius Executives has been using digital marketing and their marketing innovations lab to create more leads and increase sales. Later in the podcast, Kristen speaks with two marketing executives about how CEO's can find the best marketers and how they can be kept accountable. 

On this episode of Cerius Business Today, Pam and Kristen talk about the benefits of delegating to your team. Later in the episode, Kristen has a discussion with Brad Gord about why/when a CEO should think about delegating to sales manager.

On this episode of Cerius Business Today, Pam and Kristen discuss how they deal with the day to day stresses of being an entrepreneur. 

Also in this episode, Kristen talks with fellow entrepreneur Cassandra Miller from See Jane Go from the nation’s first women-driving-women ride-hail platform. 

Today Pam and Kristen take you on a ride into the world of Advisory Boards. They help you answer essential questions like: 

1) Why your business needs an Advisory Board?

2) How will you benefit from one? 

3) How to make an advisory board for your business

 

 

Working with Private Equity A large number of executives in our network have had longtime, successful relationships with private equity firms. They have worked with them in a number of ways, including:

• Project-based: Due diligence, SME, first-100-day plan
• Interim-based: A wide variety of work based on unique or pressing needs
• Full-time: Stepping in as part of the new leadership team or supplementing the current one

Where most executives see private equity firms as a potential client or employer, we’d like to recommend a new perspective: taking another look at these firms as partners. To learn more about how you can partner with private equity and nurture your own private equity relationships, listen to our latest podcast, in which we talk with Mark Gartner of Clearlight Partners, and Steve Gast, a seasoned Interim CEO. Some of the topics we cover in the podcast are:

1. The current landscape of private equity
2. What do private equity firms look for in executive talent?
3. The pros and cons of working with a private equity firm as an interim executive
4. The rising need for experienced executive talent in private equity
5. How to identify the right private equity firms for you or your clients

Mark is always looking for great executives to partner with. For a further discussion, you can contact Mark directly: Mark Gartner.