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35:45

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Get Found!

by GinzaMetrics

Ginzametrics is pioneering the science of findability. Our SaaS platform provides marketing intelligence and reporting, while delivering the tactical tools needed to implement strategic recommendations and optimize content.

Episodes

Get Found - Internet Marketing Trends and a Look Ahead to 2017

49m · Published 06 Jan 21:07

Erin Robbins, President & COO of GinzaMetrics talks with Steve Farnsworth, CMO of The Steveology Group, about 2016 internet marketingtrends and what could lie ahead for search, content and digital in 2017.

Get Found: Hacks for capturing internal data for better sales and marketing

33m · Published 06 Jan 20:29

Today Erin Robbins and Steve Farnsworth will discuss tips to gathering internal data so that you can make better sales and marketing decisions.

Get Found - Content marketing strategies that help close deals and onboard customers

35m · Published 29 Nov 17:22

Get Found - Content marketing strategies that help close deals and onboard customers by GinzaMetrics

Get Found - The Problem With Attribution Models For Marketing - episode 93

24m · Published 02 Nov 16:55

According to CMI, proving ROI on content marketing efforts is becoming less of a challenge for marketers. I’m not sure I’ve heard anyone say that though… I think what might be more accurate to say is that people are investing in content marketing, and there are lots of metrics for content marketing, and that people believe content marketing works… But I don’t believe that correctly assigning value and ROI to content and its associated is any less challenging now than it was a year ago. What does seem to be on the rise is attribution modeling, in all of its messed up, inaccurate glory. Attribution modeling, specifically multi-channel attribution modeling, simply put, is a way to assign “credit” to various channels for their role in creating conversions. And not all models are created equally. This week we’re going to discuss with Steve Farnsworth a few of the challenges associated with attribution models.

Get Found! has 4 episodes in total of non- explicit content. Total playtime is 2:23:03. The language of the podcast is English. This podcast has been added on October 25th 2022. It might contain more episodes than the ones shown here. It was last updated on March 26th, 2024 04:15.