Ecommerce Experts

Shopify's EMEA Managing Director Shimona Mehta joins us this week on Ecommerce Experts for an engaging episode on mastering ecommerce.

Emily Long our CEO says her favourite parts of the podcast are the exploration of multiple channels, personalisation discussion and keeping the customer on your site to learn rather than risking them going elsewhere.

Shopify provide everything you need to sell online. Selling online with your own ecommerce website has never been easier, faster, or more scalable. Impress your customers with a beautiful store that you can set up in minutes and bring your brand to life.

Guest Details

Shopify - https://www.shopify.co.uk/

Shimona Mehta - https://www.linkedin.com/in/shimonamehta/

Host Details

Hannah Hooton - https://www.linkedin.com/in/hannahhoo...

Ecommerce Experts - @ecommerceexpertspodcast

Genie Goals - https://geniegoals.co.uk/

Music

Copyright Epidemic Sounds, Tigerblood Jewel

This week we share our insightful conversation with self-confessed Data Nerds George and Alice of Foolproof Agency. We cover fundamentals of website design, mobile, classic mistakes of first-time ecommerce businesses, and even international growth. Yes, there's a lot in this one!

Founded in 2002, Foolproof is a product and service design company - one of the biggest specialists in Europe. They specialise in end-to-end digital product and service design for global brands. The products and services they create impact the lives of millions of people. Foolproof knows how to deliver these experiences because of their wide-ranging expertise - from experience design to digital transformation.

Guest Details

Foolproof - https://www.foolproof.co.uk/

George - https://www.linkedin.com/in/georgeioa...

Host Details

Hannah Hooton - https://www.linkedin.com/in/hannahhoo...

Ecommerce Experts - @ecommerceexpertspodcast

Genie Goals - https://geniegoals.co.uk/

Co-Founder and CEO of Lick Home Lucas London joins us this week on Ecommerce Experts.

Lick Home are revolutionizing the home decor industry. They believe it should be easy to transform the spaces you call home. No more waiting around, no more “one day”, no more making do. Life doesn’t stand still, and neither should your walls.

Guest Details

Lick - https://www.lick.com/

Lucas London - https://www.linkedin.com/in/lucas-london/

Host Details

Hannah Hooton - https://www.linkedin.com/in/hannahhooton/

Ecommerce Experts - @ecommerceexpertspodcast

Genie Goals - https://geniegoals.co.uk/

From 40k followers to 140k followers overnight, Steffi Smith and her innovative chocolate company "The Chocolate Smiths" Bizzare Bars have caught the attention of some huge celebrities. Joe Wickes endorsing them on his stories led to a meteoric rise in sales but most admirably, Steffi isn't willing to risk her values for the growth. Her people first, values first approach to business is so insightful to hear.

All of their chocolate is handmade in Newcastle Upon Tyne and their limited edition products sell like wildfire. I personally had to taste a number before, during and after this episode just to be sure.

Sections 🎬

Guest

The Chocolate Smiths - https://www.thechocolatesmiths.com/

Steffi Smith - https://www.instagram.com/steffithechocolatesmith/

Host

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhooton/ or @ecommercehannah

The big question is - How do you measure TV advertising and quantify it for more investment? Thankfully Liz Needham is not only Managing Director of FFS Beauty but also an accountant with a strong finance background. Having featured in FFS's first-ever TV advert earlier this year she shares her view on how to measure brand awareness and what financial modelling is key.

A very different episode, but so important for getting those budgets approved!

FFS Beauty is UK's award-winning, top-rated women's razor subscription and eco-friendly products. FFS delivers a personalised, fuss-free routine to your door.

Guest

FFS Beauty - https://www.ffs.co.uk/

Liz Needham - https://www.linkedin.com/in/liz-needham-84725283/

Host

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhooton/ or @ecommercehannah

The wonderful Julia Munder, Marketing Director of Maxwell Scott Bags joins us this week on Ecommerce Experts. Last year their imagery was said to look like a James Bond Villan and Julia has been leading the brand copy, tone and website overhaul ever since.

