High Performance Marketing

Well here we are, the last week of the year! 2024 is days away and before we get into the whole planning for the future, let’s take a moment to consider that marketing is always changing and to stay on top of the change you need a combination of three things: reflection, adaptability, and strategic planning.

On this episode of The High Perormance Marketing podcast - we’ll look back at 2023, identify what worked, and look ahead at ways to improve so that ultimately you know what to improve on to reach the goals you have for yourself and your business.

It's hard not being liked. We're hard wired to want to be. And when it comes to running a business, leading a team, and your clients - it all comes with its fair share of challenges. The reality check is that not everyone will like you, support you, or sing your praises. When faced with unpopularity and criticism, how do you handle it and keep moving forward? On this episode of the High Performance Marketing podcast we'll dive into how you can learn to see criticism as an opportunity for growth and improvement.

Why do we buy the things we do? Why is it that some brands speak to our heart deeper than others? Did you know there's a physchology behind the things we want that help drive buying decisions?

On this episode of The High Performance Marketing podcast I'll help you understand the psychology of consumer behavior and the role it plays in successful marketing strategies. I'll let you in on insights about your brand, and how brand archetypes are a powerful tool for helping you hit to the heart of the core desires of your ideal customer.

Have you ever thought about sharing your personal knowledge with others and turning it into a profitable online course? On this episode of The High Performance Marketing Podcast, I'll guide you through how to the power of your personal experiences and earned knowledge can be transformed into a profitable digital course. Whether it's a skill you've honed over the years or a unique perspective you have on a particular subject, there are people out there who would love to learn from you.

Your day-to-day responsibilities already feel like a never-ending to-do list. And when you add social media marketing into the mix, it's enough to make anyone feel overwhelmed. Creating engaging content, knowing which platforms to post on, and constantly chasing likes and engagement can feel like a relentless pursuit and a constant battle to keep up.

On this episode of The High Performance Marketing podcast, I’m chatting with author Annie Schiffmann about her new book Simple Social Media. Annie shares her ‘secret sauce’ method for avoiding wasted time and effort, chasing trends that don't matter, and missing out on the incredible marketing potential of social media.

To get your copy of Annie’s book Simple Social Media visit:

SimpleSocialMediaBook.com She’s got a ton of free resources for you to download including a pretty cool 90's music playlist.

Over the next week or two, you’re going to start to receive an influx of Holiday marketing campaigns (Black Friday specials, cyber monday and more.) These campaigns are strategically designed offers to increase revenue as well as to offer a new look and feel for marketing creativity.

On this episode of the High Performance Marketing podcast I’m going to help you design your holiday campaign by sharing 5 simple ways you can genuinely solve problems this holiday season, offer valuable solutions to your clients, while also helping you reach your annual sales goals this year.

Imagine a world where your clients help you create authentic marketing content that helps you build trust with their peers and other potential customers. On this episode of The High-Performance Marketing podcast, we'll dive into understanding what user-generated content is, and ways you can start actively encouraging your audience to share their experiences with your products or services through reviews, testimonials, social media posts, and more!

Key takeaways:

• Tap into the creativity and the authenticity of your clients
• Strengthen your brand's impact
• And amplify your marketing reach in a way that traditional marketing methods can't achieve.

Many marketing messages are going unheard because they aren't connecting with their target audience on an emotional level.

As you prioritize emotional connections within your content creation, you’ll see the benefits of engagement, customers will listen, and they’ll take action moving forward down the customer and buying journey.

It's no secret that sometimes business owners are known for becoming easily excited and distracted about hundreds of new ways to grow their business and that includes shiny new marketing ideas. This is where working with a strategist or fractional CMO can be a game-changer.

On this episode of the High Performance Marketing podcast I’ve got guest Katherine McMahon on. Katharine is the owner of Phoenix 818, she’s a Fractional CMO, Marketing Strategist and business coach. She’s also a fellow Story Brand Certified Marketing Guide and I’m excited for you to listen in on our conversation as she shares the importance of staying focused so you achieve your marketing, revenue, and growth goals.

"How do I get more customers Ali?” Ahh, the million dollar question.

Should I start a YouTube channel, blog, start a podcast, send emails, or pay for ads? It's no wonder you feel confused about attracting customers and growing profits. The options are exhausting .

On this episode of the High Performance Marketing Podcast I'll share four proven methods for generating leads.