Flourish and Grow to CEO

We are getting ready for the new year so the next thing we need to do is check up on our foundations. Is there something we can improve in our mindset and messaging for 2022? 

In this episode, Pam and Jane talk about the importance of mindset, which we also discuss in our episode with Anita Heidema, and messaging. Strategic planning is much more than setting up some goals, so take this opportunity to review all your foundations before the new year comes.

Today we discuss:

• [01:38] Planning for success in 2022. Mindset check and limiting beliefs 
• [07:20] Improving Marketing and Strategy. Letting your personality shine through your messaging!
• [14:42] Training and learning for next year. Tips to organize information!

Resources mentioned in this episode:

Strategic planning is the job of a CEO, but not many know how to do it. Improve your CEO skills with our assessment now!v

Take our free assessment and tell us, do you think like a CEO? 

If you want to listen to a more in-depth conversation about mindset and limiting beliefs, head out to our foundational pillars episode and our interview with Anita Heidema.

Thank you for listening to this episode of Flourish+Grow to CEO! We hope this short and sweet episode has given you a solid foundation on strategic planning to help you achieve your goals. 

Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!

Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram,  Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEO.

December is just around the corner and before you even know it, we are already starting a new year. How exciting! 

Right now is the perfect time to start planning strategically and setting up goals that can help you improve and maximize your income. 

In this episode, Pam and Jane give us tips on what to look for when evaluating and creating a strategic plan for your business. They go over everything: what you should consider and what you should be aware of in order to get the best out of your 2022.

Today we discuss:

• [01:30] Effective planning for 2022. What should you look at when planning for next year’s strategy.
• [05:01] Setting up realistic and ambitious goals for 2022. From vision to tactics!
• [11:13] Your why as an entrepreneur: Why are you choosing to do this instead of anything else.

Resources mentioned in this episode: 

Strategic planning is the job of a CEO, but not many know how to do it. Improve your CEO skills with our assessment now!

Take our free assessment and tell us, do you think like a CEO? 

Thank you for listening to this episode of Flourish+Grow to CEO! We hope this short and sweet episode has given you a solid foundation on strategic planning to help you achieve your goals. 

Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!

Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram,  Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEO.

Are you moving on too quickly from your marketing tactics or are you not moving on quickly enough? It is so easy to go from one end to the other without even noticing you are engaging in marketing sabotaging practices that are preventing you from getting the results you want!

In this episode, Pam and Jane talk about why do we fall for these marketing sabotaging practices and how to change them in order to get the most out of our marketing efforts. 

Today we discuss:

[01:30] Understanding tactics and strategies to avoid marketing sabotaging practices that are getting in the way of success.

[04:17] Implementable steps to create a solid marketing strategy. Number one: setting up a vision.

[08:17] Marketing FOMO: Learn to use social media in your favor.

[14:02] One of the most common sabotaging marketing practices: Jumping into the latest trends without getting your basics in place.

Resources mentioned in this episode:

Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?

Take our free assessment now and find it out! 

Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some useful nuggets to start implementing your strategies and getting the success you want!

Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!

Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram,  Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEO.

With a new trend coming every day and thousands of titles that claim to know the secrets to getting more leads and building up a community. it’s easy to lose sight of what needs to be done in order to bring that vision you have for your business to life. 

In this episode, we are back with another amazing guest who understands the importance of having solid fundamentals and who also loves helping businesswomen with market profitability through innovation, creativity, digital marketing strategies. Today, we talk with marketing genie, Ashleigh Chanel.

Ashleigh is a world-traveling gadget addict. CEO of Make Your Mark Digital Marketing Agency and founder of Mind Yout Biz, in which she positions her clients as authorities in their industry and helps them build trust within their audiences to increase profit.

Today we discuss: 

• [01:23] Introduction to Ashleigh Chanel, the Marketing Genie, CEO of Make Your Mark Digital Marketing Agency, and founder of Mind Your Biz.
• [04:03] How to create a marketing strategy that works for small businesses and enterprises alike.
• [09:01] Identify your gaps and flourish. How to spot the things you need to improve in your business in order to improve your results. 
• [14:41] How to get more leads for your business. Understand funnels and lead generation techniques that work for your business.
• [18:03] What makes for a perfect lead magnet.
• [27:13] How to build up your community efficiently.
• [31:09] Effective ways to gain visibility for your business.
• [37:45] What does a marketing system looks like for different businesses.

Resources mentioned in this episode:

Find more about Marketing Genie Ashleigh Chanel on Instagram and Facebook. 

Or go to her website Make Your Mark Consulting to dive deeper into what you actually need from digital marketing to get results faster.

Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?

Take our free assessment now and find it out! 

Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some tips on digital marketing and how to implement solid strategies based on your foundations. 

Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!

Would you like to be a guest on our podcast or simply say...

‘Business is about going out there and making things happen!’ Have you ever heard something like this before? Because we sure have and, as women business owners, sometimes it can be a little exhausting to only lean on our masculine energy that wants to hustle and move forwards 24/7. Sometimes we need to get back to our feminine energy.

In this episode, we tap into this with Feminine Marketing coach Julie Foucht. Julie is a successful business coach who tripled her income in less than a year by learning and doing marketing like a man (Impressive!), but that made her miss the creative flow, so she found another way, the feminine way!

Julie now hosts The Art of Feminine Marketing podcast and teaches other women how to use their skills to fulfill their divine purpose.

Today we discuss:

• [01:23] Introduction to Julie Foucht, who teaches us about the art of female marketing.
• [04:01] What is feminine marketing and how is it different from traditional marketing. A little bit of history of women in business.
• [11:01] How to succeed in feminine marketing without getting overwhelmed by the new trends and shiny objects. 
• [19:50] Practical tips to finding a balance between your feminine and masculine energy to take action and check your To-do list more efficiently.
• [26:28] How to attract new people to your community. Transmitting your energy in your copy.
• [33:44] Rapid fire questions with Julie Foucht. 

Resources mentioned in this episode:

Find more about Feminine Marketing coach Julie Foucht on social media. Follow her on Facebook, Twitter, and Instagram. 

Or go to her website Julie Foucht to find a balance between your feminine and masculine energy.

And if you want to know more about feminine marketing, go check out Julie’s podcast The Art of Feminine Marketing. It’s a delight to listen to her! 

Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?

Take our free assessment now and find it out! 

Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some tips about feminine marketing to start doing things your way!

Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post...

Transitioning to an entrepreneurial mindset is all about finding who you are as a person and sharing it with the world. Even an engineer can take a 180° turn and become a successful entrepreneur, which is the case of our amazing guest today.

In this episode, we share mics with The Identity Archeologist Josh Zepess to dig out the truth behind personal branding and the journey to becoming a CEO. 

So in a world where dreams are crushed, and souls are forgotten, Josh Zepess, The Identity Archeologist, is on a mission to ensure talented solopreneurs turn every business first impression into a second impression where the sale happens by raising their ROC or Return On Conversation.

Today we discuss:

• [01:23] Introduction to The Identity Archaeologist Josh Zepess. How does an engineer become an identity archaeologist?
• [12:50] Why is branding a core component for success and ROC? Understanding personal branding to improve your marketing and ROC (Return On Conversation).
• [19:17] How to stand out in the sea of sameness? Practical tips to improve your personal branding.
• [30:50] Let’s define authenticity! What is authenticity and how to monetize it.
• [36:37] 3 goal crushing tips.
• [30:22] Quick questions with Josh Zepess. 

Resources mentioned in this episode:

Find more about ROC expert and Identity Archeologist Josh Zepess on Instagram, Facebook, and LinkedIn 

You can also visit his website Josh Zepess The Identity Archeologist to discover, articulate, and monetize your personal branding.

Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?

Take our free assessment now and find it out! 

Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some tips and tricks to discover and monetize your personal branding and improve ROC!

Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!

Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram,  Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEO.

After a certain age or a specific event in our lives, we start asking ourselves what’s next? Well, having gone through this many times, let us tell you that ‘next’ can and should be an exciting new chapter in your life. Today we invited intentional life coach Sallie Wagner to tell us how we can change our perception and build a life we are excited to live after what’s next.

In this episode, what’s next strategist Sallie Wagner tells us how she came to be a multipreneur by embracing and aligning the many passions of her life to turn them into successful businesses. Pam and Jane also explore Sallie’s MSG formula — Mindset, Skillset, and Get off your assets. 

Today we discuss:

• [01:29] Introduction to multipreneur, intentional life coach Sallie Wagner, the “What’s Next” strategist. 
• [06:55] The three things you can do to change your mindset and start creating the life you want.
• [10:48] Complementing mindset with skillset. Sallie shares her experience aligning her skills and perception in her businesses. 
• [14:50] The three major mindset shifts that allow you to pivot in order to get the life that you want.
• [19:13] How to get into action and off your assets to achieve the goals that are truly meaningful to you.
• [30:22] Quick questions with Sallie Wagner. 

Resources mentioned in this episode:

Find more about intentional life coach Sallie Wagner on Facebook and LinkedIn 

You can also visit her website https://intentionallifecoaching.net/ to know more about her MSG strategy.

Or go to https://prosperitylearninggroup.com/  if you are interested in improving your game in the real state industry. 

Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?

Take our free assessment now and find it out! 

Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some tips and tricks to implement and start getting excited about what’s next for you!

Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!

Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram,  Facebook, and Pinterest to...

Selling is the lifeblood of your business and, as such, you shouldn’t feel like it’s boring and uncomfortable. Rather, think of it as getting your work into the world. Thus, the importance of improving your sales conversations.

We like to define the process of selling as getting to know other people and exploring their needs to serve them at the highest level. And sometimes, this doesn’t really involve them buying your product.

In this episode, our sales expert Jane Garee dives more into what selling is and what is not to help us change our perception about sales conversations and become better salespersons ourselves. 

Today we discuss:

• [01:23] Building your sales muscle. What is selling and what isn’t? 
• [10:24] Changing your perception of selling. Understanding the process of selling.
• [13:01] Myth of selling we need to debunk. #1: You don’t have to be good at closing the sale.
• [21:45] Myth of selling we need to debunk. #2: You don’t always have to make an offer
• [31:09] A sales conversation’s objective is to get to the truth.
• [40:11]  Myth of selling we need to debunk. #3: Your client don’t care about you, they care about the benefits your services can provide.

Resources mentioned in this episode:

To complement all of Jane’s tips to improve sales conversations, we encourage you to listen to episode 25, where we talk about the importance of focusing on outcomes instead of deliverables. 

This will help you create a solid selling strategy that leaves you and the people you are selling happier.

If you want to know more about how to improve your selling conversations, head over to Showstopping Sales. Jane has some great resources there!

Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?

Take our free assessment now and find it out! 

Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has changed your perception of selling, and that you can start having richer, funnier, and valuable selling conversations from now on!

Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!

Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram,  Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEO.

You’ve got the experience and the ideas, and now, it is time to write them! 

Many business owners wish to become bestselling authors, but the amount of work that takes to make this project a reality can be overwhelming without the proper guidance.

In this episode, we invited bestselling author and publisher Jyotsna Ramachandran to tell us how can we can turn our books into bestsellers on Amazon. Pam and Jane ask everything you want to know about self-publishing and monetizing your book successfully. 

If you have a lot of knowledge to share that can sure fill out pages, then this is the episode for you! 

Today we discuss:

• [01:30] Introduction to bestselling book author and publisher, Jyotsna Ramachandran. 
• [03:11] How to choose the perfect topic for your book. Jyotsna explains her Topic Selection Framework
• [08:16] Strategies to start and actually finish writing your book. How to keep yourself motivated.
• [13:17] What does it mean to be an Amazon Bestseller? How do Amazon’s charts work.
• [16:29] Self-publishing the right way. How to manage the project to get your book to look like a New York Times Bestseller.
• [20:47] Common mistakes authors make when self-publishing.
• [24:47] How does publishing a book can help you grow your business. Strategies to turning your book into a lead generation tool.
• [28:56] How to turn self-publishing projects into speaking gigs to leverage your book.
• [32:54] Monetizing your book. What are the income streams available for self-publishing authors.

Resources mentioned in this episode:

Find more about Jyotsna on her social media or go to her website happyselfpublishing.com. 

You can also schedule a book strategy call with her and her team to get your book project going!

And, if you don’t yet have a concrete plan settled and writing a book is more of a distant idea, you can join her Facebook group, Happy Authors Tribe. Jyotsna offers live boot camps and great content that will help you find your next bestselling book idea. 

Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?

Take our free assessment now and find it out! 

Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you more confidence to put your ideas out there and start self-publishing!

Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!

Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on

SEO, SEM, keywords, online authority are all confusing concepts to wrap our heads around the first time we hear them, believe us, we know. This is why we invited a specialist in the area to teach us how search engine optimization works and how you can scale your business by improving it. 

In this episode, Pam and Jane share mics with SEO and SEM expert Eric Seropyan from This is My South Bay. Eric specializes in both international and hyper-local SEO, helping founders, entrepreneurs, business leaders, and small business owners understand online optimization and implement effective strategies to increase conversion.

Today we discuss:

• [01:23] Introduction to SEO and SEM expert Eric Seropyan.
• [03:07] What is Search Engine Optimization (SEO). An easy-to-understand explanation and introduction to SEO. 
• [04:59] What are keywords and how do they work. Understanding keyword traffic and ranking.
• [10:58] The importance of SEO to copywriting and content creation.
• [15:22] What is the difference between SEO and SEM and how to build up an online presence. Is it expensive?
• [32:51] Meta tags and meta descriptions. Where are they and how to optimize them.
• [22:29] Using backlinks and directories to build credibility on Google. 
• [27:14] How to get good links to increase authority ranking.

Resources mentioned in this episode:

Find more about Eric Seropyan on his website. You can even get a free consultation to go over your SEO strategy with him by clicking on the Book Now button

Some SEO tools we mentioned and use:

• Yoast SEO - A great tool that tells you what to improve in your content to make it SEO-friendly and more captivating to your audience. 

• SEMrush - An online visibility management platform that helps you find the most effective keywords for your business, run competitor analysis, rank tracking, and more. 

Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO?

Take our free assessment now and find it out! 

Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has served as an introduction to SEO and SEM and it has helped you determine what to improve in your strategy today.

Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!

Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on