Maxwell Scott Bags is family-run business was founded by English entrepreneur William Scott Forshaw in 2002. Championing the values of superior quality, timeless style and durability. Renowned for creating forever leather bags and accessories to be passed down through generations, we continue to be inspired by the iconic shapes, effortless style and extraordinary precision that is synonymous with fine British design.

Guest

Maxwell Scott Bags - https://www.maxwellscottbags.com/

Julia Munder - https://www.linkedin.com/in/julia-munder-8b85b752/

Host

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhooton/

Super excited to bring you this week's episode with one of the biggest brands in the world right now - Gymshark. We were honoured to sit down with Chief Brand Officer Noel Mack to discuss how embedding the brand in culture through social disruption has been key to their success and the importance of lateral thinking.

Fitness apparel startup Gymshark was founded back in 2012 by 19-year-old Ben Francis in his Mum's garage. With market-leading social media marketing and influencing strategies, Gymshark has become a unicorn after being valued over $1bn in under a decade of trading. Most importantly their products are affordable, breathable, and very flattering. They are more than leggings, but they really are the best leggings out there!

Guest Details

Noel Mack - https://www.linkedin.com/in/noelmack/?originalSubdomain=uk or @NoelMack

Gymshark - https://uk.gymshark.com/

Host Details

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah

This week's episode of "Ask an Ecom Expert" is with Forbes 30 under 30, ethical diamond entrepreneur, Jessica Warch, Co-Founder of Kimai.

Kimai channels heritage into a modern jewelry brand that delivers true traceability. By using lab diamonds (which are physically and chemically identical to those that are mined) and recycled gold, we can cut out all mines and middlemen and control the whole jewelry process, from design to delivery.

Guest Details

Kimai - https://kimai.com/

Jessica Warch - https://www.linkedin.com/in/jessica-warch/

Host Details

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah

This week's episode of "Ask an Ecom Expert" is with the experienced Retailer David Hanney, Co-Founder of Alpkit.

Sections 🎬

0:00 Intro

1:44 Go Outdoors to Alpkit

3:59 Brand Values

6:27 Why DTC not Retailers?

8:02 What helps you cut through the noise?

10:21 Crowdfunding Success

13:02 Community Support

18:15 Listening to Consumers

18:50 The Importance of Word of Mouth

20:03 Investing in Bricks & Mortar

25:29 Testing Product & Training Staff

25:57 Biggest Challenge in 2021/22

26:57 Favourite Ecommerce Brand

27:33 B Corps, Why Alpkit Invested

31:44 Alpkit Festival

Guest Details

Alpkit - https://alpkit.com/ D

avid Hanney - https://www.linkedin.com/in/david-han...

Host Details

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah

This week's episode of "Ask an Ecom Expert" is with the passionate Elsie & Dominika, Founders of BYBI. You might recognize their name, as a number of A-list celebrities have recently revealed BYBI is the secret to their glowing red carpet looks. The carbon-negative brand has such a fascinating story and is a wonderful example of "be the change you want to see in the world".

BYBI is a natural, certified vegan & cruelty-free skincare brand from London, UK. We are skincare experts committed to bringing you really great beauty products that actually work, using only ingredients that we know will directly benefit the skin. We believe in transparency because everyone deserves to know what’s in their beauty products, and innovation, because natural doesn’t have to mean basic.

Sections 🎬

0:00 Welcome to EE

2:25 Blog to Business

6:25 The Power of the Journey

8:40 Female Founders

9:51 Brand Evolution

12:48 Learning from Failure

13:05 Brand Values

16:00 Consumers Demand Great Products

17:46 Carbon Negative Brand

23:33 Resellers Strategy

25:57 To sell or not to sell on Amazon

28:04 Transparency with Consumers

28:37 Word of Mouth Marketing

31:13 Shout about your Brand

32:17 Favourite Ecommerce Brands

33:57 Unusual Ecommerce Brands

Guest Details

BYBI Beauty - https://bybi.com/

Elsie - https://www.linkedin.com/in/elsie-rutterford-b1226321/

Dominika - https://www.linkedin.com/in/dominika-minarovic-5b1b2611/

Host Details

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah